6 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores (2024)

  • Groceries
  • Trader Joes

Hoang Samuelson

Hoang Samuelson

Hoang Samuelson is a freelance writer and editor based in Portland, Oregon, where she lives with her husband and two kids. Her writing has appeared in Food52, the Wall Street Journal, Talenthouse, Booknbrunch, Medium and more. She's always ready to talk about the three b's - baking, books, and British dramas. You can find out more about her at hoangsamuelson.com

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published Dec 19, 2021

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

6 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores (1)

There’s something about stepping inside a Trader Joe’s that makes me feel like a kid in a candy store — happy, elated, and, most of all, curious about what I’m going to find. Every time I visit a Trader Joe’s (about two or three times a month), I’m always greeted with a selection of new products I haven’t seen or tried before. The variety and newness, coupled with knowing that just about everything I’ve tried at Trader Joe’s is delicious, have me certain that I’m going to find something good on every trip.

This past weekend was no exception. As I stepped inside my local TJ’s, I saw so many new products, it was hard to decide where to look first. There were fresh wreaths and garlands, cookie tins, drinks, and more — all in the spirit of the holidays. I allowed myself to meander the store like a kid who is finally allowed to have any treat she wants. After admiring every single aisle, I’ve narrowed my list down six new or seasonal products that I think are worth trying this month.

1. O’Nog Non-Dairy Oat Beverage, $2.99 for 32 ounces

At first sight, I was a bit skeptical about this product. It sat right next to Trader Joes’ holiday eggnog, and as someone who’s not very keen on eggnog in general, I was surprised to find that the O’Nog was a delightful drink without the strong “eggnog” flavor. Light on the spices, it is the ultimate “free” drink — gluten-free, soy-free, lactose-free, dairy-free, and vegan — in other words, a perfect holiday drink for everyone, regardless of your dietary restrictions! I love adding it to my morning coffee; it adds a smooth, creamy base that beats the typical holiday-flavored creamer.

2. Peppermint Chocolate Chunk Cookie Mix, $3.99

If you have a major sweet tooth like me, but you also don’t want to spend hours in the kitchen this holiday season, you’ll naturally gravitate towards making cookies … with this Peppermint Chocolate Chunk Cookie Mix! Not only is the container pretty enough to keep after the mix is used up, but the cookies themselves are also delectable and downright perfect for those who love peppermint and chocolate in the same mix. All it takes is one stick of butter, one egg, this cookie mix, and 15 minutes in the oven and you’ll have yourself a minty chocolate sensation that’s sure to please everyone in less than an hour. Pro tip: Stock up on these, as you may want to keep some around after the holidays or give them away to friends and family. I only got one and regret it — because I forgot to take a photo and because I want to eat more of these cookies.

3. Entertaining Cracker Duo, $3.99 for 7 ounces

There’s something so satisfying about crackers. Maybe it’s the crunch? Or how well they pair with cheese? Or the variety on the market? For me, it’s all of the above. This Entertaining Cracker Duo makes a great complement to a charcuterie board and for everyday snacking. Beware of the potential for an empty box faster than you can chew, because it happened to me. On a recent Sunday night, I had these crackers with cheese and olives along with some wine with my husband and before we knew it, the crackers were gone. It’s perfect for small, intimate gatherings of two to three people. Have them in stock in case of last-minute drop-ins.

4. 2020 Grand Reserve Pinot Noir, $12.99

I’m no wine expert, but this wine is really good. Ever since the weather dipped down dangerously close to freezing levels in my hometown, I’ve been staying inside and looking for excuses to bake (see #2) while yearning for something that puts me in the holiday mood. This wine fits the bill perfectly. At just $12.99 per bottle, it’s a very decent price for a bottle of wine to enjoy at home. Light with subtle notes of vanilla and cherry, it hits my flavor desires very well for its smooth, polished flavor.

Related: This $20 Bottle of Wine Is the Single Best Bargain at Trader Joe’s Right Now

5. Caramel Coffee Cashews, $6.99 for 11 ounces

That’s right, they’re back! You know how coffee beans often get coated in chocolate? Well, these are cashews! Coated with caramel and a dusting of coffee. The coffee flavor comes through more than the caramel. This year, the nuts are in a tin instead of a pouch, which makes them infinitely more gift-able. Or keep them for yourself. They’re great baked into cookies, on top of ice cream or even yogurt or oatmeal.

6. Porcini Boneless Beef Loin Roast, $14.99 per pound

Whether you’re throwing a holiday feast or just need to put dinner on the table (knowing you’ll have lots of leftovers), this roast can help. It’s a seasonal find and it’s back! To make it, Trader Joe’s (or rather, people who work for him) rubs the roast with porcini mushrooms, salt, minced garlic, onion powder, red bell peppers, parsley flakes, and chili peppers. With all the prep work done, you just have to put it in the oven.

Have you spotted anything great at Trader Joe’s recently? Tell us in the comments below!

