Les MastersonDeputy Editor, Insurance
Les Masterson is a deputy editor and insurance analyst at Forbes Advisor. He has been a journalist, reporter, editor and content creator for more than 25 years. He has covered insurance for a decade, including auto, home, life and health. Before cove...
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Les MastersonDeputy Editor, Insurance
Les Masterson is a deputy editor and insurance analyst at Forbes Advisor. He has been a journalist, reporter, editor and content creator for more than 25 years. He has covered insurance for a decade, including auto, home, life and health. Before cove...
See Full Bio
Written By
Les Masterson
Les MastersonDeputy Editor, Insurance
Les Masterson is a deputy editor and insurance analyst at Forbes Advisor. He has been a journalist, reporter, editor and content creator for more than 25 years. He has covered insurance for a decade, including auto, home, life and health. Before cove...
See Full Bio
Les MastersonDeputy Editor, Insurance
Les Masterson is a deputy editor and insurance analyst at Forbes Advisor. He has been a journalist, reporter, editor and content creator for more than 25 years. He has covered insurance for a decade, including auto, home, life and health. Before cove...
See Full Bio
Deputy Editor, Insurance
Mark FendrickHealth Insurance Expert
A. Mark Fendrick, M.D., is Director at the University of Michigan Center for Value-Based Insurance Design. He is a professor of internal medicine in the School of Medicine and a professor of health management and policy in the School of Public Health...
See Full Bio
Mark FendrickHealth Insurance Expert
A. Mark Fendrick, M.D., is Director at the University of Michigan Center for Value-Based Insurance Design. He is a professor of internal medicine in the School of Medicine and a professor of health management and policy in the School of Public Health...
See Full Bio
Mark Fendrick
Mark FendrickHealth Insurance Expert
A. Mark Fendrick, M.D., is Director at the University of Michigan Center for Value-Based Insurance Design. He is a professor of internal medicine in the School of Medicine and a professor of health management and policy in the School of Public Health...
See Full Bio
Mark FendrickHealth Insurance Expert
A. Mark Fendrick, M.D., is Director at the University of Michigan Center for Value-Based Insurance Design. He is a professor of internal medicine in the School of Medicine and a professor of health management and policy in the School of Public Health...
See Full Bio
Expert Reviewed
& 1 other
Updated: Sep 1, 2024, 8:14am
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.
Kaiser Permanente and Blue Cross Blue Shield are the best health insurance companies that offer Affordable Care Act (ACA) plans. Both companies top the ratings in our analysis of quality ratings, complaints, deductibles and plans offered.
Even so, it pays to look at different health insurance providers in your area. This includes smaller insurers on the ACA marketplace.
Read more
Find The Best Health Insurance
- Best Affordable Health Insurance
- Best Dental Insurance
- Best Disability Insurance
- Best Short-Term Health Insurance
- Best Vision Insurance
Featured Partner Offers
1
Blue Cross Blue Shield
Coverage area
Offers plans in all 50 states and Washington, D.C.
Number of providers in network
About 1.7 million
NAIC complaint level
Very low
2
Kaiser Permanente
Coverage area
California, Colorado, Georgia, Hawaii, Maryland, Oregon, Virginia, Washington and Washington, D.C.
Number of providers in network
23,900+ physicians in 39 hospitals and 622 medical facilities.
NAIC complaint level
Very low
Show Summary
- Summary: The Best Health Insurance Companies
- The Best Health Insurance Companies
- What Is Health Insurance?
- What Does Health Insurance Cover?
- What Does Health Insurance Not Cover?
- How Much Does Health Insurance Cost?
- Health Insurance Complaints by Company
- What Are the Types of Health Insurance Plans?
