Amazon B2B: EVERYTHING You Need To Know About Amazon Business [GUIDE] | Source Approach (2024)

Selling B2B on Amazon through Amazon Business allows Businesses with an Amazon Business Account to sell and purchase products, both one-off and in bulk with various discounts on Amazons’ marketplace.

There are 2 programs involved in Amazon B2B for Amazon Business.

First, there is a program forsellerscalled theAmazon Business Sellers Program.

Next, there is a program for buyers called theAmazon Business Buyers Program.

So, what does a business account for Amazon mean for you?

When I’m working with Amazon Consulting clients, I break it down like this:

Amazon Business Sellers Program

Businesses can sell on Amazon in 2 ways. The fees for both are the same at this point in time.

Existing Seller Central Sellers can addAmazon Business Account Features through theirSeller Central Account.

Amazon B2B Seller Requirements:

• Sellers you need to be on the “Professional Seller” plan to use a Business Account for Amazon.
• Eligibility is based on Seller Account metrics, such as Seller Feedback and past Sales Performance.
• Your existing access to all previous programs will remain the same (Amazon FBA, FBA Small and Light, Sponsored Products, Amazon Home Services, Amazon Payments, etc.)
• Amazon B2B still requires you to drive external traffic to Amazon product listings as per Amazon A10 algorithm.
• NOTE:If Amazon B2B doesn’t show up in your main navigation after registering, you will want to contact Amazon Seller Support.

New Amazon Sellers Such as:Retailers Serving B2B, Manufacturers, Suppliers, Wholesalers, Distributors, etc. need to register for Amazon Seller Central as a “Professional Seller” as well.

Example Amazon Business Listing:

Here’s how to tell if a product listing has a business price:

1. Be logged into Amazon Business
2. Click on the Product Listing Detail Page
3. Note the “Business Price” in the example Amazon business listing image above.

Amazon Business Buyers Program

The Amazon Business Buyer Program is for buyers with an Amazon Business Account who want to purchase items for their business on the Amazon Marketplace.

Any business, organization, government or non-profit organization can sign up to buy via Amazon Business with a Business Account for Amazon.

Amazon Business has a robust purchasing system for buyers that allows companies to:

• Control number of users
• Have Purchase Approval Workflows
• Achieve Spend Visibility

That being said, what types of businesses is Amazon B2B best suited for?