In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo.
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Haute Couture vs Couture : What’s the Difference?Saint Laurent Paris: The History Behind The BrandHow to Spot a Fake YSL BagA journey through elegance: Exploring the history of French haute coutureBorn to French parents in Ukraine, Adolphe Jean Marie Mouron, who adopted the pseudonym Cassandre, was one of the world’s greatest graphic designers during the interwar period. He was appreciated for his synthetic, geometrical style and was sought after by major names, such as Christian Dior.
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Kering | French Luxury GroupFor Yves Saint Laurent, he created a monogram of three simple intertwined initials, which was elegant and modern just like the young man.
