2023 Consumer Products Industry Outlook | Deloitte Global (2024)

Report preview—State of the consumer products industry

Feeling a little frazzled? Whether you are an executive with a food and beverage, household goods, personal care or apparel company, seven in 10 respondents say their job is more stressful today than it was five years ago. Despite favourable tailwinds for the industry in recent years, executives’ stress levels today are no surprise. Record inflation, supply chain issues, labour shortages, global conflicts, climate change and a potential recession—each in isolation is challenging. Combined, they are overwhelming.

And consumers' heads are likely spinning. Their context keeps changing and with it their behaviours. Major demographic, political, environmental, technological and cultural shifts are underway that forecast more change to come. Executives in our survey think keeping up with the changing consumer will be one of their greatest challenges.

Managing to grow sales and profit margins while chasing the changing consumer in an inflationary and challenging economic environment is no easy feat.

Specific actions set profitable growth CPG companies apart

So, what sets these leading companies apart? We find that profitable growth leaders act and invest differently in five distinct areas:

  1. Embracing the changing consumer
  2. Going for market share
  3. Creatively transforming
  4. Driving data through supply chains
  5. Prioritising ESG

To take a deeper dive into these strategies and help position your company for profitable growth, download the full report.

Read the complete consumer product industry economic outlook from Dr. Ira Kalish, Chief Global Economist, by downloading the report.

About the report

Deloitte surveyed 150 consumer products executives from an industry-proportional mix of food and beverage, household goods, personal care and apparel companies in November 2022. Most of the companies are multinationals, all with more than $500 million in revenue. We conducted additional surveys with executives in Japan and China (50 in each country) to expand our view into those unique consumer markets. Survey questions were developed through an analysis of trending topics found in company communications and disclosures using an AI-assisted analytics tool, as well as through internal surveys and interviews with Deloitte client leaders in each consumer market. Finally, we conducted a financial analysis of consumer products companies in the top 30th percentile of performance based on three-year average total shareholder return, return on assets and economic margin productivity as well as three-year revenue and EBITDA growth to ensure they fit our profitable growth profile.

Authors: Nick Handrinos, Leon Pieters, Justin Cook, Céline Fenech, Jagadish Upadhyaya

2023 Consumer Products Industry Outlook | Deloitte Global (2024)

FAQs

What is the global industry outlook for 2023? ›

Description: The January 2023 World Economic Outlook Update projects that global growth will fall to 2.9 percent in 2023 but rise to 3.1 percent in 2024. The 2023 forecast is 0.2 percentage point higher than predicted in the October 2022 World Economic Outlook but below the historical average of 3.8 percent.

What is the consumer retail industry outlook for 2023? ›

Inflation will weaken retailers' profits in 2023, but nominal growth of 6% in global retail sales will mask slowing growth in real terms.

What is the consumer staple outlook for 2023? ›

Consumer staples companies fell out of favor in 2023 as revenue growth slowed and investors shifted their focus to mega-cap tech companies. However, valuations have fallen to compelling levels in the sector, and many companies could be poised for improved profit margins in 2024.

What is the CPG industry outlook for 2024? ›

Economic outlook for the consumer products industry

The year 2024 will likely be characterized by slower economic growth than in 2023 and slower consumer spending growth. Yet it will probably be the last year of monetary policy tightening by major central banks.

What industry is thriving in 2023? ›

Leisure and hospitality see renewed investments

Personal services, leisure, and hospitality led the way as wages, hiring, and overall revenues grew in 2023. Personal services have lower input costs than other industries, and a lower cost of goods sold gives them a higher gross profit margin.

What is the global growth forecast for 2023? ›

For 2023, Fitch has raised its world growth forecast by 0.4pp compared to September's Global Economic Outlook (GEO), with the US up by 0.4pp to 2.4% and China by 0.5pp to 5.3%.

What product is high in demand 2023? ›

Pet supplements

There's no denying that people love their pets… And they're willing to spend money on high-quality pet products to ensure they're happy and healthy. This is especially true for pet owners in North America. This region is the leading market for pet supplements.

What is the consumer discretionary outlook for 2023? ›

U.S. consumers remained surprisingly strong in 2023, which helped boost the relative performance of the consumer discretionary sector. For 2024, the sector may continue to be driven by macro considerations—such as the health of the economy and the direction of interest rates.

What are the consumer goods challenges in 2023? ›

Record inflation, supply chain issues, labour shortages, global conflicts, climate change and a potential recession—each in isolation is challenging. Combined, they are overwhelming. And consumers' heads are likely spinning.

What is the future of the CPG industry? ›

Despite the setback of the pandemic, the global CPG industry will continue to grow at a CAGR of 6.9% and reach $3.1 billion by 2028.

What is the fastest growing CPG category? ›

Here are some of the fastest-growing CPG categories year-over-year.
  1. Functional beverages. Functional beverages go beyond quenching thirst. ...
  2. Health and wellness products. ...
  3. Natural personal care products. ...
  4. Organic food. ...
  5. Plant-based products. ...
  6. Private-label brands.
May 18, 2023

What is the outlook for CPG? ›

CPG Stock Forecast FAQ

The highest analyst price target is C$18.84 ,the lowest forecast is C$12.89. The average price target represents 26.44% Increase from the current price of C$11.72. Crescent Point Energy's analyst rating consensus is a Strong Buy. This is based on the ratings of 10 Wall Streets Analysts.

What is the world business outlook for 2023? ›

In spring 2023, 50 percent of companies rate their business situation as good and 40 percent as satisfactory. Only 10 percent report a poor business situation. In addition, 47 percent of the companies expect better business at their respective location in the coming twelve months (autumn 2022: 37 percent).

What is the global economic outlook for 2023 2024? ›

Global growth is forecast to slow from the 3.1% 2023 pace to 2.9% in 2024 and rebound to 3% next year. Inflation is expected to continue to cool, although in many countries the price pressure will take longer to unwind than it took to emerge.

What is the global market outlook for 2024? ›

In 2024-25, growth is set to underperform its 2010s average in nearly 60 percent of economies, comprising over 80 percent of the global population. Downside risks predominate, including geopolitical tensions, trade fragmentation, higher-for-longer interest rates, and climate-related disasters.

What is the global trade trend in 2023? ›

The value of international trade is expected to moderately decline to around US$ 31 trillion in 2023, driven by lower global demand, particularly for goods. On a positive note, trade volumes have been less volatile in recent years and are expected to remain stable in 2023.

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