9 Luxury Items That Don’t Lose Their Value (2024)

9 Luxury Items That Don’t Lose Their Value (1)

Many people view buying a luxury item as an investment. But in reality, just because something is expensive doesn't mean it will retain its value over time.

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If you're looking to treat yourself to a designer bag, that's one thing. But if you're purchasing an item for its resale value, you need to know what keeps its worth and what depreciates with age.

Click through to find out which collectibles are actually worth the investment.

9 Luxury Items That Don’t Lose Their Value (2)

Hermès Kelly Bag

Cost: Starts at $8,250

"The Hermès Kelly bag is named after Grace Kelly, Princess of Monaco. Its structured, classic lines make it a timeless choice, and the brand's high-quality materials and superb craftsmanship ensure that it will last for years to come," said Kara McClurg, a former fashion editor at online marketplace Everything But The House.

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9 Luxury Items That Don’t Lose Their Value (3)

Hermès Birkin Bag

Cost: Starts at $10,145

"Brands like Hermès tend to have more value because of how limited the supply is," said Julie Ramhold, consumer analyst with DealNews, who added that the brand does not have frequent sales and limits the number of outlet stores, which also keeps values high.

Depending on the exact bag, the value can increase with time. "Birkin bags can see resale prices up to $223,000," Emily Erkel, co-founder of pre-owned luxury retail site LePrix, told Who What Wear. "Most Birkins retain or increase in value, depending on leather, hardware and demand."

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Chanel Classic Handbag

Cost: $10,200

"Chanel still carries an air of exclusivity because it doesn't sell any of its products online, with the exception of its beauty line," Ramhold said. Chanel bags actually can increase in value over time.

"Ten years ago, I purchased my first Chanel medium flap in caviar leather for $1,600," Erkel said in a 2017 Who What Wear article. "This same exact bag now retails for $4,900. That is a 206% return [not adjusted for inflation]. ... The resale value of this bag also retains or increases depending on leather and hardware."

9 Luxury Items That Don’t Lose Their Value (5)

Louis Vuitton Neverfull

Cost: $2,030

The Louis Vuitton Neverfull seems to never go out of style, and it has remained a popular handbag thanks to periodic price increases and a high demand, Erkel told Who What Wear.

"The Neverfull is one of Louis Vuitton's all-time most successful bags that come in endless options of materials as well as limited editions and special artist collaborations," she said. A standard Neverfull will retain at least 85% of its value, Erkel said, while rare, limited-edition versions can increase in value and sell for at least double the original cost.

9 Luxury Items That Don’t Lose Their Value (6)

Designer Bags That Lose Their Value

Not all luxury bags are created equal. Bags by Tod's and Versace tend to lose their value the quickest, reports Fortune. So if your goal is to resell, you're better off sticking with Hermès, Chanel and Louis Vuitton.

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9 Luxury Items That Don’t Lose Their Value (7)

Rolex Watches

Cost: Starts at $6,500

"Rolex is the only brand that is able to maintain a high resale value with the majority of its products," Ariel Adams, founder of ABlogtoWatch.com, told Money magazine. Adams explained that the watches are able to retain their value because Rolex offers only a limited product line, which has enabled the watches to become recognizable names.

However, some models hold their value better than others. Paul Altieri, a watch expert and CEO of vintage Rolex dealer Bob's Watches, told Money that the GMT, the Submariner and the Daytona are the best bets to invest in if you hope to eventually resell.

9 Luxury Items That Don’t Lose Their Value (8)

Luxury Watches That Lose Their Value

In addition to Rolex, Tudor and Patek Philippe watches tend to retain their value, Adams and watch collector Adam Craniotes told Money. All other brands tend to lose value.

"Don't think about [watches] as financial investments," Adams told Money. "Buying low and selling high doesn't typically work so well in the watch world."

9 Luxury Items That Don’t Lose Their Value (9)

Diamonds

Cost: $2,500-$18,000 per carat

"Diamonds have and retain a market value that is either consistent or increases over time," said jeweler and diamond expert Dan Moran of Concierge Diamonds. However, it's important to note that unless you are buying wholesale, you will end up paying more than the price of the diamond itself.

"Any time you pay retail for something, you're paying for a lot more than the product you're purchasing," Moran said. "You're paying for advertising, staff, lighting, inventory -- all the expenses that go into running a retail business get bundled into the retail price."

