7 Best Term Life Insurance Companies in March 2024 - NerdWallet (2024)

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The best term life insurance policy for you may not be the best one for someone else. Coverage amounts, term lengths, age restrictions and whether you can convert the policy to permanent coverage are all important factors to consider when shopping for life insurance, and some of these things may be more significant to you than others.

We’ve highlighted term life policies sold by some of the best life insurance companies in the United States, so you can weigh your options and find the right coverage for you and your family.

Why you can trust NerdWallet: Our writers and editors follow strict editorial guidelines to ensure the content on our site is accurate and fair, so you can make financial decisions with confidence and choose the products that work best for you. Here is a list of our partners and here’s how we make money.

» MORE: What is term life insurance? Types, cost and how it works

The best term life insurance companies in March 2024

The following term life insurance companies hold up under scrutiny. They have solid financial strength ratings, received high marks for consumer experience and had fewer complaints to state regulators than expected for companies of their size. Since you won’t be around to fight for your rights when your policy pays out, you need to be able to trust that your insurer will treat your life insurance beneficiaries right.

Guardian

5.0

NerdWallet rating

Term lengths: 1, 10, 15, 20 or 30 years.

MassMutual

5.0

NerdWallet rating

Term lengths: 1, 10, 15, 20, 25 or 30 years.

Northwestern Mutual

5.0

NerdWallet rating

Term lengths: 1, 10 or 20 years.

New York Life

5.0

NerdWallet rating

Term lengths: 1, 10, 15 or 20 years.

Pacific Life

5.0

NerdWallet rating

Term lengths: 10, 15, 20, 25 or 30 years.

State Farm

5.0

NerdWallet rating

Term lengths: 10, 20 or 30 years.

AARP

5.0

NerdWallet rating

Term lengths: Until age 80.

» MORE: Term life insurance definition

How we ranked the top life insurers

NerdWallet’s life insurance ratings are based on consumer experience, complaint index scores from the National Association of Insurance Commissioners for individual life insurance, and weighted averages of financial strength ratings, which indicate a company’s ability to pay future claims. Within the consumer experience category, we consider ease of communication and website transparency, which looks at the depth of policy details available online. To calculate each insurer’s rating, we adjusted the scores to a curved 5-point scale.

These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews.

How we review life insurance companies

In our life insurance reviews, our editorial team considers the customer and the insurer. These are some of the factors we take into account:

Policies offered. There are many types of life insurance on the market, and they fall into three key categories:

  • Term life insurance offers temporary coverage and a guaranteed payout if the policyholder dies during the term.

  • Permanent life insurance typically lasts a lifetime and builds cash value that can be borrowed against in the future.

  • No-exam life insurance issues coverage without the need for a medical exam.

Financial strength. We use AM Best ratings to confirm an insurer’s long-term financial stability and ability to pay claims. For life insurance, NerdWallet typically recommends considering insurers with ratings of A- or higher. Here’s the breakdown:

  • Exceptional: A+, A++.

  • Strong: A-, A.

  • Moderate: B, B+.

Complaints. These ratings are based on complaints to state regulators relative to a company’s size, according to three years’ worth of data from the National Association of Insurance Commissioners. The best life insurance companies have fewer than the expected number of complaints.

Buy online. This indicates whether an insurer allows you to apply for and buy a policy completely online.

Dive deeper: Ratings methodology for life insurance

» MORE: Compare life insurance quotes

Best term life insurance policies for 2024

Learn more about each company and the policies available by reading the brief summaries below and checking out the full NerdWallet reviews.

  • Guardian Life: Best for applicants living with HIV

  • MassMutual: Best for low-income parents

  • Northwestern Mutual:

  • New York Life: Best for high coverage amounts

  • Pacific Life: Best for conversion flexibility

  • State Farm: Best for customer satisfaction

  • AARP: Best for older applicants

Best for applicants living with HIV

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (1)

Guardian Life

5.0

NerdWallet rating

Bottom line: Guardian offers term life policies in a range of term lengths, and opens its coverage to applicants living with HIV — a condition that can make it hard to find life insurance.

on Nerdwallet

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term & permanent

Best for applicants living with HIV

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (2)

on Nerdwallet

Guardian Life

5.0

NerdWallet rating

Bottom line: Guardian offers term life policies in a range of term lengths, and opens its coverage to applicants living with HIV — a condition that can make it hard to find life insurance.

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term & permanent

Guardian Level Term: Policies are issued to applicants 18 to 75 years old, and coverage amounts start at $100,000. Policies are available in 1-, 10-, 15-, 20- and 30-year terms.

Guardian also offers coverage for people living with HIV. To apply, you must be from 20 to 65 years old and meet certain eligibility requirements, such as being on active antiretroviral therapy.