- Ways to Get Health Insurance
- Methodology
- Other Health Insurance Companies We Rated
- Best Health Insurance Frequently Asked Questions (FAQs)
Summary: The Best Health Insurance Companies
How We Chose the Best Health Insurance Companies
The Best Health Insurance Companies
Best Provider Network
Blue Cross Blue Shield
5.0
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
NCQA Quality Rating average
3.5 out of 5
Average silver plan cost for 40-year-old
$611 a month
Average deductible for a silver plan
$3,759 a year
3.5 out of 5
$611 a month
$3,759 a year
Editors’ Take
We’re impressed with Blue Cross Blue Shield’s lower-than-average silver plan deductibles and deductibles and better-than-average quality ratings. It offers three types of health plans and four metal tiers on the ACA marketplace.
- Over 1.7 million in-network providers, which is the largest provider network.
- Offers all four metal tiers (bronze, silver, gold and platinum).
- Provides three types of health plans on the ACA marketplace (HMO, EPO and PPO).
More: Blue Cross Blue Shield Health Insurance Review
Expert’s Take
We generally like Blue Cross Blue Shield for clients who want a PPO, take expensive scripts (assuming the script is covered in the formulary) and for many rural marketplace clients. The company is one of the few marketplace carriers that offers a PPO in most states. That can be important for people who have more medical needs and have to see more doctors or have a doctor who is out of network. BCBS generally covers expensive scripts with lower copays. BCBS generally has great network relationships with doctors and facilities in rural areas. Cons include that their HMO networks in metro areas generally aren’t as wide as some of the other carriers and the prices of their marketplace PPOs can be pretty high.
– Ethan Pickner, advisory board member
Drawbacks
- Complaints to state insurance commissioners are slightly above average compared to the rest of the industry.
- Higher ACA marketplace premiums than competitors analyzed.
Marketplace Health Plan Availability
- All 50 states and Washington, D.C.
Best Quality
Kaiser Permanente
5.0
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
NCQA Quality Rating average
4.2 out of 5
Average silver plan cost for a 40-year-old
$476 a month
Average deductible for a silver plan
$3,733 a year
4.2 out of 5
$476 a month
$3,733 a year
Editors’ Take
We like Kaiser Permanente’s superior NCQA quality ratings and excellent average deductibles for silver plans. Also, it offers all four types of metal tiers on the ACA marketplace.
- Its integrated health system may reduce claim problems and make healthcare more seamless.
- Excellent health insurance costs compared to other insurers analyzed.
- Highest quality marks by the National Committee for Quality Assurance, especially for prevention, among the health plans we reviewed.
- Best average ACA plan ratings among the insurers we reviewed.
More: Kaiser Permanente Health Insurance Review
Expert’s Take
Kaiser Permanente is known for its integrated healthcare system, which offers health insurance coverage and services through its network of hospitals, clinics and physicians. The company’s benefit design often emphasizes preventive care and wellness programs. Kaiser Permanente typically operates on a capitated model, where members pay a fixed monthly premium regardless of the services they use. This can lead to predictable costs for members, but out-of-network care may be limited.
– Amber Lynn Benka, licensed agent with California Insurance Co.
Drawbacks
- Only available in eight states and Washington, D.C.
- Because it isn’t accepted in many states you may have trouble finding an in-network provider if you have an HMO plan.
- Complaint level is higher than the industry average.
Marketplace Health Plan Availability
- California
- Colorado
- Georgia
- Hawaii
- Virginia
- Maryland
- Oregon
- Washington
- Washington, D.C.
Best for Low Out-of-Pocket Costs
UnitedHealthcare
4.6
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
NCQA Quality Rating average
3.5 out of 5
Average silver plan cost for 40-year-old
$551 a month
Average deductible for a silver plan
$3,619 a year
3.5 out of 5
$551 a month
$3,619 a year
Editors’ Take
We picked UnitedHealthcare because it has one of the lowest average silver plan deductibles compared to other insurers we analyzed, lower-than-average complaints to state insurance departments and better-than-average NCQA quality ratings.
- Lower average silver plan deductible than competitors.
- Good National Committee for Quality Assurance quality ratings (3.5 out of 5) with good numbers for prevention and treatment.
- Offers other types of insurance, including dental, vision, accident and critical illness plans.