Moran also warned against buying lab-grown diamonds, which do not retain value. "A diamond retains its value because there is a finite supply," he said. "The basic laws of supply and demand maintain that as demand increases, value goes up. With lab-grown diamonds, there is an ever-growing supply but not an overwhelming demand. So naturally, the lab-grown diamond loses its resale value."

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9 Luxury Items That Don’t Lose Their Value (10)

Jewelry That Loses Its Value

The value of gold is more fickle than conventional wisdom would lead many to believe. According to Money magazine, the value of gold actually dropped 51% between 1980 and 2000. And from 1900 to 2011, the value of gold increased only 1% after taking inflation into account.

9 Luxury Items That Don’t Lose Their Value (11)

High-End Art

Cost: Millions of dollars

"Classic pieces are one of a kind, and many people can appreciate them whether they're art aficionados or not," Ramhold said. "The reason why high-end pieces hold their value goes back to standard economics: demand is high, and supply is low. The most valuable pieces might have reproductions, but there's only one true original."

In January 2018, an oil painting by pop artist Wayne Thiebaud sold for $1.08 million. The 1960s art piece was expected to sell for $400,000 to $800,000.

9 Luxury Items That Don’t Lose Their Value (12)

Art That Loses Its Value

Although you might be able to get your hands on a piece of art that ends up being worth millions, it's not guaranteed that what you buy will increase in value. Art, in general, is a risky investment because it has no intrinsic value, and most art loses its value over time, according to Business Insider.

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9 Luxury Items That Don’t Lose Their Value (13)

Burgundy Wine

Cost: $4,690 for a bottle of DRC Grands Echezeaux 2004

If you want to invest in wine, go for a bottle from the Burgundy region of France. Thirty-nine of the wines on global wine marketplace Live-ex's Power 100 list for 2022 were from the region.

The values of the top Burgundy wines have all increased over the past year, according to Live-ex.

9 Luxury Items That Don’t Lose Their Value (14)

Fine Wine That Doesn't Hold Value

If you plan to buy wine for investment purposes, an article in Forbes advised investors to make sure the wine meets the following four requirements: there's a market where it can be bought and sold on demand; the wine must be durable to last while it appreciates; the wine must be bought from and stored by reliable business partners; and you're ready to capitalize on market variability.

If that fancy bottle of wine you've been saving doesn't check all four boxes, you're better off just drinking it.

9 Luxury Items That Don’t Lose Their Value (15)

Christian Louboutin Shoes

Cost: $1,295

Christian Louboutin is among the few luxury shoe brands that hold their value, according to Fortune. This seems to be especially true for more ornate and embellished styles. The Follies Strass pump sells new for $1,295, while a used pair can sell for as much as $1,000.

"The red sole is always a winner for resale value," Tracy DiNunzio, the CEO of resale site Tradesy, told Fashionista in 2014. "Louboutins consistently command the highest return on investment in the shoe category."

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9 Luxury Items That Don’t Lose Their Value (16)

Designer Shoes That Lose Their Value

Louboutins seem to be the exception to the rule, as designer shoes, in general, tend to lose their value after wear. "Shoes have a lesser resale value, I think for the obvious reason that they're worn on your feet," Rati Levesque, president of resale site The RealReal, told Fashionista.

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This article originally appeared on GOBankingRates.com: 9 Luxury Items That Don’t Lose Their Value

9 Luxury Items That Don’t Lose Their Value (2024)

FAQs

What luxury items hold value? ›

We're looking at the best collectable investments—and how to protect them.
  • Designer bags. Luxury handbags by the likes of Hermès, Louis Vuitton or Chanel are not just a must-have accessory for celebrities and the super-rich, they're also investments. ...
  • The art market. ...
  • Classic cars. ...
  • Bikes. ...
  • Luxury watches. ...
  • Whisky. ...
  • Wine. ...
  • Jewellery.
Aug 25, 2023

What items don't lose their value? ›

These include: Land. Collectibles like art, coins, or memorabilia. Investments like stocks and bonds.

What can I buy that won't lose value? ›

A diamond retains its value because there is a finite supply,” he said. “The basic laws of supply and demand maintain that as demand increases, value goes up. With lab-grown diamonds, there is an ever-growing supply but not an overwhelming demand. So naturally, the lab-grown diamond loses its resale value.”

