Alphabet (GOOGL) Competitors and Alternatives 2024 (2024)

GOOGL vs. SAP, INFY, SHOP, PLTR, CRWD, TTD, NTES, TEAM, TWTR, and EA

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include SAP (SAP), Infosys (INFY), Shopify (SHOP), Palantir Technologies (PLTR), CrowdStrike (CRWD), Trade Desk (TTD), NetEase (NTES), Atlassian (TEAM), Twitter (TWTR), and Electronic Arts (EA).

Alphabet vs.

Alphabet (NASDAQ:GOOGL) and SAP (NYSE:SAP) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, community ranking, valuation, institutional ownership, media sentiment, profitability and dividends.

Alphabet has a net margin of 26.70% compared to SAP's net margin of 7.74%. Alphabet's return on equity of 30.49% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet26.70% 30.49% 21.63%
SAP 7.74%10.98%6.75%

Alphabet received 1939 more outperform votes than SAP when rated by MarketBeat users. Likewise, 84.52% of users gave Alphabet an outperform vote while only 65.97% of users gave SAP an outperform vote.

CompanyUnderperformOutperform
AlphabetOutperform Votes

2697

84.52%

Underperform Votes

494

15.48%

SAPOutperform Votes

758

65.97%

Underperform Votes

391

34.03%

Alphabet has a beta of 1.04, meaning that its share price is 4% more volatile than the S&P 500. Comparatively, SAP has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500.

Alphabet pays an annual dividend of $0.80 per share and has a dividend yield of 0.5%. SAP pays an annual dividend of $1.73 per share and has a dividend yield of 0.8%. Alphabet pays out 12.3% of its earnings in the form of a dividend. SAP pays out 37.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

40.0% of Alphabet shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 7.4% of SAP shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than SAP. Alphabet is trading at a lower price-to-earnings ratio than SAP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$307.39B6.31$73.80B$6.5224.15
SAP$33.77BN/A$6.64B$4.6148.01

Alphabet currently has a consensus target price of $201.76, indicating a potential upside of 28.13%. SAP has a consensus target price of $232.00, indicating a potential upside of 4.83%. Given Alphabet's higher possible upside, equities research analysts clearly believe Alphabet is more favorable than SAP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet

0 Sell rating(s)

8 Hold rating(s)

28 Buy rating(s)

1 Strong Buy rating(s)

2.81
SAP

0 Sell rating(s)

1 Hold rating(s)

8 Buy rating(s)

0 Strong Buy rating(s)

2.89

In the previous week, Alphabet had 100 more articles in the media than SAP. MarketBeat recorded 108 mentions for Alphabet and 8 mentions for SAP. SAP's average media sentiment score of 0.38 beat Alphabet's score of 0.04 indicating that SAP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet

29 Very Positive mention(s)

6 Positive mention(s)

31 Neutral mention(s)

34 Negative mention(s)

0 Very Negative mention(s)

Neutral
SAP

2 Very Positive mention(s)

0 Positive mention(s)

4 Neutral mention(s)

0 Negative mention(s)

1 Very Negative mention(s)

Neutral

Summary

Alphabet beats SAP on 15 of the 20 factors compared between the two stocks.

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Alphabet (GOOGL) Competitors and Alternatives 2024 (3)

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

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GOOGL vs. The Competition

Export to Excel

MetricAlphabetComputer & Data IndustryComputer SectorNASDAQ Exchange
Market Cap$1.94T$71.45B$22.39B$8.33B
Dividend Yield0.53%0.59%2.75%4.12%
P/E Ratio24.1560.26277.9418.48
Price / Sales6.31321.26580.1091.68
Price / Cash21.9226.6731.0331.53
Price / Book6.913.966.864.56
Net Income$73.80B$2.50B$657.94M$224.33M
7 Day Performance4.33%3.99%2.57%4.53%
1 Month Performance-1.81%4.24%2.42%7.74%
1 Year Performance14.02%10.85%20.57%8.90%

Alphabet Competitors List

Export to Excel

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SAPSAP2.5839 of 5 stars2.58 / 5 stars$213.98
flat
$232.00
+8.4%
+63.0%$252.41B$32.54B46.42107,602
INFYInfosys2.4748 of 5 stars2.47 / 5 stars$22.92
+1.3%
$19.27
-15.9%
+28.9%$94.93B$18.56B30.16317,240Analyst Upgrade
Short Interest ↓
SHOPShopify3.4827 of 5 stars3.48 / 5 stars$68.16
+0.0%
$77.11
+13.1%
+15.7%$87.84B$7.06B-400.948,300Analyst Forecast
PLTRPalantir Technologies2.4272 of 5 stars2.43 / 5 stars$34.75
+0.4%
$26.79
-22.9%
+128.1%$77.38B$2.48B289.613,735Analyst Forecast
Insider Selling
CRWDCrowdStrike4.8668 of 5 stars4.87 / 5 stars$247.74
+0.5%
$327.16
+32.1%
+53.8%$60.29B$3.52B467.447,925
TTDTrade Desk2.9097 of 5 stars2.91 / 5 stars$99.71
+0.4%
$108.85
+9.2%
+24.3%$49.31B$1.95B249.283,115Analyst Forecast
News Coverage
NTESNetEase4.7708 of 5 stars4.77 / 5 stars$76.42
-1.5%
$112.67
+47.4%
-23.5%$49.07B$14.57B11.8529,128
TEAMAtlassian4.7056 of 5 stars4.71 / 5 stars$162.25
-0.3%
$217.69
+34.2%
-21.6%$41.95B$4.36B-257.5412,157Insider Selling
TWTRTwitter0.0174 of 5 stars0.02 / 5 stars$53.70
flat
N/AN/A$41.09B$5.08B-268.507,500Analyst Forecast
EAElectronic Arts4.479 of 5 stars4.48 / 5 stars$143.80
-0.3%
$161.28
+12.2%
+19.8%$37.99B$7.56B30.7313,700Short Interest ↑