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6 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores (2024)

FAQs

6 Not-to-Be-Missed Trader Joe’s Groceries That Just Hit Stores? ›

Trader Joe's has always aimed to attract a specific demographic: young, educated urbanites. This focus has allowed them to tailor their product offerings and store experience to a niche but growing market.

What explains Trader Joe's success? ›

Trader Joe's has always aimed to attract a specific demographic: young, educated urbanites. This focus has allowed them to tailor their product offerings and store experience to a niche but growing market.

What makes Trader Joe's different from other stores? ›

At Trader Joe's, you won't find a lot of branded items. Instead, you'll discover a store full of unique and interesting products, along with everyday basics, in the Trader Joe's label. Our buyers travel the world searching for products we think are exceptional and will find a following among our customers.

Why is Trader Joe's a good place to shop? ›

A lot of product development and fine tuning goes into perfecting each item, and a team of Trader Joe's executives have to approve all of them before they hit the shelves. So, customers have a lot of confidence and trust in the Trader Joe's name. The brand also has strict criteria for what ingredients make the cut.

Why is Trader Joe's missing items? ›

"If your store doesn't have a ton of room in back or in the store it will be a very short season sometimes," said the commenter, which explains why popular seasonal items are gone so quickly. In other instances, Trader Joe's may run into obstacles in stocking a product due to disruptions in the supply chain.

What is the summary of Trader Joe's? ›

Trader Joe's is a national chain of neighborhood grocery stores. We are committed to providing our customers outstanding value in the form of the best quality products at the best everyday prices.

Why does Trader Joe's have such a strong competitive advantage? ›

They Provide a Seamless In-Store Experience

Beyond the friendly staff, the in-store experience has been optimized with the customer in mind. For example, a typical supermarket has 40 to 50,000 SKUs (stock-keeping units). A Trader Joe's store typically has about 4,000, so only about 10% of the total number of products.

Why is Trader Joe's cheaper than other grocery stores? ›

Trader Joe's Pricing Is Particularly Unique for a Reason

The stores (and parking lots!) are small compared to other grocery chains, which means lower rents. The stores sell mostly Trader Joe's branded products, which it buys in bulk directly from suppliers (cutting out the often-expensive middleman).

Is Trader Joes expensive compared to other grocery stores? ›

That is: Trader Joe's more or less only sells products under its own brand name, with few exceptions. Trader Joe's is definitely cheaper than the average grocery store, but you might have to wait in a longer checkout line to take advantage of them.

Why is Trader Joe's so unique? ›

They talk about what makes Trader Joe's so unique and popular, including their focus on community, curated selection, transparency around pricing, and exceptional customer service. d popular, including their focus on community, curated selection, transparency around pricing, and exceptional customer service.

What is Trader Joe's biggest seller? ›

Overall Favorite: Chili & Lime Flavored Rolled Corn Tortilla Chips. Just like last year, Trader Joe's zesty, crunchy rolled-up corn chips have taken home the prize of overall favorite.

Is Trader Joe's expensive or cheap? ›

We did some math to find out which of these beloved budget grocery chains is cheaper. In a previous edition of We Do the Math, we compared Trader Joe's and a conventional grocery store, and the data was clear: Trader Joe's is cheaper than your average supermarket by about 33%.

What are Trader Joe's weaknesses? ›

Another weakness is the limited products they offer. Customers may be unable to find everything on their grocery list because of Trader Joe's small variety of products in their stores. This can be undesirable to customers who want a single store to provide them with everything on their grocery list.

Why doesn't Trader Joe's deliver groceries? ›

But the chain ended the program in 2019 due to factors like high costs and limited space. And at this point, Trader Joe's has no plans to bring delivery back. That may be a bummer to you if you love Trader Joe's and don't live particularly close to a store.

Why does Trader Joe's discontinue everything? ›

The company may even choose to discontinue an item if manufacturing fees are too high, which keeps prices reasonable at the store. Some discontinued items will make a comeback if Trader Joe's can figure out issues, but only if the solution arrives within a certain time frame.

What is Trader Joe's growth strategy? ›

3 key strategies behind Trader Joe's breakthrough success in 2023: ✅ Embracing the year's biggest trend, disruptive value, through successful new visitor acquisition, targeting lower-income consumers. ✅ Building strong customer loyalty, a valuable asset as the chain expands into new markets.

What is the strategy of Trader Joe's? ›

The Role of Product Selection in Trader Joe's Marketing Strategy. Trader Joe's carefully curates its inventory, focusing on offering a limited selection of products that are of the highest quality and value. By maintaining a smaller assortment, they can streamline operations and pass on cost savings to their customers.

What is Trader Joe's competitive strategy? ›

What is Trader Joe's strategy? Strategy development encompasses carrying highly selective products, offering private-label products, offering small, neighborhood stores that exude warmth, providing attentive employees and offering extraordinary value.

What are the key performance indicators of Trader Joe's? ›

Appropriate marketing KPIs to measure for Trader Joe's would be marketing return on investment (ROI), customer acquisition cost (CAC), lifetime value of a customer (LTV), and churn rate. Customer acquisition cost is important to help make budget decisions.

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