What designer bag doesn't lose value? ›

Hermès, Chanel, and Louis Vuitton are top-performing brands in terms of average resale value, with pieces like the Hermès Constance, Hermès Picotin, Chanel Deauville Tote, and Louis Neverfull retaining an average 127%, 120%, 114%, and 136% value in 2023, respectively.”

What luxury items sell the most? ›

The top product category for US luxury buyers is footwear, followed by handbags and leather goods, cosmetics and beauty products, and fragrance. Less than one-third of these shoppers bought accessories such as eyewear, jewelry, and watches in the past year.

What product has the highest resale value? ›

So here are the top niches or products with the highest resale value.
  • Clothes. Clothing, especially trendy clothing, is always in high demand. ...
  • Antiques. If you have an eye for antiques, you can make a good profit. ...
  • Concert Tickets. ...
  • Sneakers. ...
  • Books.
Jan 11, 2023

What is something that never loses value? ›

Things that don't depreciate in value are things that don't lose their qualities as time passes or things that actually increase in value with the passage of time. These include goodwill, luxurious items, high-quality art, gems, alcoholic beverages, and land.

What never depreciates in value? ›

Land can never be depreciated. Since land cannot be depreciated, you need to allocate the original purchase price between land and building. You can use the property tax assessor's values to compute a ratio of the value of the land to the building.

What never decreases in value? ›

Diamonds. Diamonds are known to retain their value, or even increase in value over time.

What investment never loses value? ›

Cash and on-demand cash deposits are the epitome of safety in the asset world. There's virtually no risk of loss (unless it is lost or stolen), making it a very reliable asset. However, its safety comes at a cost: it generally yields minimal returns, especially when inflation runs high, reducing its purchasing power.

What is the best thing to buy for investment? ›

Keep in mind that lower risk typically also means lower returns.
  1. 5 best investments right now. High-yield savings accounts. ...
  2. High-yield savings accounts. ...
  3. Certificates of deposit. ...
  4. Bonds. ...
  5. Funds.
4 days ago

What is something that holds value? ›

The most common store of value in modern times has been money, currency, or a commodity like a precious metal or financial capital. The point of any store of value is risk management due to a stable demand for the underlying asset.

Which handbags are worth investing? ›

This is an excellent gauge to use, but today, we're just looking at luxury bags that appreciate in value.
  • Hermès Kelly Bag. For many years, the Birkin topped all Hermès bags in demand and resale value. ...
  • Hermès Birkin Bag. ...
  • Chanel Classic Flap Bag. ...
  • Hermès Constance Bag. ...
  • Chanel 22. ...
  • Chanel Boy Bag. ...
  • Chanel Deauville Tote. ...
  • Goyard St.
Apr 23, 2024

What is the top 10 luxury brands? ›

The Top 10 Most Popular Luxury Brands of 2024 (So Far)
  1. Louis Vuitton. Louis Vuitton, a stalwart in the luxury market, continues to lead in 2024. ...
  2. Gucci. In the world of luxury, Gucci stands as a beacon of innovation and eccentricity. ...
  3. Chanel. ...
  4. Hermès. ...
  5. Prada. ...
  6. Rolex. ...
  7. Dior. ...
  8. Yves Saint Laurent.
Apr 4, 2024

Which Chanel bag holds its value best? ›

Some classic styles, such as the 2.55 handbag and the Boy bag, are highly sought after for their iconic design and historical background, so they usually command higher prices on the second-hand market.

What luxury goods the demand is? ›

In economics, a luxury good is a good for which demand increases more than proportionally as income rises. Luxury goods are said to have high income elasticity of demand. In other words, as people become wealthier, they will buy more and more of the luxury good.

Are luxury items a good investment? ›

It's possible to make money by investing in luxury goods. But it's unlikely that you'll make more than you would've by just investing in a quality investment fund, such as an S&P 500 ETF. As you saw, most luxury items don't outperform the S&P 500.

What do luxury consumers value? ›

“Luxury audiences value experiences like exclusive events, personalized services, and immersive brand interactions as much as, if not more than, the products themselves. Brands looking to cater to luxury consumers need to think past their product to get to the heart of what their customers want.”

Why do the poor buy luxury items? ›

People buy luxury goods despite not being able to afford them for several reasons, including a sense of irrationality, a belief that a higher price equals higher quality, a desire for higher self-esteem, and a desire for a sense of accomplishment.

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