Adobe Target Reviews, Pricing, Pros & Cons 2024 (2024)

Test any container on page

Provide out of the box options

Work with analytics to get data quicker

Implement A/B tests using a visual composer that integrates directly into our UX

Integrates directly into Adobe Analytics providing robust, customer reports

Powerful segmentation to target tests directly to specific users based on a multitude of personas and factors.

Robust targeting - Not just within the targeting/audience capabilities, but even using the profile script functions for more complex tests or when desired targeting is not "out-of-the-box."

Integrates extremely well with Adobe Analytics, which is to be expected - Being while both were not initially developed by Adobe, they now own each and has made drastic strides over the last few years to improve that integration through Analytics for Target (A4T).

Form-based editor has a bit of a learning curve, but very intuitive once you become familiar with it.

This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.

It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.

This application has worked for us as an effective tool to manage any marketing action.

It is very easy to configure user settings and perform A/B tests on your domains.

In addition, [we] can access information about the performance of our website thanks to the fact that it integrates an extension with Adobe Analytics.

It lets you pause a test if you want.

You can track pageviews.

It's possible to track clicks on an element.

It is the best tool I know to optimize the smooth running of a website, with the highest guarantee.

Its interface is distinguished by its ease of use and by providing highly accurate real-time data reports.

It has an excellent integration with Adobe Analytics, is a very flexible tool, and the performance of its operation is very good.

Onsite A/B testing!

Fully integrated Adobe Cloud allows us to use cloud data (analytics, audience, etc.) in our testing.

Easy to set up the user interface and run A/B tests on your website.

It provides seamless integration with Adobe Analytics that helps understand the impact on website performance.

Website personalization to update the website features based on insights on user behavior.

Makes it very easy to modify your webpages dynamically for short-term campaigns and testing.

Allows you to display certain content to certain audiences or types of users.

Provides integration with Adobe Analytics for reporting purposes (also has AEM integrations we haven't explored yet).

The interface is pretty easy to use.

Because the software is established there is lots of online help available and most of the bugs have been worked out

Adobe has a vast supply of resources if your pockets are deep enough.

The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

Creating audiences that align and integrate with Analytics.

Easy tool to modify design within Target for custom experiences.

Great analyzing tool to measure test effect on conversion rate and other metrics.

The flexibility of the solution

The power of all our Analytics data to support decisions in T&T

Ease of deployment via DTM

The level of product support

Rules for targeting

Reporting

Analytics

Multivariate testing and reporting.

Integration with SiteCatalyst/Omniture.

The Adobe support (paid contract) is very good. Our contact is very responsive and incredibly knowledgable. He always works hard to make himself accessible, despite having many other clients.

You can easily do anything you need with javascript knowledge including testing payment flows and other sensitive data.

Advanced segmentation and targeting by leveraging the integrations with the rest of Adobe's Digital Marketing Suite - e.g. AudienceManager and Adobe Analytics - as well as by leveraging the built-in automated decisioning and targeting.

The campaign configuration process within the UI is very intuitive making it relatively easy to set up basic campaigns.

The reporting UI makes it easy to interpret results, examine segments, and push winners.

Quickly loads the URL of the site you are A/B testing

Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.

Allows you to quickly create mock-ups of the A/B examples to test.

A/B testing

Rules-based targeting

Recommendations and cross-selling

Search-driven merchandising

Automated behavioral targeting and Multivariate testing

Quickly manipulate HTML, CSS, and JS. That is really all we used it for, but it was super nice to update things on the fly without requiring code deploys.

The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.

Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.

We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.

It is simple to use and gets the job done fast

You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.

Unobtrusive Injection of Javascript code

Simple to use

Unobtrusive modification of HTML content

The product is extremely simple and easy to use. The interface is very intuitive and the learning curve is miniscule if one possesses the knowledge of the proper web technologies.

It is a robust piece of software with the ability to interface with other Adobe/Omniture products via plugins. In our organization, this cross-functionality saves a lot of time and resources. The terminology is also the same across all Adobe/Omniture products to make for an easy transition.

The tool also provides one with the ability to execute multiple tests simultaneously and to segment traffic to particular tests. The software is extremely scalable.

Great A/B & Multivariate testing capabilities and features

Great support team and representatives. They came on site for an in depth training that was very valuable for our team.

New drag and drop interface for setting up tests is great for less experienced members of the team.

Our consultant we had was one of the best consultants I've ever worked with.

Very strong analytics engine in it. Easy segmentation to make some very specific design decisions.

Simple multivariate campaign setup.