Are you an Airbnb host struggling to get bookings despite your years of experience? If so, you're not alone. In this blog post, we'll delve into practical, expert-backed tips to help boost your Airbnb bookings. These strategies have been tried and tested over a decade of hosting, and they work like a charm. Let's jump right in.
Not logging in frequently
Frequently logging into your Airbnb host account is a simple yet effective practice that can benefit both you and your potential guests. By actively engaging with your account, you not only demonstrate to Airbnb that you're a committed and responsive host, but you also stay in the loop with any incoming inquiries or messages from prospective guests.
2. Having the Instant Book switched off
Airbnb's Instant Book feature is a game-changer for hosts. It simplifies the booking process for guests, and Airbnb's algorithm prioritises listings with Instant Book enabled.
Enabling Instant Book is the simplest method to boost your Airbnb bookings. Guests typically prefer a streamlined booking process and are averse to sending multiple booking requests. Airbnb, prioritising guest satisfaction and retention, gives prominence to Instant Book listings in its algorithm.
For new hosts, Instant Book is automatically activated, and you need to opt out if it doesn't align with your preferences. On the other hand, seasoned hosts should consider reviewing their settings to ensure Instant Book is enabled.
3. Your Airbnb Listing is not complete
Fill out every section of your Airbnb listing, leaving no questions unanswered. A complete and detailed profile not only instils trust in potential guests but also boosts your search ranking.
4. Your photos are ok, but not amazing
High-quality images of your property and nearby attractions are vital. Great photos capture guests' attention and help them envision their stay. Make sure to highlight your property's unique features and charm.
5. You keep the same listing title always
Update your listing title to reflect local seasons or events. This can make your property more appealing to travellers searching for specific experiences. For example, "Cozy Downtown Retreat for the Holidays" or "Sunny Beach Getaway for Summer."
6. Your cancellation rate is higher than usual
Cancellation of bookings by a host can disrupt a guest's travel arrangements and negatively impact their overall Airbnb experience. Airbnb places a high priority on preventing these disruptions and strongly encourages hosts to refrain from canceling reservations whenever possible.
In fact, Airbnb's commitment to avoiding cancellations is so stringent that they impose penalties on hosts who cancel bookings.
Additionally, upholding a low cancellation rate is a pivotal requirement for hosts aspiring to achieve Airbnb Superhost status. To excel on Airbnb and provide a seamless experience for your guests, it is essential to avoid canceling bookings unless there is an absolute necessity to do so.
7. You charge various add-on fees
In my experience, charging additional fees for cleaning, extra guests, and other services can negatively impact your ranking. Consider eliminating or reducing these fees to make your listing more appealing to potential guests.
8. You communicate with guests using template messages
Personal interactions matter. Greet your guests warmly and remind them of the importance of leaving a review after their stay. Throw a personal information with a fun fact about a property or about yourself into the conversation to make it more memorable. Positive reviews can significantly boost your listing's visibility.
9. You take your time to respond to guests
Response rate and response time are critical factors in Airbnb's search algorithm. Aim to reply to all inquiries within an hour. Fast and attentive communication shows that you value your guests.
10. You use a Strict Cancellation Policy
Adopt a lenient cancellation policy, such as the "Flexible" or "Moderate" options, to cater to the changing travel landscape. Airbnb promotes listings with flexible policies, and this can lead to more bookings.
11. You have specific minimum and maximum stay requirements
Be flexible with your minimum and maximum stay requirements. By allowing shorter stays and extending your maximum stay options, you can attract a wider range of guests. Offer discounts for longer stays to incentivize bookings.
12. Your calendar is not up-to-date
A well-maintained and up-to-date calendar is not just a host's responsibility; it's a crucial aspect of providing a seamless experience for potential guests. Imagine the disappointment from a guest's point of view when they inquire about a listing, only to discover that it's unavailable despite being displayed as open on the calendar.
This situation can lead to a frustrating experience and, in some cases, deter guests from booking with you in the future. To prevent this, it's essential to routinely review and update your calendar daily. Additionally, you can streamline this process by utilizing automated property management tools, which not only help you maintain an accurate calendar but also enhance your efficiency as a host, ultimately improving your overall guest satisfaction and attracting more bookings.
How to Get Your First Booking When You have No Reviews?
Securing your initial booking on Airbnb can be quite daunting, especially when you have no reviews to bolster your credibility. However, Airbnb understands the significance of reviews in determining search rankings, and they offer a lifeline to new hosts by granting them a temporary high-ranking position before they accumulate their first review. (you may not even be aware of it, but it just happens automatically for your first booking)
To fully capitalise on this initial boost when you're just starting on the platform, it's crucial to ensure that your listing is optimised across all the other ranking factors mentioned earlier. This proactive approach will help you make the most of your early exposure and set you on the path to building a stellar reputation as an Airbnb host.
Remember, your Airbnb success hinges on getting your listing on the first page of search results. Airbnb considers numerous factors when ranking listings, including booking appeal, price, reviews, trust and verification, responsiveness, updated calendar, acceptance rate, and more. By implementing these strategies, you can improve your search ranking and increase your chances of securing more bookings on Airbnb.
About Us
KeyNest offers you a convenient service for storing and exchanging your property keys. You can drop off a key at any of the 5,000+ locations in our network, so there’s one such Point located next to your property already.
Guests, cleaners or contractors can then collect the key securely from a KeyNest Point, which is usually open 24/7. You'll be notified each time the key is picked up or returned, and you can even customize check-in and check-out times.
KeyNest has an ever-expanding global network of locations located just minutes from your property. To find out more, visit our website.