More: UnitedHealthcare Health Insurance Review
Expert’s Take
United Healthcare, like other large insurers, has a national presence with large provider networks. There are different networks within the various United offerings, so make sure your provider is in the United network offered by your United health plan.
– Patrick Padgett, advisory board member
Drawbacks
- Doesn’t offer as many metal tiers or types of health plans in the ACA marketplace compared to competitors.
- Premiums are higher than some competitors.
Marketplace Health Plan Availability
- Alabama
- Arizona
- Colorado
- Florida
- Georgia
- IIllinois
- Kansas
- Louisiana
- Maryland
- Massachusetts
- Michigan
- Mississippi
- Missouri
- Nevada
- New York
- North Carolina
- Ohio
- Oklahoma
- Tennessee
- Texas
- Virginia
- Washington
What Is Health Insurance?
Health insurance pays for healthcare expenses for treatments, medicine and services as determined by the coverage features defined in your specific policy. You pay a health insurance premium for the coverage, whether or not you seek medical care.
When you use services covered by your plan, the health insurer pays a portion of your healthcare costs. Depending on the plan type and services used, you may have to pay a share of the bill, as part of the plan’s health insurance deductible (a fixed amount before any coverage begins), copayment (a fixed amount per services) and/or coinsurance (a percentage of the service cost).
Some health plans require that you stay within the provider network if you want the plan to pay for services, while others allow you to seek care out-of-network, usually at a higher cost-sharing percentage for your portion.
What Does Health Insurance Cover?
Health insurance covers doctor visits, hospital visits, outpatient care, preventive care and prescription drugs.
The Affordable Care Act, sometimes called Obamacare, requires health insurance companies in the ACA marketplace at HealthCare.gov to cover:
- Ambulatory patient services, also called outpatient services.
- Emergency services.
- Hospitalizations.
- Lab services.
- Mental health and substance use disorder services.
- Pediatric services, including vision and dental care.
- Pregnancy, maternity and newborn care.
- Prescription drugs.
- Preventive and wellness services, as well as chronic disease management.
- Rehab and habilitative services and devices.
Congress has added other requirements for health insurers beyond the ACA mandate, including birth control coverage and breastfeeding benefits.
Health insurers don’t have to offer dental or vision coverage for adults or medical management programs like weight management, but some insurance companies offer this expanded coverage.
What Does Health Insurance Not Cover?
Health insurance doesn’t cover everything. Services that are often excluded include:
- Alternative treatments, which may include acupuncture.
- Care outside of the U.S.
- Cosmetic surgery.
- Dental care.
- Experimental treatments and drugs.
- Fertility care.
- Hearing aids.
- LASIK surgery.
- Out-of-network care.
- Some prescription drugs.
- Sterilization reversal.
- Vaccines that you need to travel.
- Vision care, though it may cover annual eye exams.
- Weight loss programs and surgery.
The services that health insurance will not cover (or will only partially cover) depend on the health insurance company and plan type. For instance, a health maintenance organization (HMO) or exclusive provider organization (EPO) plan won’t pay for care outside your provider network, while a preferred provider organization (PPO) plan will cover out-of-network care.
How Much Does Health Insurance Cost?
The average cost for a silver plan for a 30-year-old is $488 a month.
- A 40-year-old pays an average of $549 a month.
- A 50-year-old pays an average of $767 a month.
- A 60-year-old pays an average of $1,164 a month.
Health insurance costs vary based on multiple factors, including the metal tier and your age. Bronze and silver plans have cheaper premiums but higher out-of-pocket costs than gold plans.
Bronze Plans: Average Monthly Health Insurance Costs
Company | Age 30 | Age 40 | Age 50 | Age 60 |
---|---|---|---|---|
Aetna | $335 | $378 | $528 | $802 |
Ambetter | $370 | $416 | $582 | $884 |
Blue Cross Blue Shield | $407 | $458 | $641 | $972 |
Cigna | $382 | $428 | $600 | $907 |
Kaiser Permanente | $311 | $351 | $490 | $745 |
Oscar | $348 | $392 | $548 | $833 |
UnitedHealthcare | $380 | $427 | $597 | $908 |
Average costs are for unsubsidized plans.
