19 Essential Canva Statistics You Need To Know in 2024 (2024)

You don’t need to be a graphic design expert to create amazing visuals for your brand these days. With the help of tools such as Canva, you can create social media graphics, blog post headers, and even videos that not only look great but also perfectly complement your branding.

Since it was launched in 2012, Canva has become a go-to for many creators and marketers around the world because of its user-friendliness, as well as the built-in templates and design elements it offers. With so many features available at your fingertips, you can whip up an impressive design in no time!

It’s no wonder Canva has become such a successful design tool. And to show just how popular it has become, we’ve rounded up some of the top Canva statistics regarding its usage, designs, and more.

Based in Australia, Canva truly is a global company with a user base that spans multiple countries. Even its team is based all around the world! To give you some insight into the company’s reach, here are some Canva statistics that reflect its worldwide impact:

1. Canva Has Users Based in More Than 190 Countries

Likely due to being affordable and user-friendly, Canva has attracted the attention of those around the globe. Since its launch, the platform has garnered users in more than 190 countries, and more than 170 million users across the globe.

2. 34% of Canva Users Are 25-34 Years Old

A majority of Canva’s users are between 25-34 years old. This age group makes up around 34% of the platform’s user base. The second largest age group is 18-24, making up 30% of Canva’s users. Older generations don’t seem to be on board with Canva just yet, but that could change in time.

3. Canva’s User Base Has Slightly More Females

When looking at the gender distribution of Canva’s users, there isn’t too big of a gap. Approximately 53.09% of Canva users are female, and 46.91% are male. Either way, it’s safe to say everyone loves what Canva offers!

4. Approximately 13.58% of Canva’s Website Traffic Comes From the U.S.

Those in the U.S. consider Canva to be a go-to design tool. Around 13.58% of Canva’s website traffic comes from those based within the States. There are also between 1 million and 10 million U.S. users searching for “Canva” on Google every month.

And, as you can see from the chart below, most traffic to Canva comes from the United States.

5. There Are Just Over 4,500 Canva Employees, Based All Around the Globe

When Canva says they have a global team, they mean it! They have over 4,500 employees on their team at the moment. Of those employees, 1,128 were brought on in 2023. Many are based in the U.S., located in cities such as Austin, Texas, and San Francisco, California. There are also employees in London, Manila, Sydney, Wuhan, and Beijing, among other locations.

Next, let’s talk about Canva’s usage. The following statistics provide a look into its popularity in terms of its user base and how many designs have been created since the platform’s inception.

6. Canva’s Community Currently Has 130 Million Active Users

As of 2024, its community has reached a massive 130 million active users. This number has grown significantly from 60 million in 2022. And, Canva reached a substantial milestone of 100 million users in October 2022.

It’s also said that 67% of those people use paid subscriptions instead of free accounts, which gives them access to an array of premium templates and design elements.

7. 15 Billion Designs Created Since Canva’s Launch

Since 2012, Canva’s platform has seen 15 billion designs created by its users. That’s an impressive number and shows just how much people rely on the tool to create graphics, presentations, videos, and more. After all, Canva does have built-in templates for all sorts of designs.

8. Approximately 800,000 Teams Are Paying for Their Canva Accounts

With around 800,000 teams paying for a Canva subscription, it’s clear that a lot of people see the value in accessing the platform’s premium features. In fact, approximately 85% of Fortune 500 enterprises globally utilize Canva in various capacities. Although, it’s worth noting that Canva doesn’t publicize details regarding their subscription revenue, so it’s unclear what those teams are spending annually.

It’s safe to say that Canva has exploded in popularity since its launch in 2012. But just how much has the platform grown? These Canva statistics regarding the platform’s growth will prove just how successful it has been over the years. The good news? It shows no signs of slowing down anytime soon.

9. Canva Hit $2 Billion Revenue in 2023

Canva has secured over $500 million in funding, with notable investments from Blackbird Ventures, Sequoia Capital, and General Catalyst. This substantial financial backing has propelled Canva's position as a go-to platform for individuals, small businesses, and large organizations seeking a swift and effortless solution for crafting professional designs. In the year 2023, Canva's hit an impressive $2 billion.

10. Their Valuation Skyrocketed 666% in Less Than Two Years

When it comes to the world of investments, valuation is what everyone wants to know. Luckily for Canva, its latest valuation was set at $40 billion. This figure was determined in the last trimester of 2021. Based on previous figures, the company’s valuation grew 666% in less than two years.

Let’s talk design! After all, that’s the whole purpose behind the Canva platform. Luckily, there are some pretty interesting statistics available that provide insight into how people create beautiful content with this popular tool. Here are some design-related Canva statistics you should know:

11. 1.5 Million People Tuned Into Canva Create 2023

Their second and biggest Canva Create, which took place in March 2023 hit a record audience of 1.5 million people. During this presentation, the company presented new tools and exciting platform updates.

12. Canva Saw 480 Million Video Publishes in 2021

If video is your preferred medium, you’re not alone. As it turns out, Canva’s users are big video fans as well. And that’s probably because there are handy video templates to use alongside the platform’s graphic template library. In 2021, there were 480 million videos published on Canva.

13. The Design Catalog Continues to Expand

Over the years, Canva has amassed quite an extensive design catalog that’s packed with resources for creators to use. Presently, there are over 100 million stock images, videos, and graphic elements that can be added to a design. At least 75 million of those are premium files, which are only available to those who have a Canva Pro subscription or purchase the paid element on-demand. There are also 610,000+ templates. Around 350,000 of those templates are also premium.

In 2020, Canva launched a brand new initiative to appeal to even more people: Canva for Education. This was its way of reaching teachers and students alike. Many teachers have turned to Canva to create design elements to be used in their classrooms, such as presentations and infographics. And students were able to effortlessly create designs for their assignments. Here are some Canva statistics regarding the education platform to show how much it’s been used:

14. Over 60 Million Teachers and Students Use Canva

Canva isn’t just popular among online creators and marketers. It’s even caught the attention of teachers and students! In 2023, it was reported that 60 million teachers and students used Canva to bring their ideas to life.

15. USA, Brazil, and India Have the Largest Core Audience

In terms of website by traffic, the United States is leading the charge, followed by Brazil and India.

16. 700+ Templates Published to the Education Platform in 2020

Many teachers don’t have the time to create custom designs of their own. That’s why it’s beneficial for them to have access to the variety of templates that Canva has to offer. By using these templates, they simply need to edit them to add the desired information. And in 2020, over 700 new templates were added to the education platform, giving teachers even more to work with.

Part of a successful social media strategy is having eye-catching graphics that match your branding and will stand out in a busy feed. You want people to stop and take notice!

Luckily, Canva makes that incredibly easy to do, even if you don’t have prior graphic design skills. If you’ve been hesitant to try it out, let these Canva statistics give you a much-needed push.

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