5 Reasons Why Now Is A Great Time To Invest In Startups (2024)

Based on recent venture funding figures, now might not seem like the best time to invest in startups. Figures show that VC funding levels are down across the board, and particularly at later stage, which saw a drop of 40% quarter-over-quarter in Q2 and 63% year-over-year. Various media outlets are also predicting leaner times for the sector, with The Financial Times recently declaring that the ‘party is over’ for VCs.

Investor sentiment is a powerful thing and with the current economic turmoil, it’s only natural that many venture investors and LPs are considering their options. But, before battening down the hatches, it’s important to remember that VC is distinct from other areas of asset management in being less closely aligned to economic trends. And in the VC world, top line funding figures and turbulent markets are often a distraction from the chance to get in on some of the most promising deals - at just the right moment.

Here are five reasons why now could be the best time to invest in early-stage businesses.

1. Valuations are back to reasonable levels

Startup valuations reached crazy heights in the last few years, in many cases sparked by pandemic driven business models that failed the sustainability test. Last year, it wasn’t unusual to see 30x multiples for some software companies, which made the work of VCs increasingly expensive – and risky to boot.

However, there has been a shift this year, with many valuations falling to a much more reasonable 8-10x in recent months. And while lower valuations present challenges for founders and existing investors who are seeing their equity impacted, they also mean lower entry points for VCs, particularly at the early stage, while giving companies more room to grow as the economy gradually recovers.

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2. Digital transformation and big problems won’t disappear

The economic situation may look dire, but it doesn’t impact the macro trends that are driving the best business ideas. Digital transformation is still progressing rapidly, with many legacy businesses being transformed by the capabilities of technology. In most cases, this is the only way to achieve the efficiency gains needed to meet societal and client demands, and it won’t grind to a halt just because market sentiment has shifted.

Similarly, the world still faces huge problems and challenges, and technology remains the best solution to address these. Whether it’s building more sustainable energy networks, providing cutting-edge healthcare, or delivering better, more equitable financial services, clever entrepreneurs and startups have no shortage of challenges to solve, in their quest to build a better world - and world-leading companies.

3. History is on our side

History shows us that economic downturns are periods of rich creativity and innovation as entrepreneurs are forced to focus on the real problems facing the world, and the most urgent needs in a capital efficient manner. Research shows that half of the Fortune 500 were created in a downturn, including GE, established by Thomas Edison in 1876 in the middle of a world recession, Microsoft, founded in 1975 whilst the US was submerged in stagflation, and LinkedIn in 2002, on the back of the dot-com bubble. There is no reason why this downturn should be any different.

4. The chance to invest in more resilient companies – and founders

A downturn could also work to investors advantage by instilling greater resilience in founding teams and forcing them to become more capital efficient. Capital efficiency is already going up due to lower valuations (improving dilution aspects) and the fact that entrepreneurs appreciate the value of cash much more in downturns. We are already seeing a renewed focus on the fundamentals of healthy, sustainable business growth, as opposed to the ‘growth at all costs’ mentality that has dominated in recent years.

The current crop of startups may also face less competition, both for market share and talent, as more established businesses make cuts and layoffs. Combined with the potential for better deals when negotiating office space, subscriptions, and other overheads, reducing these costs could all help to propel businesses on.

Above all, adversity can be a huge motivator and, for true entrepreneurs, the ability to take and endure risk is what differentiates them from the rest of the population. For the most committed recession-proof individuals, a bit of economic turbulence is unlikely to divert them from their mission.

5. Forging stronger VC partnerships

It isn’t just the most committed entrepreneurs who rise to the top during challenging times; the same can be said for VCs. The best and most experienced VCs have weathered previous downturns and are therefore skilled at spotting and nurturing recession-proof entrepreneurs and giving them hands-on support, to ensure that they continue to grow sustainably, take the opportunities presented to them, while building a clear path to profit.

Building the legendary ‘class of 2022’

Despite the short-term pain, downturns don’t last forever and are historically followed by a longer period of growth than the period of recession. And despite the economic headwinds, there are always opportunities for those ready to grasp them, with the right focus, talent, and execution.

For venture investors, the ingredients are all there to back, support and create great companies - lower valuations, a more capital efficient environment, highly resilient and determined entrepreneurs, and the potential for stronger relationships with founders and their teams. Those who take advantage now will have an outsized impact when the economy roars back to life.

To succeed, VCs will need to use all their experience, networks, and gut feel, to identify the entrepreneurs who have what it takes to defy the negative outlook – and who will go on to become industry leaders, and one day be known as the legendary ‘class of 2022’.