Silver Plans: Average Monthly Health Insurance Costs
Company | Age 30 | Age 40 | Age 50 | Age 60 |
---|---|---|---|---|
Aetna | $424 | $451 | $667 | $1,013 |
Ambetter | $441 | $497 | $694 | $1,055 |
Blue Cross Blue Shield | $543 | $611 | $854 | $1,296 |
Cigna | $454 | $510 | $714 | $1,078 |
Kaiser Permanente | $423 | $476 | $665 | $1,011 |
Oscar | $451 | $508 | $709 | $1,078 |
UnitedHealthcare | $489 | $551 | $770 | $1,170 |
Average costs are for unsubsidized plans.
Gold Plans: Average Monthly Health Insurance Costs
Company | Age 30 | Age 40 | Age 50 | Age 60 |
---|---|---|---|---|
Aetna | $413 | $534 | $747 | $1,135 |
Ambetter | $493 | $555 | $776 | $1,179 |
Blue Cross Blue Shield | $599 | $674 | $942 | $1,429 |
Cigna | $578 | $648 | $908 | $1,372 |
Kaiser Permanente | $435 | $490 | $685 | $1,041 |
Oscar | $482 | $543 | $759 | $1,153 |
UnitedHealthcare | $551 | $620 | $867 | $1,317 |
Average costs are for unsubsidized plans.
We didn’t include platinum plan costs because those plans are fairly rare. The ACA marketplace doesn’t have enough platinum plans for us to calculate an accurate average.
Health Insurance Complaints by Company
UnitedHealthcare was the only health insurance company in our analysis with a complaint level that’s below the industry average.
What Are the Types of Health Insurance Plans?
Health insurance companies offer multiple types of benefit designs, which affect where you can get care, how much you’ll pay and whether you need a referral to see a specialist.
The four most common types of health insurance plans are:
- Preferred Provider Organization (PPO): Preferred provider organization (PPO) plans offer the most flexibility, but that typically comes with higher premiums than other plan types. A PPO allows you to get out-of-network care (but at a higher cost than in-network care). You also don’t need a primary care provider referral to see specialists.
- Health Maintenance Organization (HMO): Health maintenance organization (HMO) plans are generally cheaper than PPOs, but those lower premiums have more restrictions than a PPO. You typically must name a primary care provider, who oversees your healthcare. Referrals are required to see specialists. An HMO only pays for in-network care.
- Exclusive Provider Organization (EPO): Exclusive provider organization (EPO) plans are similar to HMOs and generally cost about the same. They don’t reimburse for out-of-network care, so you should stay in your provider network. EPOs are different from an HMO in that you don’t need a referral to see a specialist.
- Point of Service (POS): Point of service (POS) plans, which are the least common health plan type, combine elements of an HMO and PPO. A POS may cover out-of-network care, just like a PPO, but you generally need to name a primary care provider and they must write a referral for you to see specialists, which is similar to an HMO.
EXPERT TIPS
How to Choose the Best Health Insurance for You
Mark Fendrick
Advisory Board Member
Les Masterson
Insurance Editor
Ashlee Valentine
Insurance Editor
Amy Danise
Insurance Managing Editor
Michelle Megna
Insurance Lead Editor
Look Beyond the Premium
A low premium may be attractive, but other factors should be considered when choosing a health plan, such as ensuring your trusted clinicians are included in the plan’s network and calculating all of the costs. I’ve found that those who have predictable clinical needs may pay less out of pocket if they enroll in a plan with a higher premium but more generous coverage for needed care.
Mark Fendrick
Advisory Board Member
Make Sure Your Doctors Are In-Network
I suggest calling your doctor’s office directly to ask if they are in your health plan’s network—don’t assume the insurer’s provider directory online is always up-to-date. Paying the in-network rate will help save you significantly.
