About the Nordics | The Nordics (2024)

What is...

Most of the world doesn’t distinguish between the Nordic countries, they see a group of countries characterized and inspired by common ideas and values like openness, trust, and new ways of thinking, sustainability, and the equal value of all people. Our aim is to create a unified brand for The Nordics, a brand that shares its relevance with the world. Showing how Nordic thinking has inspired many, showing how Nordic values can work across borders, cultures and generations.

The Nordics in the world

With The Nordics we want to turn the challenge and re-think the usual concepts of place branding. So we turned it all up-side down. Instead of showing The Nordics to the world – we will show The Nordics in the world.

We’re searching the globe to find Traces of North with the aim to share them, using them as a way to tell our common story, and sharing Nordic ideas that will start conversations with the rest of the world.

Starting new conversations

When we collaborate on mutual branding of The Nordics, It’s about inviting. Inspiring. And starting new conversations with each other, as well as the world.

To help others taking part, we have developed a digital brand toolbox that aims to help you get the Nordic vibe across all of your projects. Use the toolbox to create your material, everything from print to social media templates are available, or you can simply collect films, images or even slides for your next presentation.

About the Nordics | The Nordics (2024)

FAQs

What are the Nordics known for? ›

The Nordic countries cluster near the top in numerous metrics of national performance, including education, economic competitiveness, civil liberties, quality of life and human development. Each country has its own economic and social model, sometimes with large differences from its neighbours.

What are the Nordics explained? ›

What does Nordic mean? The term Nordic originates from the word "norden" meaning "north" in Swedish, Norwegian and Danish. It refers to the northern region of Europe around the Baltic Sea.

Why are the Nordics so happy? ›

A piece by Jessica Yu for the Business Review at Berkeley suggests some reasons why the Nordics are happy. Social cohesion and a high level of trust lead the way, followed by the high quality of public services and low levels of income inequality.

What is the Nordic culture? ›

The Nordic countries are famous for their folk culture, including expressions such as music and dance, crafts, farming, folk architecture, costumes, fairytales, folklore and festivals. The Nordic countries were forerunners in creation of open-air museums to commemorate the rural cultural expressions.

Which is the richest Nordic country? ›

Surprisingly, Norway, the richest country, seems to be the technologically least advanced of the Nordics, ranking closer to Albania than to its neighbours. This is because of the high dependency of Norway's (and Albania's) real GDP on natural resource extraction.

What is the quality of life in the Nordic countries? ›

The performance of the Nordic countries for quality of life is less stellar, ranging from 8th out of 64 destinations for Finland to 29th for Sweden. Once again, the four countries have quite a few things in common. They do well with regard to digital life, health and well-being, and safety and security.

Why are Nordic people so healthy? ›

People in the Nordic countries like to hike and do sports with their friends, making it easier to stay consistent. The habits and culture that people are surrounded by in Scandinavia encourage a healthy lifestyle, such as Nordics' love for nature and physical activity.

Why are Nordic people tall? ›

Part of the variation between northern European countries can then be explained by the extent to which the steppe nomad genes are mixed with those of the Anatolian and other migrant groups who have come to Europe, meaning the peoples on the northern periphery of Europe -- Scandinavia, the Baltic and The Netherlands -- ...

What is the Nordic way of life? ›

The Scandinavian lifestyle is characterized by simplicity, functionality, and a strong connection with nature. From their design aesthetics to their cultural philosophies, the Nordic countries prioritize balance and contentment in all aspects of life.

What is Nordic attitude? ›

Nordic countries are known for their matter-of-fact desire to “not waste words, [and] say how it is.” Compromise solutions based on complete honesty are considered to be important values in doing business here.

What are the characteristics of a Nordic person? ›

The supposed physical traits of the Nordics included light eyes, light skin, tall stature, and dolichocephalic skull; their psychological traits were deemed to be truthfulness, equitability, a competitive spirit, naivete, reservedness, and individualism.

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