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Jasbir Sandhu
Jasbir Sandhu
Engineering / Software Product Development, Product Leadership, Digital Transformation & User Experience
Published Oct 18, 2017
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For years marketers have learned and preached about 4Ps of marketing - Product, Place, Price & Promotion. Marketing roles have recently started shifting from growth drivers to more toward the Transformation engine. In the digital era, the role of a CMO have also become very crucial within an organization, along with some huge budget shifts from CIOs to CMOs.
Transformation today is an important survival and growth factor. Companies that do not transform are the ones that will be outpaced and/or left behind. Many executives nowadays question about how we align the 4Ps of core Marketing to Transformation.
The purpose of a business is to generate profits and continue growth. Traditional business models were aligned towards selling Products and/or Services. The industry has slowly started shifting towards Product-as-a-Service and/ or Services Model. Irrespective of how we look at the shift, the business output is still a PRODUCT and/or SERVICE. And that business output stays the same in a pre-digital era or in a digital era.
People sometimes get confused with Business Models and Digital Transformation. Digital Transformation is an enabler for Business. Business Models may have shifted to PRODUCT-as-a-SERVICE, PRODUCT, SERVICE, etc., but the purpose of business still remains the same - profits and continued growth.
Digital Transformation strategy is driven by PEOPLE responsible for implementing successful PROJECTs to optimize and streamline PROCESS. The core foundation of Digital Transformation is the choice of PLATFORM, a Platform that can fit within the existing IT infrastructure or that can integrate with the greater IT ecosystem.
Successful transformational strategy implementation and realization requires re-alignment of organization structures, infrastructure changes, change management, skill development, resources and re-assessment of existing projects. All these require changes to or have a direct impact on the 4Ps - PLATFORM, PEOPLE, PROJECT and PROCESS.
Related Article:
- PART - II: What is Digital Transformation? (4Ps of Digital Transformation - Platform, People, Project, Process)
- PART - III: PROCESS (4Ps of Digital Transformation - Platform, People, Project, Process)
- PART - IV: PROJECT (4Ps of Digital Transformation - Platform, People, Project, Process)
- PART - V: PEOPLE (4Ps of Digital Transformation - Platform, People, Project, Process)
- PART - VI: PLATFORM (4Ps of Digital Transformation - Platform, People, Project, Process)
DISCLAIMER: Information shared here in this article are solely the personal views/comments of the author. It is not an endorsem*nt or views of the companies or clients that the author currently works at or might have worked in the past.
Author:Jasbir Sandhu
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Alfonso Pedro Fernández del Hoyo
Profesor Titular del Departamento de Marketing en Comillas-ICADE
2y
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I would extend the Project concept to the Business Model concept. It will become and important upgrade
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Dieter Gräfen (Sinn-Macht-Medium)
Wissen Sie noch, oder verstehen Sie schon? Systemisches Bewusstsein nutzen - Un-Sinn vermeiden
4y
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I work since 2015 with the 4 Ps. They have been used as cornerstones of the Bayer Digital Acceleration program. I use the 4 Ps also in other projects with good success. People is the most important topic. Therefore we developed a Digital Academy approach to rise and manage skills and motivation. Job rotation is a valuable instrument to spread learnings within Corps.
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Jasbir Sandhu
Engineering / Software Product Development, Product Leadership, Digital Transformation & User Experience
6y
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PART - V: PEOPLE (4Ps of Digital Transformation - Platform, People, Project, Process) https://www.linkedin.com/pulse/part-v-4ps-digital-transformation-platform-people-project-sandhu/
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Jasbir Sandhu
Engineering / Software Product Development, Product Leadership, Digital Transformation & User Experience
6y
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Part III: PROCESS (4Ps of Digital Transformation - Platform, People, Project, Process) - https://www.linkedin.com/pulse/part-iii-4ps-digital-transformation-platform-people-project-sandhu/
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Osvaldo Bascur
Consultant Fellow at OSB Digital, LLC.
6y
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Check our manuscript a Journey towards a Digital Transformation posted in PI Square. People, Processes, Technology and Digital Infrastructure.
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