» Read the full review: Guardian life insurance

↑ Back to top

Best for low-income parents

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (3)

MassMutual

5.0

NerdWallet rating

Bottom line: MassMutual offers standard term life insurance and an annual renewable policy, as well as free coverage for low-income parents under its LifeBridge program.

on Nerdwallet

Financial strength rating

Exceptional

NAIC complaints

Far fewer than expected

Policies offered

Term, permanent & no-exam

Best for low-income parents

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (4)

on Nerdwallet

MassMutual

5.0

NerdWallet rating

Bottom line: MassMutual offers standard term life insurance and an annual renewable policy, as well as free coverage for low-income parents under its LifeBridge program.

Financial strength rating

Exceptional

Online purchase

Yes

NAIC complaints

Far fewer than expected

Policies offered

Term, permanent & no-exam

MassMutual Term: MassMutual’s term life policies are available in 10-, 15-, 20-, 25- and 30-year increments. The company also offers an annually renewable term life policy that renews every year, though you can expect to pay higher premiums over time if you choose that option.

The maximum issue age for MassMutual term life policy is 75, with coverage starting at $100,000. You can convert to permanent life insurance before the deadline specified in your policy documents.

Through MassMutual's LifeBridge program, the parent or legal guardian of a child under 18 may qualify for a free policy if the family's total income is from $10,000 to $40,000 a year. The 10-year, $50,000 policy is designed to help pay for the child's education if the parent or guardian dies.

» Read the full review: MassMutual life insurance

↑ Back to top

Best for customer experience

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (5)

Northwestern Mutual

5.0

NerdWallet rating

Bottom line: Northwestern Mutual received fewer complaints relative to its size than any other insurer on our top companies list, making it a solid choice for customer experience.

on Nerdwallet

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term & permanent

Best for customer experience

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (6)

on Nerdwallet

Northwestern Mutual

5.0

NerdWallet rating

Bottom line: Northwestern Mutual received fewer complaints relative to its size than any other insurer on our top companies list, making it a solid choice for customer experience.

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term & permanent

Annual Renewable Term Life: Premiums are relatively low at first, compared to level term policies, but they increase as you get older. Coverage automatically renews each year.

Level Premium Term Life: Coverage lasts 20 years, and the insurer offers a policy with steady premiums for the first decade.

» Read the full review: Northwestern Mutual life insurance

↑ Back to top

Best for high coverage amounts

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (7)

New York Life

5.0

NerdWallet rating

Bottom line: New York Life offers two term products, including a policy that can be renewed annually.

on Nerdwallet

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Fewer than expected

Policies offered

Term & permanent

Best for high coverage amounts

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (8)

on Nerdwallet

New York Life

5.0

NerdWallet rating

Bottom line: New York Life offers two term products, including a policy that can be renewed annually.

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Fewer than expected

Policies offered

Term & permanent

Yearly Renewable Term: Applicants must be from 18 to 75 years old, and the minimum coverage amount is $250,000. You can renew this policy every year. If you want lifelong coverage, you can convert it to a permanent policy.

Level Premium Term: Coverage is available for terms lasting 10, 15 or 20 years, with death benefits starting at $100,000. Policies are available to applicants from 18 to 75 years old. You can typically convert the policy to permanent coverage within the first five or 10 years after issuance.

» Read the full review: New York Life insurance

↑ Back to top

Best for conversion flexibility

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (9)

Pacific Life

5.0

NerdWallet rating

Bottom line: Pacific Life offers term life insurance that can be converted to permanent coverage, with a cash credit for policyholders who choose to do that.

on Nerdwallet

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term, permanent & no-exam

Best for conversion flexibility

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (10)

on Nerdwallet

Pacific Life

5.0

NerdWallet rating

Bottom line: Pacific Life offers term life insurance that can be converted to permanent coverage, with a cash credit for policyholders who choose to do that.

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Far fewer than expected

Policies offered

Term, permanent & no-exam

PL Promise Term: Available in 10-, 15-, 20-, 25- and 30-year terms, this policy has a minimum coverage amount of $50,000. It includes an accelerated death benefit rider at no additional cost, and allows you to convert to a universal life insurance policy before the age of 71.

Pacific Elite Term: This policy can be converted to a permanent policy within the first 10 years. A cash credit is also added to your new policy, which can help offset some of the initial premiums of your new permanent coverage.

» Read the full review: Pacific Life insurance

↑ Back to top

Best for customer satisfaction

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (11)

State Farm

5.0

NerdWallet rating

Bottom line: State Farm ranked first in J.D. Power’s 2023 U.S. Individual Life Insurance Study for customer satisfaction, making it a trustworthy choice.

on Nerdwallet

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Fewer than expected

Policies offered

Term, permanent & no-exam

Best for customer satisfaction

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (12)

on Nerdwallet

State Farm

5.0

NerdWallet rating

Bottom line: State Farm ranked first in J.D. Power’s 2023 U.S. Individual Life Insurance Study for customer satisfaction, making it a trustworthy choice.