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Alphabet (GOOGL) Competitors and Alternatives 2024 (2024)

FAQs

Alphabet (GOOGL) Competitors and Alternatives 2024? ›

5 search engines also battling for Google's business. Microsoft's Bing is Google's largest search competitor, with about 3.4% of the worldwide search market (and growing).

Who is the Alphabet's biggest competitor? ›

Competitor comparison
  • Amazon.com Inc Headquarters. 1,521,000. $574.8B.
  • Apple Inc Headquarters. 161,000. $383.3B.
  • Microsoft Corp Headquarters. 228,000. $245.1B.
  • Meta Platforms Inc Headquarters. 70,799. $134.9B.

Who is Google's biggest competitor? ›

Top 7 google.com Alternatives & Competitors
  • apple.com. Country Rank:United States. 100. ...
  • microsoft.com. Country Rank:United States. 100. ...
  • twitter.com. Country Rank:United States. ...
  • linkedin.com. Country Rank:United States. ...
  • wikihow.com. 386. ...
  • amazon.com. Country Rank:United States. ...
  • instagram.com. Country Rank:United States.

Who is Google's competitive rivalry? ›

5 search engines also battling for Google's business. Microsoft's Bing is Google's largest search competitor, with about 3.4% of the worldwide search market (and growing).

Who is Alphabet's competition? ›

competitors are Netflix, Facebook, Amazon, Microsoft, and Yahoo. share. Google is predominately used as the premier search engine, and Gmail has over 1.5 billion active monthly users. As the internet grows, Alphabet is positioned to grow with it.

Is Alphabet bigger than Microsoft? ›

Microsoft's market cap topped $3 trillion this year, while Alphabet's is just above $2 trillion. Either of these companies' stocks would likely prove to be assets if held over many years.

What company is better than Google? ›

Its news-heavy page isn't the sleekest search engine interface, but Yahoo! is still one of the more popular alternatives to Google, with just over 1.16% of the worldwide market share. Yahoo! is powered by Microsoft Bing, so search results are similar. Its search results page has a minimalist, text-heavy interface.

Who is Google's indirect competitor? ›

Key Takeaways

Google faces indirect competition for Internet dominance from search engines within Amazon and Meta, especially as people bypass Google altogether and use these sites for their searches.

What does Google do better than its competitors? ›

The more that Google learns about its users through their searches, the better its targeting ability becomes. These are both huge advantages that appear difficult for any competitor to overcome. As of June 2021, Google's market share in Internet search stands at 92.5%.

What is Google's rival search engine? ›

Qwant is a French company. Its searches are powered by Bing, and it delivers results as a list of websites to click on, as Google does. There are three different interfaces to choose from:Search, Qwant Junior, and Maps. Qwant also offers an AI-powered summary for people who create and log into a Qwant account.

Why does Google have no competitors? ›

The first is that Google, with over 85% market share in the US and over 90% market share globally, operates at a scale that is qualitatively different from any of its competitors. Google's ability to collect data on what users are searching for and get feedback on which results users find useful is unparalleled.

Who is Alphabet Inc biggest competitor? ›

Alphabet's competitors and similar companies include IBM, Microsoft, Meta and Apple. Alphabet is a holding company for Google and several Google entities.

What is the mother company of Google? ›

Alphabet is the world's second-largest technology company by revenue, after Apple, and one of the world's most valuable companies. It was created through a restructuring of Google on October 2, 2015, and became the parent holding company of Google and several former Google subsidiaries.

What is the new name for Google? ›

The market now knows Google's parent company as Alphabet. But many people aren't aware of how the corporation ushered in this change. Keep reading to find out the reasons why the company's management decided to make the switch from Google to Alphabet.

Is Alphabet Inc the biggest company in the world? ›

Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. Alphabet is the world's second-largest technology company by revenue, after Apple, and one of the world's most valuable companies.

Who competes against Google? ›

Competitors and Alternatives to Google
  • Adobe.
  • IBM.
  • Oracle.
  • Kissmetrics.
  • Mixpanel.
  • CleverTap.
  • Glassbox.
  • Amplitude.

Who is Google ads biggest competitor? ›

The top three of Google Ads's competitors in the Advertising category are AdRoll with 12.72%, Outbrain with 10.53%, Criteo with 10.00% market share.
  • Google Ads vs AdRoll.
  • Google Ads vs Outbrain.
  • Google Ads vs Criteo.
  • Google Ads vs Vidyard.
  • Google Ads vs NetSuite.
  • Google Ads vs Asana.
  • Google Ads vs Smartsheet.

Who are the biggest investors in Alphabet? ›

Who are the main investors of Alphabet? Alphabet's main investors are its co-founders Larry Page and Sergey Brin, and a handful of other insiders among the directors and senior managers. Major institutional investors such as the Vanguard Group, BlackRock, and State Street are the company's main institutional investors.

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