Les Masterson
Insurance Editor
Go on a Spouse of Parent’s Plan
If you’re eligible for a health plan through your job or a spouse or parent’s job, I’ve found that’s often the cheapest way to get the best health insurance.
Ashlee Valentine
Insurance Editor
Find Out About Your Prescriptions
If you have prescriptions, I would check with the insurance company to confirm that they’re covered and see how much you would have to pay out of pocket. You don’t want to discover later that you have huge out-of-pocket payments for prescriptions that aren’t covered.
Amy Danise
Insurance Managing Editor
Figure Out The Type of Plan That You Want
A health plan’s benefit design plays an important role in terms of a plan’s flexibility. For instance, an HMO typically costs less than a PPO but an HMO comes with primary care referrals to see specialists and you generally must stay within the plan’s network. I suggest considering those factors when deciding on a plan.
Michelle Megna
Insurance Lead Editor
Ways to Get Health Insurance
Here are common ways to get health insurance.
Through an employer. Employers often offer group health insurance as part of their employee benefits and it’s usually more affordable than buying health insurance elsewhere since employers typically pay more than half of premiums. | |
Through a spouse. You can likely get added to a spouse’s health plan. That will increase your spouse’s health costs but it’s a way to get coverage without having to look for an ACA plan or other coverage. | |
Through a parent. If you’re under age 26 you are eligible to get health insurance under a parent’s health plan. | |
On the ACA marketplace. The ACA health insurance marketplace at HealthCare.gov allows you to compare plans available in your area. ACA plans are the only health plans with subsidies and premium tax credits (if you qualify) that reduce costs. | |
With short-term health insurance. If you’re looking for low-cost coverage to fill a short coverage gap, short-term health insurance offers limited coverage at low costs in most states. Short-term plans don’t often cover prescriptions, mental health services or maternity care. | |
With catastrophic health insurance. Catastrophic health insurance may be an option if you’re under 30 or going through severe financial problems like homelessness. Catastrophic health plans, sold through the ACA marketplace, have the same level of coverage found in an ACA plan but with low premiums and a very high deductible. |
Ask The Expert
We Answer Your Questions
Jason Metz
Insurance Lead Editor
Penny Gusner
Insurance Senior Writer
Les Masterson
Insurance Editor
Amy Danise
Insurance Managing Editor
Ashlee Valentine
Insurance Editor
What are the cheapest health insurance plans in the health insurance marketplace?
Jacelyn T., Albuquerque, New Mexico
Bronze and silver plans have the cheapest monthly premiums. However, they typically have higher deductibles and out-of-pocket costs than gold and platinum plans. That means you pay less to have coverage but more when you need care. When choosing a plan, I suggest considering whether lower premiums or lower out-of-pocket costs are more important to you.
Jason Metz
Insurance Lead Editor
What can I do if I get a health bill that I didn’t expect?
– Pearl S., Mineral Wells, Texas
You might get a surprise bill that’s larger than expected if you received out-of-network care. Even if you go to an in-network facility, I’ve heard stories of medical professionals assisting in care who wind up being considered out-of-network. Congress passed the No Surprises Act, which sets up a process to help people resolve surprise medical billing. You can appeal a bill and the provider and health plan will work to resolve the issue.
Penny Gusner
Insurance Senior Writer
What can I do if a doctor doesn’t take my health insurance?
– Frank M., Brentwood, Tennessee
I’ve found that doctors who don’t accept a health plan are often willing to work with you. You could talk to your doctor’s office about solutions, such as payment plans or having the doctor charge you a lower rate for services, which they may offer. Another solution is to find another doctor in your area who’s considered in-network on your health plan.
Les Masterson
Insurance Editor
Is a health insurance deductible or coinsurance more important when choosing a health plan?
– May M., San Antonio, Texas
It depends on how many healthcare services you need in a year. I’ve found that a deductible is likely more important to your costs if you don’t have many healthcare visits, since your costs may never exceed the deductible. If you see multiple specialists and face multiple hospitalizations in a year, coinsurance may play a bigger role.
