Airbnb Occupancy Rate: Highs, Lows, & Calculating Your Own (2024)

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March 11, 2024

ARTICLE SUMMARY

Occupancy rates are key performance metric for short-term rentals. Understand its importance, learn how to calculate it, and see which markets are thriving or barely surviving based on their occupancy rate.

Airbnb Host Tips

Airbnb Occupancy Rate: Highs, Lows, & Calculating Your Own (2024)

FAQs

What is a realistic occupancy rate for Airbnb? ›

As noted above, average Airbnb occupancy rate data will be of limited value to a professional hotelier, but the typical Airbnb occupancy rate is generally around 55%-60%.

How does Airbnb calculate occupancy? ›

The Airbnb occupancy rate is calculated by dividing booked nights by available nights and is one of the crucial factors for the success of a vacation rental business. A good occupancy is usually above 65%, but high occupancy rate is not always the best option.

How to improve Airbnb occupancy rate? ›

Top strategies to increase your Airbnb occupancy rate
  1. Set competitive pricing. ...
  2. Improve your listing quality with compelling descriptions and high-quality photos. ...
  3. Enhance guest communication. ...
  4. Utilise social media and promotional tactics. ...
  5. Leverage guest reviews.
May 6, 2024

How do I get 90% occupancy on Airbnb? ›

10 Tips to Increase Your Airbnb Occupancy Rate for Maximum Return
  1. Choose a Top Location for a Short-Term Rental. ...
  2. Set Your Pricing According to Season. ...
  3. Become an Airbnb Superhost. ...
  4. Make Your Amenities Stand Out. ...
  5. Focus on Positive Reviews. ...
  6. Be an Active Host. ...
  7. Keep in Touch with Previous Guests.
Jul 18, 2019

What is the average Airbnb host rating? ›

And so we know that the average rating for homes in the US on Airbnb was 4.74 stars in 2022. And it was pretty much identical in 2021 and 2019, according to a market research firm called AirDNA. But if hosts receive an overall rating of one to three stars, they're essentially in trouble.

What is a good booking rate on Airbnb? ›

What is a good Airbnb booking rate? The average Airbnb occupancy rate varies for different regions. Several variable factors also come into play to decide the average booking rate. Based on hosts' responses on the Airbnb community and other forums, anywhere between 2% and 2.5% is a good booking rate for your property.

What is the maximum occupancy for Airbnb? ›

What you need to know about Airbnb maximum guest limits. While Airbnb did have a blanket limit on the number of guests a property could have (set at 16), that's no longer the case: You can set your own maximum occupancy limits based on the property, its amenities, and your services.

How to calculate occupancy rate? ›

Occupancy rate is the percentage of occupied rooms in your property at a given time. It is one of the most high-level indicators of success and is calculated by dividing the total number of rooms occupied, by the total number of rooms available, times 100, creating a percentage such as 75% occupancy.

How to boost rentals on Airbnb? ›

Fill your place faster
  1. Let your listing description sparkle with high-quality photos.
  2. Show you've got what guests want.
  3. Maximize your time with hosting tools and by troubleshooting.
  4. Make booking easier with Instant Book, pre-approvals, or special offers.
  5. Use guest reviews to improve your listing.
  6. Get tips for the off-season.

What adds the most value to an Airbnb? ›

Market the other value add-ons of your property

Access to professional contacts: Another valuable add-on to investors is providing access to a network of professionals. They may include property managers, cleaners, and maintenance pros who keep the property shipshape.

How to attract more guests on Airbnb? ›

Crafting a guest-first Airbnb marketing strategy
  1. Marketing your properties toward specific audiences and demographics.
  2. Offering discounts during off-season.
  3. Reducing barriers to booking by optimizing your pricing and rules.
  4. Being responsive and providing guests with all the information they need before they ask.
Aug 8, 2023

How do you increase occupancy rate? ›

6 Tips for Maximizing Occupancy
  1. Target the right market. This is pretty obvious advice but finding your market and targeting it is the most essential step for making bookings. ...
  2. Offer something special. ...
  3. Promote your location. ...
  4. Take advantage of local events. ...
  5. Collaborate with locals. ...
  6. Be inclusive.

What is a typical Airbnb occupancy rate? ›

A good Airbnb occupancy rate should be above 50%. Otherwise, it means that your short-term rental is staying vacant for more than half the time for which it is being listed for booking. An occupancy rate below 50% is a sign of excessive ADR or insufficient Airbnb marketing efforts.

Which city has the highest Airbnb occupancy rate? ›

Average Airbnb Occupancy Rates by City: Top 10 Highest Occupancy Rates
  • Maui, Hawaii: 72.4%
  • Maine DownEast/Acadia Coastal: 67.7%
  • Big Island, Hawaii: 67.1%
  • New York City: 65.5%
  • Denver: 65.3%
  • Anaheim, California: 65.2%
  • Boulder, Colorado: 64.3%
  • Outer Banks, North Carolina: 64.3%

How much does Airbnb take from hosts? ›

How much does Airbnb charge hosts? Airbnb charges hosts a service fee for each booking. What percentage Airbnb takes can vary, but it's typically around 3% for most hosts. However, Airbnb's commission can go up to 14% or more for hosts who have a Super Strict cancellation policy.

What is the average take rate for Airbnb? ›

What percentage Airbnb takes can vary, but it's typically around 3% for most hosts. However, Airbnb's commission can go up to 14% or more for hosts who have a Super Strict cancellation policy.

What do guests rate on Airbnb? ›

What's included in an Airbnb review? Reviews on Airbnb consist of a star rating and a written review (up to 1,000 words)—both are optional for guests and hosts to leave. After checking out, guests are asked to rate their stay (up to 5 stars) for: Overall experience.

What is the average occupancy rate for a holiday let? ›

The average occupancy rates for holiday lets in the UK is currently at 32%. Here are the average holiday let occupancy rates of some of the areas of the UK in 2022: Northumberland achieved an occupancy rate of 35%

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