AsthaTrade makes equity intraday brokerage free for stock market traders and investors (2024)

AsthaTrade, a SEBI-registered brokerage firm with 1.5 lakh clients, has announced free equity intraday trading for new Demat account holders. This sets them apart from other brokers who only offer free brokerage for delivery trades. The company has also launched ‘9:15 Mania’ offering benefits such as a Rs 5,000 brokerage reversal on options trading and a free options strategy builder.

CEO of AsthaTrade Shauryam Gupta says, “The purpose of making equity intraday free is to help traders start their investing and trading journey without the burden of paying huge brokerage fees.”

Spotlight Wire

Mr. Shauryam Gupta, CEO of AsthaTrade

The notion that stock markets are only for seasoned investors and seasoned traders has faded away. In the past, regular people mainly invested for tax purposes and to secure returns. However, now, millennials and young people entering the workforce are eager to invest in the stock market. Thanks to advancements in technology and access to information, anyone can now easily open a trading account, invest, and trade from anywhere. Residents of smaller cities are also opening demat accounts, participating in IPOs, and engaging in share trading.

AsthaTrade is one of the few brokers in India that is profitable and delivering consistent YOY growth for the last 10 years. Gupta says, “Our target for the next financial year is to increase our client base to 5 lakh.”

AsthaTrade is on an upward trajectory, and with India poised to embark on the next phase of their growth path, Gupta feels the time is right to push on the marketing efforts in the broking industry.
“The next phase of growth in the stock broking industry will be led by technology innovation and digital transformation. AsthaTrade, with its in-house marketing and tech team, is pushing the boundaries in these two areas.”
He further comments, “With this vision, AsthaTrade has launched options strategy builder for free for its users, which costs around Rs 5500 otherwise in the market.”

AsthaTrade has used cutting-edge technology to bring many features to its users. Its app is powered by all the latest stock market functionalities. It makes trading easy for the traders on their platform and helps to make them take informed investing and trading decisions.

Gupta added, “Investing is slowly getting mainstream among the Indian population, and it will drive the next phase of India’s growth journey.” On September 6, 2022, the total number of Demat accounts in India crossed the 10 crore mark for the first time. This further strengthens Gupta’s vision.

“We want to equip Indian investors and traders with all the necessary tools to drive and participate in India’s economic growth,” Gupta further added.

AsthaTrade offers an online app ‘Flow’ for investors to invest in shares and options. On the equity trading side, AsthaTrade offers one of the lowest interest rates of 3.99% on the Margin Trading Facility. Investors can apply for IPOs hassle-free, trade via TV Terminal, use Options Chain, Greeks, and PayOff Graphs to make smarter trades. Recently, AsthaTrade launched the Options Strategy Builder feature available to its clients free of cost. The tool is ideal for new traders honing their options trading skills with readymade strategies.
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