Amy Danise
Insurance Managing Editor
Is dental insurance included in health insurance?
-Bob W., Wilmington, Delaware
Dental insurance is not typically included in health insurance. I’ve seen only a handful of Affordable Care Act health insurers that offer dental insurance for adults. However, ACA health plans are required to provide dental insurance for children. Employer-sponsored plans don’t have to offer health insurance, but employers often provide dental coverage as part of employee benefits.
Ashlee Valentine
Insurance Editor
Methodology
We analyzed 84 data points about coverage and quality for seven large health insurance companies to determine the best health insurance companies. Our ratings are based on:
- Complaints made to state insurance departments (30% of score): We used complaint data from the National Association of Insurance Commissioners.
- Plan ratings from the National Committee for Quality Assurance (30% of score): The National Committee for Quality Assurance (NCQA) is an independent, nonprofit organization that accredits health plans and produces ratings based on specific metrics, including patient experience, prevention, treatment, overall rating of the health plan and rating of care. We collected ratings for each company’s rated plans and devised an average for the company.
- Average silver plan deductible (20% of score): The deductible is how much you have to pay for healthcare in a year before the health plan begins picking up a portion of the costs. Companies with health plans that had low deductibles got more points. Source: HealthCare.gov.
- Breadth of health plans (10% of score): Health insurance companies may offer up to four types of plan benefit designs (PPO, HMO, EPO and POS). We gave companies that offered more types of plans more points. Source: HealthCare.gov.
- Metal tier offerings (10% of score): The ACA marketplace has four metal tier levels. We gave points to companies that offered more tier plan options. Source: HealthCare.gov.
Read more: How Forbes Advisor rates health insurance companies
Other Health Insurance Companies We Rated
Here are other health insurance companies we analyzed as part of our research.
Insurance company | Forbes Advisor rating |
---|---|
Oscar | |
Cigna | |
Aetna | |
Molina Healthcare |
Best Health Insurance Frequently Asked Questions (FAQs)
When is open enrollment for health insurance?
Open enrollment for health insurance begins every year on Nov. 1 through Jan. 15 in most states. If you want your coverage to begin on Jan. 1 you need to enroll in a plan by Dec.15.
A handful of states with their own marketplaces have slightly different open enrollment periods.
Open enrollment periods for employer-sponsored health insurance plans vary by the employer. The employer chooses the period when employees can make changes to benefits.
Why is health insurance so expensive?
Health insurance is expensive because healthcare itself is costly. Blue Cross Blue Shield says medical care accounts for 90% of health insurance spending.
Other factors cited for high health insurance costs include administrative expenses and costly medical technology.
Is it illegal to not have health insurance?
In most states, it is not illegal to have no health insurance.
A handful of states require health insurance: California, Massachusetts, New Jersey, Rhode Island and Vermont, as well as Washington, D.C. All but Vermont have tax penalties for residents who don’t have health insurance. Vermont mandates health insurance but there isn’t a monetary penalty.
Which health insurance companies are accepted in all 50 states?
Aetna, UnitedHealthcare and Blue Cross Blue Shield-affiliated plans offer health insurance to residents in all 50 states.
That doesn’t mean all of these companies offer plans in the Affordable Care Act marketplace. For example, UnitedHealthcare sells health insurance in all states but has ACA marketplace plans in only 23 states.
What is the best health insurance?
The best health insurance companies in our analysis are Kaiser Permanente and Blue Cross Blue Shield, which both received five stars. We looked at complaints made to state insurance departments, quality ratings from the National Committee for Quality Assurance, health plan deductibles, breadth of health plans and metal tier offerings in the ACA health insurance marketplace.
Next Up In Health Insurance
- Best Affordable Health Insurance
- Best Short-Term Health Insurance
- Best Dental Insurance
- How Much Does Health Insurance Cost?
- How To Get Health Insurance?
- Compare Health Insurance Quotes
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