Over the past few decades, technology users have become accustomed to their phones and computers wirelessly connecting to the internet. More recently, a new type of technology has grown in popularity: smart devices.
Smart devices usually refer to consumer electronics that can be controlled over the internet, providing greater convenience by allowing users to control them from afar, set up automations, and receive information from these devices. Washing machines, light bulbs, thermostats, and security cameras are all examples of common consumer electronics that can now be purchased with internet-connected features.
In 2022, there were 57.55 million users of smart home products in the U.S.
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Seventy-seven percent of smart home device owners report the devices improving their quality of life.
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On average, U.S. households own 21 connected devices, covering 13 device categories.
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Smart home devices can face thousands of cyber attacks per week.
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In 2023, 62% of smart home device users expressed concern over device security.
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General smart devices statistics
In 2022 there were an estimated 57.55 million users of smart home products in the U.S.7 It's estimated that by 2025, over 57% of U.S. households will have at least one smart home device.
While increased security is a major reason consumers are interested in smart devices, there is also concern about the security of the devices themselves.As of 2021, consumers perceived smart lights and sprinkler controllers as the most secure smart devices while smart speakers, such as Google Assistant (now Google Gemini), were among the devices perceived as most vulnerable.
In 2023, 62% of smart home device users said they were concerned about the security of their devices, 10 percentage points higher than in 2022.
A third of smart home device consumers reported being the victim of a data breach or being scammed in the previous 12 months. The more devices a household had, the more likely they were to fall victim to a data breach. Among households that had 1 to 15 devices, 11% reported at least two data breaches in the previous 12 months while this was the case for 16% of those having 16 to 30 devices and 29% of those having 30 or more.
One study showed that homes with connected devices can be the targets of thousands of malicious attacks by hackers each week.
Despite their concerns, 77% of people who own smart home devices say the technology has positively impacted their quality of life. However, 41% said they disliked the device management required, such as troubleshooting, updating, and dealing with security requirements.
Smart home devices by household
As of 2023, U.S. households had, on average, 21 connected devices, covering 13 device categories. This was one fewer device and device category than in 2022 and four fewer devices than in 2021, at the height of the COVID-19 pandemic.
The top reasons consumers gave for reducing their household’s connected devices were cost, outdated technology, and that a new device could replace the combined functionality of multiple others.
What are the most common types of smart devices in the home
While growing in popularity, smart home devices are far from ubiquitous. Any given category of smart home device can only boast adoption in less than a third of U.S. households.Smart TVs, speakers, and streaming devices (such as Apple TV) are the most commonly found smart home devices in U.S. households.
In 2022, 76% of smart home device owners reported owning a smart TV and at least 20% reported owning smart speakers, streaming devices, or smart lighting.In 2021, 80% of smart home device consumers cited increased home security as a primary benefit of these devices.
How many Americans own a smartphone?
Smart home devices still have a long way to go before reaching adoption rates on par with personal computers and smartphones. While smart home devices try to crack an adoption rate above 30% of households,smartphones can be found in most pockets across the U.S.
As of 2023, an estimated 92% of Americans owned smartphones, up 6 percentage points since 2022 and up 37 points since 2014, and in Q1 of 2023, the devices accounted for around 45% of all U.S. web traffic.
FAQ
How many smart home device users are there in the United States?
As of 2022, the U.S. had an estimated 57.55 million smart home device users.It’s estimated that 57% of U.S. households will own smart home devices by 2025.
How big of an issue is smart home device security?
Smart home devices can attract thousands of cyber attacks per week, with data breaches being more common for those owning greater numbers of devices. Data breaches were reported by 11% of households with 1-15 devices and 19% of households with 30 or more devices.
What are the most popular smart home devices?
Smart TVs, speakers, and streaming devices are the most popular smart home devices in the U.S.
How many smart home devices do U.S. households own?
On average, U.S. households own 21 connected devices, covering 13 device categories.
References
- Statista. “Average number of connected devices residents have access to in U.S. households in 2020, by device.” Evaluated April 16, 2024.Link Here
- Statista. “Number of users of the smart home segment smart appliances in the United States from 2019 to 2028.” Evaluated April 16, 2024.Link Here
- Statista. “Number of users of smart homes in the United States from 2019 to 2028.” Evaluated April 16, 2024.Link Here
- Statista. “Smart home in the United States - statistics & facts.” Evaluated April 16, 2024.Link Here
- Statista. “Number of Smart Homes forecast for selected countries 2022.” Evaluated April 16, 2024.Link Here
- Statista. “Which smart home devices does your household own?” Evaluated April 16, 2024.Link Here
- Statista. “Consumers' perceived security of smart home technologies in the United States and Canada in 2021.” Evaluated April 16, 2024.Link Here
- Statista. “Revenue of the smart home market in the United States from 2019 to 2028.” Evaluated April 16, 2024.Link Here
- Statista. “Which of the following technologies/products are you likely to purchase for your home in the next 12 to 18 months?” Evaluated April 16, 2024.Link Here
- Arbanas, J., et al. “Consumers embrace connected devices and virtual experiences for the long term.” Deloitte Insights. Evaluated April 16, 2024.Link Here
- “US Internet Household Have An Average of 16 Connected Devices.” Parks and Associates. Evaluated April 16, 2024.Link Here
- Tuohy, J.P. “Every Smart Home Device That Works with Matter.” The Verge. Evaluated April 16, 2024.Link Here
- co*ker, J. “Smart Home Experiences Over 12,000 Cyber-Attacks in a Week.” Infosecurity Magazine. Evaluated April 16, 2024.Link Here