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Fewer than expected

Policies offered

Term, permanent & no-exam

Select Term Life Insurance: Coverage starts at $100,000 and is available to applicants from 18 to 75 years old. You have the option to add a child rider, term rider or waiver of premium rider at an additional cost. The term lengths available are 10, 20 and 30 years.

Return of Premium Life: Similar to the standard term life product, this policy offers coverage for a set number of years. But if you outlive the term, it returns the premiums you paid. You must be from 18 to 60 years old to apply, and coverage is available in 20- and 30-year terms. However, note that return-of-premium life insurance tends to be more expensive than standard term policies.

Instant Answer Term Life: You can apply in person with a State Farm agent and get coverage the same day. The policy lasts 10 years or until you reach 50, whichever is longer, and only $50,000 of coverage is available.

» Read the full review: State Farm life insurance

↑ Back to top

Best for older applicants

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (13)

AARP

5.0

NerdWallet rating

No medical exams are required for life insurance policies through AARP, although you have to be a member to buy one.

on Nerdwallet

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Fewer than expected

Policies offered

Term, permanent & no-exam

Best for older applicants

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (14)

on Nerdwallet

AARP

5.0

NerdWallet rating

No medical exams are required for life insurance policies through AARP, although you have to be a member to buy one.

Financial strength rating

Exceptional

Online purchase

No

NAIC complaints

Fewer than expected

Policies offered

Term, permanent & no-exam

AARP Level Benefit Term Life Insurance: AARP offers term life insurance to its members ages 50 to 74 and their spouses ages 45 to 74 through its partnership with New York Life. You can get $10,000 to $150,000 in coverage (or $100,000 in New York), or potentially a higher amount by calling New York Life. There’s no medical exam required.

Instead of having traditional term lengths, coverage lasts until the insured person’s 80th birthday, with annual premiums going up each time they reach a new five-year age band. The policy can be converted to permanent life insurance before age 80.

» Read the full review: AARP life insurance

Find the right life insurance plan for you

Make sure you and your loved ones are covered - compare customized life insurance quotes from our partners.

Compare with Policygenius

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (15)

How to find the best term life insurance company

When you buy life insurance, you’re counting on a company to be there for your family many years in the future. For that reason, it’s important to choose a company you can trust. Here are some ways to compare companies and find the one that’s best for you.

» MORE: Life insurance reviews

Look up the insurer’s financial strength

You want a company that will be around decades from now, with enough money to pay claims. The financial strength rating of a life insurance company is one way to gauge whether an insurer is likely to meet that mark. You can check the financial strength rating of each term life insurance company you’re considering through a rating firm such as AM Best.

NerdWallet typically recommends considering insurers with ratings of A- or higher. That said, any company with an AM Best rating of B+ or higher has a "good" ability to meet its obligations, according to AM Best’s website. Companies with ratings below that may not be quite as safe a bet and often have higher rates of complaints relative to their size.

All of the largest life insurance companies have solid financial strength ratings.

Research the insurer’s reputation for customer service

You want a company that provides good customer service, from the day you start shopping until it’s time for a claim. To get an idea of whether other customers have been satisfied, you can look up an insurer’s complaint index on the National Association of Insurance Commissioners website. The score is based on the number of complaints filed against the insurance company with state regulators, adjusted for the company’s market share (based on premiums written). The average score is one, so anything higher than one means the company received more complaints than expected for its size.

Once you’ve narrowed down your list, it’s a good idea to compare life insurance quotes from more than one company. That way, you can get the best rate for the type of term life policy you're looking for.

» MORE: Best life insurance companies

More about term life insurance

Learn more about term life insurance, and find the right policy for your coverage needs.

What is term life insurance? Types, cost and how it works

How to buy term life insurance

Advantages of term life insurance

Term life insurance definition

More about top-rated life insurance companies

Looking for a different type of life insurance policy? Check out NerdWallet’s top picks across these categories:

  • Best life insurance companies.

  • Best whole life insurance companies.

  • Best burial life insurance companies.

  • Best life insurance for seniors.

  • Best instant life insurance companies.

  • Best no-medical exam life insurance.

  • Best return-of-premium life insurance.

  • Best life insurance for children.

  • Best accidental death and dismemberment insurance.

Insurer complaints methodology

NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2020-2022. To assess how insurers compare with one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. NerdWallet conducts its data analysis and reaches conclusions independently and without the endorsem*nt of the NAIC. Ratios are determined separately for auto, home (including renters and condo) and life insurance.

