8 Trends Accelerating the Future of E-commerce in 2024 | Publicis Sapient (2024)


6. AI-generated images seamlessly blend into marketing

As generative AI technology advances, creating believable videos of world leaders playing video games and AI headshots of colleagues, online advertising will give rise to AI-generated imagery, particularly used to personalize product images to match different audience segments.

Placing products within a “lifestyle” context can increase e-commerce conversion rates, and generative AI can finally make that process cheaper and faster.

While consumers are concerned about the negative impact of artificial intelligence, from job loss (42 percent) to misinformation (53 percent), 27 percent of those who are familiar with and have used generative AI tools are excited about its ability to generate personalized product recommendations for them, according to a Publicis Sapient survey.

It’s up to e-commerce leaders to perfect AI image generation technology to create ads that draw consumers in, rather than push them away. In 2024, the potential for increased conversion rates, basket sizes and consumer engagement online through AI advertisem*nts will outweigh the risks of getting it wrong, as long as retailers have the right digital expertise and quality assurance practices in place.

8 Trends Accelerating the Future of E-commerce in 2024 | Publicis Sapient (2024)

FAQs

What is the future of e-commerce in 2024? ›

In 2024, this trend will likely intensify in the e-commerce industry. Customers expect e-commerce platforms to offer eco-friendly options, reduce packaging waste and embrace sustainable practices. I want to see retailers align with these values to improve their businesses and gain a competitive edge in the market.

What is the ecommerce report for 2024? ›

The Global eCommerce sales will account for $6.3 trillion in 2024, which is a 8.76% increase from 2023. The sales will continue growing at a CAGR of 7.8% between 2024 to 2027 and reach $8 trillion by 2027. Growing at more than 2x rate compared to physical stores.

Is e-commerce worth it in 2024? ›

With online sales reaching $5.7 trillion globally in 2022, and projected to exceed $8.1 trillion by 2026, a burning question arises: Is eCommerce still profitable in 2024? The answer is a resounding yes, but success depends on careful planning and making the right choices to stand out in a crowded marketplace.

Are e-commerce sales expected to grow 8.8% in 2024? ›

In 2024, e-commerce sales are expected to grow by 8.8%, reaching a total of $6.3 trillion globally, according to eMarketer. By 2027, the market is projected to exceed $7.9 trillion. This rapid growth highlights the potential within certain industries that are set to thrive in the coming years.

What is the future of e-commerce in the next 5 to 10 years? ›

E-commerce is projected to reach $6.35 trillion by 2027, signaling significant growth opportunities. Mobile commerce will dominate retail e-commerce sales, accounting for 70% by 2024. Artificial intelligence and machine learning will revolutionize personalized customer service and product recommendations.

What is the future of e-commerce in 2025? ›

In the era of 2025, hyper-personalization will emerge as a key differentiator for e-commerce success. AI-driven algorithms will play a pivotal role in analyzing customer data to deliver highly customized experiences.

What is the fastest growing e-commerce? ›

The World's Top 5 Fastest Growing Ecommerce Markets
  1. Mexico. Mexico may not have been your first guess at the country to top this list. ...
  2. India. India has drawn the attention of retail giant Walmart (who acquired Flipkart), and ecommerce powerhouses Amazon and eBay, among others. ...
  3. Philippines. ...
  4. China. ...
  5. Malaysia.

How to make money in ecommerce in 2024? ›

How to make money online
  1. Sell print-on-demand products.
  2. Monetize a blog.
  3. Sell digital products.
  4. Become a reseller.
  5. Try affiliate marketing.
  6. Become an influencer.
  7. Offer transcription services.
  8. Sell photos online.
Sep 1, 2024

Is e-commerce still profitable? ›

According to a 2023 NYU Stern School of Business study, you can make around 42.78% in gross profit margins and 0.64% in net ecommerce profit margins from your online business. But bear in mind that these are ballpark figures. Your final profit will depend on the following: Kinds and prices of products you sell.

Is e-commerce growing or Shrinking? ›

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029.

Is e-commerce booming? ›

The exponential growth of India's internet economy, projected to reach $1 Tn by 2030, presents vast opportunities for businesses and consumers alike. E-commerce is at the forefront of this growth, with projections indicating a market size of $325 Bn by 2030.

What is the emarketer forecast for 2024? ›

Key Question: What's the outlook for US retail and ecommerce sales over the next five years? Key Stat: US ecommerce sales will grow by 8.7% in 2024 to nearly $1.2 trillion, comprising 16.2% of total retail sales.

What is the future of e-commerce packaging to 2025? ›

In addition to using a staggering quantity of paper resources, the e-commerce sector was responsible for over 2.1 billion pounds of plastic packaging in 2019; by 2025, that figure is expected to increase to 4.5 billion pounds.

What do you predict for the future of e-commerce during the next five years? ›

Over the past few years, the eCommerce business has been growing at a meteoric pace. It has left a significant impact on traditional retailing. According to the latest report- around 2.77 billion people are expected to shop online by 2025. Business-to-business (B2B) eCommerce also shows continuous growth in 2023.

How e-commerce will look like in 2030? ›

✅ Growth of ecommerce: Major expansion is anticipated, with the global market ballooning to $5.5 trillion by 2030 from $1.3 trillion in 2019. ✅ Importance of mobile commerce: Forecasts indicate that 72.9% of sales will be mobile-driven by 2030, highlighting the urgency of mobile optimization and marketing.

What is the social commerce trend in 2024? ›

In 2024, 5.17 billion people will use social media. This figure is projected to reach 5.85 billion by 2027. There's more opportunity than ever before to reach a global audience through a social commerce strategy. Plus, increasing numbers of social media users are starting to shop through social media sites.

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