Put simply, appointment setting is going through your list of leads, whether new or old, and setting up a sales call schedule with them. Appointment setters basically connect your marketing pipeline to your sales pipeline.
Selling isn’t an easy task, and ideally shouldn’t be done on the fly or when your lead is in a hurry. This is why appointment setting is very important for a business. Appointment setters can introduce your company to prospects and stir their interest, and create a path for your sales team to close a deal.
While you can choose to have generalists in your sales team and have them do both appointment setting and sales presentations, hiring an appointment scheduling specialist is much more cost-efficient. Appointment setting, after all, can consume a great deal of time.
Hiring specialists can free up your senior sales reps to fill up their calendars with actual conversions. The junior appointment setters can concentrate on qualifying leads more and opening doors for the rest of your team.
There are many different ways you can engage appointment setting services, including hiring an office employee, subscribing to appointment setting companies, or hiring a virtual assistant (VA).
The benefits of hiring an appointment setting virtual assistant are clear. But how can a business hire one? It can be draining to dive into the internet to choose qualified candidates for the role, not to mention time-consuming. Partnering with a trusted virtual assistant company like 20four7VA, with good reviews and a long history of operation can make your life easier.
Whether full time or part-time, 20four7VA can look for VAs that fit your needs, and give you a shortlist of already vetted candidates. All you need to do after getting this list is interview the candidates and pick one, and 20four7VA can even help you onboard and monitor your new VA.
You can schedule a free no-obligation consultation call with 20four7VA to help you identify your needs in an appointment setting VA.
