Whether your looking to invest in a digital signage solution for the new year or you’re a professional in the digital signage market and looking to see what’s to expect for the new year, we’ve compiled a list of digital signage trends that you can expect for 2023.
According to a report by Technavio, the global digital signage market is set togrow by over 33% by 2023. Therefore, it’s safe to confirm that the digital signage market will continue to grow for the new year. With growth comes new and exciting IoT technologies that will improve the communication experience, heighten engagement with digital signage, and continue to maximize the return on digital signage investment.
Whether your looking to invest in adigital signage solutionfor the new year or you’re a professional in the digital signage market and looking to see what’s to expect for the new year, we’ve compiled a list of digital signage trends that you can expect for 2023. Some of these trends feature digital signage technology that is already implemented and will get more focal points, while others are new technologies that will improve the overall solution.
Here are 9 digital signage trends you can expect for the New Year.
1. Increase of Digital Out-of-Home Ads
Currently, consumers receivearound 6,000 to 10,000advertising impacts each day. With the influx of ads viewers interact with each day, businesses need to adopt captivating signage, like digital out-of-home ads to stand out from the crowd. These digital signage screens have evolved from marquees and giant digital billboards. This includes outdoor screens, screens in shopping centers, public transportation, and business buildings. LED and LCD displays use is projected to continue to increase to engage viewers. Since a human’s attention span isless than 8 seconds, companies have adopted this sort of advertising to immediately capture the audience’s attention through dynamic, interactive content.
In 2023, digital out-of-home ads will advance with the deployment of automated ads purchased on specific sites that focus on buyers’ profiles to measure the return on investment of ads campaigns. Furthermore, you can expect an upgrade of LEDs and LCDs in the form of OLEDs. These digital signs provide significant benefits when compared to LEDs and LCDs, including high power efficiency, lightweight, and better response time. The popularity of transparent OLED products is one of the market trends for digital signage in 2023.
2. Growth of Holographic Ads
One trend that will revolutionize the digital signage market is the increase in holographic ads and overall artificial intelligence. We’ve been introduced to holograms with award shows deploying holographic performances of late musicians and businesses using holographic reporting for live meetings. This digital display technology allows you to project objects and images in 3D with interaction and movement. Although this technology isn’t new, it recently went viral in Japan through KitKat, making this digital signage solution popular and potentially a big digital signage heavy hitter in 2023. The hologram campaign was deployed for the purpose of wishing good luck to students. To achieve this, the marketers projected the hologram of a boy band DISH reciting a good luck song on users’ phones.
Hologram ads tap into consumers’ curiosity with no doubt providing an engaging experience to immediately stop a person in their tracks. This type of advertisem*nt has the possibility of creating a “viral” effect and in 2023, every company that wants to spread brand awareness will invest in this technology.
3. QR Codesare Here To Stay
QR codesenable you to access web content quickly through mobile phones. This digital signage trend is popular in public spaces, retail, and restaurants. With the boost of QR codes after the pandemic, we can see the use of QR codes continually growing in 2023.
In the new year, capturing data will be the focal point for businesses and QR codes are just the tool to provide this information. Marketers use QR codes to track performance metrics, customer preferences and other helpful analytics. They can gauge the performance of product or marketing campaigns and use the insights to implement better business decisions. Also, QR codes give users an excellent connection between personal smartphones and public screens. This digital signage to mobile device connection will be a growing usage in 2023 with the data possibilities it can provide.
4. Digital Signage in Metaverse
Metaverse is a new trend popularized by one of the most prominent social media brands, Meta, which houses a virtual reality world for consumers.
Other social media brands will participate in the metaverse future. A good example is Fortnite, whichraised $2 billion to grow in the metaverse.
Metaverse will impact digital advertising because it will be a part of the future digital economy. Therefore, the digital signage content used for promoting these products and services will play into that. If metaverse becomes popular, you will have to leverage such access to a wide market share.
5. Shoppable Video Adsin Retail Malls
Another digital signage marketing trend you can expect in 2023 is shoppable video ads. Imagine walking through a mall and seeing an outfit you like on the digital signage outside of the mall. Normally, one would have to research to find the apparel. However, with shoppable video ads, you can access products you want with one click.
With this type of advertisem*nt, images of products or services are placed on top of the video ads in malls or airports, allowing viewers to get more information about items or services. As a result, it simplifies the purchase journey and makes it easier for you to track and sell products from every platform.
6. Facial Recognition Screensfor Corporate Businesses
With the increasing concerns about cyber-criminal activity, digital signage systems will most likely feature facial recognition screens in the future. These screens may allow access to restricted or private places using artificial intelligence and cameras for facial recognition.
Furthermore, you can expect non-contact temperature control solutions and systems for managing distances between individuals. These facial recognition screens may also alert users when they fail to follow the rules.
7. Rise of Touchscreen Innovation
According to research, 65% of school children have a smartphone, and 47% use a tablet daily. Touchscreen innovation is everywhere, from checking your phone, and accessing healthcare records, to buying a plane ticket. Because of the popularity of this technology, you can expect digital signage in 2023 to feature advanced touchscreen signage capabilities. From interactive learning to purchasing items, touchscreens will transform how people consume content.
8. Live Streamingon Digital Signage
Apart fromlobby signs, donor walls, and digital welcome boards, many businesses have incorporated live streaming for interactive digital signage. Live streaming will grow in popularity in the coming years. For instance, through consumer-oriented material like YouTube and digital display solutions, it’s possible to increase live streaming for commercial reasons.
Additionally, some software connectors will make this procedure efficient. Some use cases for live streaming are to broadcast a marketing video in the lobby or to engage your audience with real-time feeds of your social media accounts. This technology will encourage viewers to participate in your live streaming. Therefore, any material you publish will receive an immediate response, improving customer engagement.
9.Focus on Digital Signage’s Sustainability
While sustainability has been a talking point for businesses in past years, in 2023, we will see more businesses taking a sustainable approach with their digital signage. Digital signage has already proved to be a sustainable technology with users reducing waste and water, but there are other pillars outside of environmental efforts that can make a business sustainable. According toSustainability for All, the two other pillars are social and economic development, in which digital signage assists with driving growth. As a result, businesses will venture outside of norm sustainability efforts and invest more into digital signage and all it has to offer for the environment and community.
Keep Your Digital Signage Ahead of the Trend
Digital signage today has become a popular investment, especially as consumers are retuning back outside and employees are returning to back to the office, even if it’s as a hybrid. With businesses seeing the value of digital signage, year-over-year growth with new technological advances is expected. Some common trends include eye-catching in-store ads, kiosks, digital menu boards, dashboards, video walls, and wayfinding signage. However, the digital signage industry is still young, and you can expect to see new technology in 2023. Therefore, keep researching the top digital signage trends if you wish to stand out from your competition.