7 Best Term Life Insurance Companies in March 2024 - NerdWallet (2024)

FAQs

What is the most reliable term life insurance company? ›

According to the MarketWatch Guides team's analysis of 34 life insurance companies, Banner Life and MassMutual are our top-rated options for the best term life insurance.

Which company gives the best term insurance? ›

List of Top Term Insurance Companies in India 2024
S.NoCompanyLatest Claim Settlement Ratio
1Life Insurance Corporation of India98.74%
2HDFC Life Insurance99.50%
3SBI Life Insurance97.05%
4ICICI Prudential99.17%
20 more rows

Who is the most trustworthy life insurance company? ›

Best life insurance companies in 2024: Pros and cons
  • MassMutual: Best overall.
  • Guardian: Best for applicants with a history of HIV.
  • Northwestern Mutual: Best for consumer experience.
  • New York Life: Best for high coverage amounts.
  • Pacific Life: Best range of permanent life insurance.
  • State Farm: Best for customer satisfaction.
Aug 6, 2024

What does Dave Ramsey say about term life insurance? ›

Don't throw your money away. Think for yourself and get the coverage you need, not the policy that someone making a commission wants to sell you on. I recommend you get 10 to 12 times your annual income worth of term coverage. For stay-at-home parents, I recommend a term policy valued between $250,000 - $400,000.

Which life insurance company has the highest customer satisfaction? ›

Best for Customer Satisfaction State Farm Life Insurance

State Farm has earned the #1 spot in J.D. Power's customer satisfaction rankings for life insurance for the past four years. The company is also one of our: best whole life insurance companies. best burial life insurance companies.

What term life insurance does Suze Orman recommend? ›

Where I don't agree with here on a couple of things I'm going to point that out to you today in this video. What does Suze Orman say about life insurance? Suze Orman recommends that generally most people should get a 20 year term life insurance policy at 20 times your annual income. What does that mean?

Who is the largest provider of term life insurance? ›

Northwestern Mutual, New York Life, and MassMutual are the largest life insurance companies in the US. State Farm, Nationwide, and MassMutual rank the highest in life insurance customer satisfaction. It's also important to compare costs, eligibility, coverage options, financial stability, and other factors.

What is the best length for term life insurance? ›

20-year term life insurance is the most popular term length and can help cover the income of new parents or newlyweds as their family grows. 30-year term life insurance can help cover large, long-term financial obligations, such as a mortgage or college debt.

What is the best amount of term life insurance? ›

You can also use this term life insurance calculator to estimate your need and get a quote, or use a rough estimation method based on your expected earnings. Consider getting up to 30X your income between the ages of 18 and 40; 20X income at age 41-50; 15X income at age 51-60; and 10X income for age 61-65.

What is the #1 insurance in America? ›

Currently, the largest car insurance company in America is State Farm. Major auto insurance companies offer financial stability and a variety of coverage plans. To find cheap car insurance rates, you'll need to compare quotes from various providers.

Which life insurance is most beneficial? ›

If you have many dependents, whole life insurance may be a better route. However, if financial planning and cash value are most important to you, universal life insurance may be a strong option. Lastly, if you are a business owner, group life insurance might be the best life insurance option.

What are the best life insurance companies for seniors? ›

Compare the Best Life Insurance Companies for Seniors
CompanyLearn More
#1MassMutual » 4.8 U.S. News RatingCompare Quotes »
#2Protective » 4.7 U.S. News RatingCompare Quotes »
#3Pacific Life » 4.3 U.S. News RatingCompare Quotes »
#4Fidelity Life » 4.2 U.S. News RatingCompare Quotes »
2 more rows

What are the best term life insurance companies? ›

Best term life insurance companies
CompanyBest for…S&P
State FarmExcellent customer service ratingsAA
Mutual of OmahaEasy online quoting for term policiesA+
Pacific LifeHigh potential coverage limitsAA-
Northwestern MutualDigital tool availabilityAA+
1 more row

At what age should you stop term life insurance? ›

At What Age Is Life Insurance No Longer Needed? Life insurance is no longer needed for many people once they reach their 60s or 70s. At this point they have retired, their kids have grown up, and they've paid off their mortgage and other debts.

What is the major negative to term life insurance? ›

Term Life insurance Cons: If you outlive the term length, your coverage will end and you won't receive any benefits. You will not be covered your entire lifetime and your policy will not accumulate cash value like an investment account does.

What insurance company is most reliable? ›

The best car insurance companies in 2024
Insurance companyBest for
GeicoBest overallCheck availability
ProgressiveBest for high-risk driversCheck availability
SafecoBest for added perksCheck availability
Auto-OwnersBest for coverage on a budgetCheck availability
6 more rows

Which life insurance company has the highest claim settlement ratio? ›

In terms of number of policies settled during 2022-23, Max Life Insurance has the highest claim settlement ratio of 99.51%.

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