5 Reasons People Are Cutting the Cord More Than Ever (2024)

How we watch TV is vastly different from the days of old. Today, TV watchers consume their favorite shows by binge-watching their favorite series and only buying the shows they want to watch; this makes sense. Why pay for hundreds of channels when you only watch three?

With the rise of faster Internet speeds, more and more people are finding a new sense of independence by dropping their satellite/cable providers. It is the biggest trend sweeping the country and for a good reason. The cost of cable has steadily risen over the years, pushing more and more people to 'cut the cord.'

5 Reasons People Are Cutting the Cord More Than Ever (1)

Studies show that there will be more than 55 million cord-cutters by 2022.

One interesting fact is that Netflix has more viewers than cable and satellite combined!

Here are five reasons cord-cutting is set to accelerate by 2022.

1. Faster Internet speeds make it easier to stream

5 Reasons People Are Cutting the Cord More Than Ever (2)Roku research shows that 80% of cord-cutters on their platform watch the same, if not more, TV than they did before. With streaming, you can watch your favorite shows at any time. What a great option for people constantly on the go, either traveling or keeping up with their kids' busy schedules.

2. Switching to streaming makes people feel thrifty

More and more younger people today are concerned about how they spend their money. Saving money is the biggest reason why most cord-cutters drop their cable/satellite TV subscription.

3. 90% of all cable channels go unwatched

We've all heard ourselves say, "Ugh, there is nothing that I want to watch." Out of the 250+ channels, you tend to stick with a handful. Ninety percent of the shows that people watch are owned by just seven media companies. Because of their market power, they can force cable companies to carry all of their channels.

4. All national sports league have their own streaming service

In the early days of streaming, the biggest complaint was the lack of sports programming. Now, from March Madness to NHL hockey, it's easier than ever to stream all your favorite teams. YouTube TV leads the way when it comes to sports coverage. But another cheaper option is to subscribe to ESPN+, bundled with Disney+ and Hulu for only $13.99 a month.

5 Reasons People Are Cutting the Cord More Than Ever (3)5. No long-term contracts to hassle with

It's not uncommon for cable companies to lure customers in with an attractive low promotional rate. In the fine smaller print, most cable companies raise the price after some time. A two-year contract makes it hard to break up with your cable company due to early termination fees.

5 Reasons People Are Cutting the Cord More Than Ever (2024)

FAQs

5 Reasons People Are Cutting the Cord More Than Ever? ›

Cord-cutting is the act of cancelling your cable TV service and switching to a cheaper alternative, like streaming. There are a number of reasons why people are choosing to cut the cord, but the two most common are the high cost of cable TV and the increasing availability of streaming services. Cable TV is expensive.

Why are so many people cutting the cord? ›

Cord-cutting is the act of cancelling your cable TV service and switching to a cheaper alternative, like streaming. There are a number of reasons why people are choosing to cut the cord, but the two most common are the high cost of cable TV and the increasing availability of streaming services. Cable TV is expensive.

Why are people cancelling cable? ›

Rising cable costs and the thousands of options for shows and movies on various streaming services have been key factors in the popularity of cord-cutting. As long as streaming subscriptions are more affordable than cable for the average household, it makes sense to move away from cable.

What prompted the growing movement to cut the cord? ›

Final answer: The growing movement to "cut the cord" and switch to streaming services has been prompted by increasing streaming options, marketing of other services, the refusal to upgrade to fiber-optic cable, and the backlash over censoring content.

What are the statistics on cord-cutting? ›

The number climbed 17.7% to 43.0 million. In September 2022, we forecast a 14.2% jump. We now expect that, by the end of this year, cord-cutting households will increase another 10.8% to 47.6 million, exceeding one-third (35.9%) of households for the first time.

Why do people do cord-cutting? ›

Cord cutting is a practice to sever unhelpful emotional ties. It's a tool for healing and moving forward from past relationships. The ritual involves grounding, visualization, symbolic severing, and energy cleansing. Success signs include relief, peace, and increased energy.

What are the cons of cord-cutting? ›

If your internet connection isn't adequate, you could encounter frustrating buffering and lag times when you try to stream video, so only cut the cord if you've got a robust internet connection.

What age are cord-cutters? ›

Adults ages 18 to 29 are the most prolific cord-cutters. 30% of Americans who currently have cable TV subscriptions say they are likely to cancel.

Is cable TV a dying industry? ›

All that being said, there is no doubt that cable television is losing its appeal. The number of U.S. households that subscribe to cable TV went from around 47% in 2019 to 42% in 2022. All things considered, this trend is not stopping anytime soon.

How much will I save if I cancel cable? ›

Cutting the cord allows consumers to save money — as much as $85 per month according to one recent study — while being more intentional about the media they choose to consume. With streaming services gaining more and more content, the idea of deciding on your own terms what media to consume is more appealing than ever.

How many households still have cable? ›

Cable, satellite, and telco TV lose 13% of subscribers

In 2022, the industry lost 11% of its subscribers (7.9 million.) 2023 saw the decline increase to 13%, down 8.4 million subscribers. There are now 57.3 million cable, satellite, and telco TV subscribers.

When did cord-cutting start? ›

Cord-cutting began to gain momentum in 2007-2008, due to several pivotal factors. Considering the transition to OTT subscriptions is a primary contributor to the appeal of cord- cutting, it would make sense that within the formative years would be when some of today's most popular OTT services began.

Who usually cuts the cord? ›

Your healthcare professional will wait to cut the cord (or for your birth partner to cut the cord, if that's what you want) before cleaning and checking your baby's health, and passing them to you for a cuddle. You can talk to the health professionals caring for you about this.

Why do they cut the cord so quickly? ›

Doctors traditionally cut the cord so quickly because of long-held beliefs that placental blood flow could increase birth complications such as neonatal respiratory distress, a type of blood cancer called polycythemia and jaundice from rapid transfusion of a large volume of blood.

What happens if you never cut the cord? ›

When the umbilical cord is not clamped and cut right after the baby is born, the baby gets more of their own blood back into their body.

Why do humans have to cut the umbilical cord? ›

Cord cutting is necessary for separation of the neonate from the placenta. Inch describes the practice of 'primitive' cultures: the cord is not cut until well after delivery of the placenta, even hours later. It is unclear when this practice changed.

Why are people switching from cable to streaming? ›

Switching to streaming makes people feel thrifty

More and more younger people today are concerned about how they spend their money. Saving money is the biggest reason why most cord-cutters drop their cable/satellite TV subscription.

Does cutting the cord really save money? ›

I used to pay over $200 a month for Internet and cable. I now pay $50 for Internet, and about $30 for subscribed streaming services. In the past 5 years of cord cutting, I have saved about $7,500. For me, the answer is an emphatic YES!

Why do we need to cut the cord? ›

Another concern is that a delay in umbilical cord clamping could increase the potential for excessive placental transfusion, and the increased hemoglobin may increase the risk of polycythemia or jaundice.

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