MarketMakeris a comparison tool that shows detailed data of your market’s average nightly rates for the coming year for both booked and un-booked properties. By viewing your market’s nightly rate averages, you can make more competitive decisions around your listing’s rate per night.
The data is taken from your competitive set, which consists of properties that are deemed to be similar to your own, based on factors such as the number of bedroom and bathrooms. Your market is the location most often searched by guests to find and book your property. Because of how the market is calculated, a market may be different than the neighborhood where your property is located.
In your Vrbo dashboard, select MarketMaker in the navigation menu to view opportunities within your market.
To understand the available data, refer to this table:
| Data | Description |
| Available opportunities | If you have Market Rates Opportunities in the collapsed view, you can see a link to view available opportunities. When you click on the Available opportunities link, it opens a list of available pricing opportunities for you to consider to stay aligned with your revenue strategy. If you open Market Rates Opportunities in the expanded view, you can see pricing opportunities as an icon. |
| Avg. rate of booked properties | This is the market’s average nightly rate that guests paid to book the properties. We understand that the rate displayed may not be the rate that the guest ends up paying, so this gives a more accurate view of what guests are paying per night in your market. The average rate paid is calculated by taking the average revenue of all booked units within your market. |
| Avg. rate of non-booked properties | This is the average rate for properties that aren’t currently booked for the corresponding stay date. It’s calculated by taking the average nightly rate of all available properties on that date. This gives you more insight to stay competitive and advertise rates most appealing to guests. |
| Forecasted Occupancy | This is the percentage of properties in your market that are forecasted to be booked for a given day. We use historical data, seasonality, and current market trends to forecast bookings for the next 365 days in your market |
| Median revenue | Median revenue is calculated by finding each property in your competitive set's total rental amount for the defined time period and then taking the median for the group. This metric helps to give you an index of how you're doing compared with your competitors over the defined time period. Note: Median revenue can only be seen in the collapsed view of Market Rates Opportunities. |
| Number of searches for your area | We track the number of guest searches relevant to your property to give you an idea of when guests are looking to book in your area. We also display the number of searches from last year to give perspective on how your market is doing year over year. Searches are a strong indicator of future demand, giving you a powerful tool to better predict peak stay periods. |
| Occupancy | This shows the percentage of booked inventory per stay date. The data is pulled from bookings processed through our network of sites for that stay date. If your property is available while the occupancy percentage is high, you can make more informed decisions about your nightly rate strategy. |
| Revenue | Revenue represents the total rental amount (excluding taxes, guest service fees, and your fees) for all upcoming bookings within the defined time period. Bookings that cross the defined time period have the revenue split based on the per night rental amount. Note:Revenue can only be seen while in the collapsed view ofMarket Rates Opportunities. |
| Your rate | This is your current advertised nightly rate by calendar date.By reviewing where your rates lie within the market average, you can stay competitive season-to-season. |