5 Reasons Why Now Is A Great Time To Invest In Startups (2024)

FAQs

Is now a good time to invest in startups? ›

When the stock market is struggling, it can make it harder for startups to raise money. Right now, the stock market is doing well, so it may be a good time to invest in startups.

Why should we invest in startups? ›

High Growth Potential

Thanks to their size and agility, startups can quickly adapt to changes and respond to market demands. As a result, startups have high growth potential, and this translates into high returns for investors who are ready to take risks.

Why do you think investors today are still interested in investing in startups? ›

Generating Outsized Returns

Investing in startups allows you to invest very early, before companies are considered to be 'successful', and the valuation of the startup typically represents this. As startups grow, their valuation can increase, in which case shares bought by early investors will be worth more money.

Why startups are the future? ›

Leveraging Technology: Startups are at the forefront of technological advancements. By leveraging cutting-edge tools and digital solutions, they have streamlined processes, improved efficiency, and automated repetitive tasks.

Is investing in a startup worth it? ›

Investing money in a startup has the potential to yield significant returns, but it's not a risk-free enterprise. There are no guarantees that a fledgling company will take off, and if it fails, investors may walk away with nothing.

Is now a good time to start my own business? ›

Economic Climate

Inflation rates are stabilizing in many countries, and interest rates, although higher than in the past decade, are expected to normalize. This relatively stable economic environment can provide a fertile ground for new businesses, especially in sectors that are poised for growth.

How do I decide if I should invest in a startup? ›

We have chosen the most important criteria for you to be able to distinguish a good project with a high probability of success from one that can fail.
  1. The Problem. ...
  2. The Feasibility. ...
  3. Uniqueness. ...
  4. Scalability. ...
  5. Business model. ...
  6. Market potential and competition. ...
  7. Team.

What are the benefits of startup funds? ›

Features and Benefits of the Startup India Scheme:
  • Tax Exemptions: Eligible startups can avail income tax exemption for three consecutive financial years out of their first ten years. ...
  • Regulatory Relaxations: Self-certification for compliance with various labor and environmental regulations is allowed for startups.
May 28, 2024

Why is starting a business a good investment? ›

Starting your own business has several financial benefits over working for a wage or salary. First, you're building an enterprise that has the potential for growth – and your wallet grows as your company does. Second, your business itself is a valuable asset. As your business grows, it's worth more and more.

Why start investing now? ›

The earlier you start investing, the faster you can grow your money and make it work for you. Inflation means your money is losing value when it's not invested. Saving and investing are different. It's important to do both, for money you may need in the near future (savings) and in the long term (investing).

Why is it better to start investing early? ›

Because investments grow at an exponential rate, meaning it builds onto itself, investing earlier will leave you with a significant larger retirement sum than if you had chosen to wait. There are many ways to invest your money and make it work for you.

Why do venture capitalists prefer investing in startups? ›

Venture capital is financing given to startup companies and small businesses that are seen as having the potential to generate high rates of growth and above-average returns, often fueled by innovation or by carving out a new industry niche.

What is the #1 reason why startups fail? ›

1. Lack of product-market fit (PMF) 42% of startups fail because they lack product-market fit — their offering simply doesn't solve a real problem that enough people are willing to pay for.

Which startup will be best in future? ›

3D Printing Startups
  • Customized production.
  • Material innovation.
  • 3D printing software.
  • Industrial and consumer 3D printers.
  • Bioprinting for medical applications.
  • Prototyping for product design.
  • Aerospace and automotive components.
  • Sustainable manufacturing solutions.
Dec 21, 2023

How important are startups to the economy? ›

Startups are a driving force in economic growth. They attract investment, create wealth, and often reinvest their profits in further innovation. This economic vitality has a cascading effect on the broader economy and society.

Is now a good time to start buying stocks? ›

Based on the stock market's historic performance, there's never necessarily a bad time to buy -- as long as you keep a long-term outlook. The market can be volatile in the short term (even in strong economic times), but it has a perfect track record of seeing positive returns over many years.

Is it profitable to invest in startups? ›

Startup investing is potentially lucrative, but it's important to understand that it comes with big risks. The vast majority of startups fail—even if you do your research, you could end up with a pocket full of nothing. Here's what you need to know to begin investing in startups.

Is now a bad time to join a startup? ›

Joining a startup — particularly an early-stage one — can be a risky bet. But the market looks even more daunting going into 2023. Though some early-stage companies are still adding talent, some of the most well-capitalised startups have shed staff in their hundreds.

How risky is investing in startups? ›

The most obvious risk associated with investing in startups is the potential for financial loss. Investing in a startup is a high-risk bet, and there is no guarantee that the venture will be successful. Many startups fail, and the investors can end up with nothing in return for their investment.

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