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Mikhail Tuknov
Mikhail Tuknov
Digital Marketing Consultant
Published Apr 27, 2023
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As a digital marketing specialist, it's my job to stay updated with the latest trends and platforms that can help businesses grow. One of the most powerful tools that many businesses are yet to leverage fully is LinkedIn Articles. In this comprehensive guide, I will outline the benefits of using LinkedIn Articles and why it is essential for your business.
LinkedIn has more than 900 million users, and it is 277% more effective at generating leads than Facebook and Twitter. For B2B marketers, 80% of their social media leads come from LinkedIn. Despite its popularity, only three million users create and share original content on a weekly basis. This presents a golden opportunity for businesses to take advantage of LinkedIn's powerful feature, LinkedIn Articles.
LinkedIn Articles allow users to publish long-form content (up to 100,000 characters) as opposed to the regular posts that have a 700-character limit.
9 Reasons Why Your Business Should Be Using LinkedIn Articles:
Recommended by LinkedIn
There are a few downsides to using LinkedIn Articles, one being that it's still relatively unknown to many LinkedIn followers. To address this, create a post announcing your article to draw attention to it.
To publish an Article on LinkedIn, follow these steps:
LinkedIn Articles is a powerful tool that businesses should leverage to increase visibility, establish thought leadership, and reach a larger audience. Start utilizing LinkedIn Articles today to experience its benefits and grow your business.
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Charanjit Singh Cheema
Technical Lead | Expert in Linux Systems, Ansible, Terraform Automation, and Cloud Solutions | Proven Leadership in Global IT Projects
2mo
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Mikhail Tuknov I agree with you I owned my blog website: https://www.cjcheema.com where I post articles on Cloud and Opensource topics. But this blog is not getting much hits compare to those articles which I have started publishing on LinkedIn Article. No doubt on LinkedIn I am getting good response and hits but still I am balancing the articles publishing on both platforms for my visibility from both sides. Thanks for writing this informative article.
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Ahmed Moeez
Blog Writer | SEO Expert & Leadership | Digital Marketing Specialist with over 5 Years of Experience | Content Creator & Manager
11mo
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hey Mikhail Tuknov, thanks for your advice, if I had found this article before 5-6 months, I would saved lots of money to spend on hosting, saved my energy to write a lots of content on my new website, and most importantly my time.I started publishing content before 5 months ago on my new site, but none of them are ranking well, compared to my recent articles on LinkedIn. the great things is My newly published articles on LinkedIn now started to ranking the first page and get a few hundred clicks. Now I've stopped to working on my site and started to publishing on Linkedin because my articles now rank well even I don't publish much heavy content than I had to publish on my site.Honestly, it's a great place to generate more leads and passive income. Thank you so much for your efforts!
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