Boom time for dog walkers, sitters and trainers (2024)

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Boom time for dog walkers, sitters and trainers (1)Image source, Olivia Leathley

By Dhruti Shah and Will Smale

Business reporters

Dog trainer Olivia Leathley has struggled to keep up with the demand for her services over the past six months.

"I was working seven days a week at one point, which wasn't conducive to my mental health," says Ms Leathley, who is based in Greater Manchester.

"I'm now starting to spread my bookings out more, and make sure that I take two days off a week."

Ms Leathley says there are two main reasons why she has been so busy. Firstly, the large number of people who got a puppy or other new dog during the lockdowns.

And secondly, the inability of these four-legged friends - and of some long-established family pooches - to cope when their owners had to start going back to the office for the first time since March 2020.

"So many dogs have got used to having their owners at home all the time that they cannot handle it when they go back to work," she says. "It is separation anxiety.

"A good 50% of the dogs I work with are new puppies that people bought during the pandemic, but the other half are long-established members of people's families."

Image source, Dogs Trust

Ms Leathley, who trades under the name Biker Girl Dog Trainer, was previously a dog walker, but she switched to training in mid-2020 after getting a qualification and seeing a surge in demand.

"I had so many clients come to me with dogs with behavioural issues that it wasn't feasible to continue with my walking clients," she adds. "But the demand for dog walkers has also shot up as people have to return to work, so I subcontract that work out to three other women."

The number of dogs being adopted surged dramatically during the lockdowns. In the UK one report estimates that 3.5 million dogs were purchased during the pandemic, taking the number in the country up from nine million in 2019/20 to 12.5 million in 2020/21., external This growth follows after the figure had remained steady at nine million for three years prior to the pandemic.

It is also a similar picture in the US, where nine million dogs were adopted by families during Covid-19, taking the total up to 108 million., external

With people working from home during the pandemic, professional dog walkers, sitters and trainers initially didn't see any of these new dogs, nor most of their regular customers.

"When Covid hit in March 2020 the business just died," says Richard Hollings, owner of dog walking and day-care business We Will Walk U.

"A number of other dog walkers that I know lost their jobs, as people didn't need their help, but we managed to hang onto a couple of key customers."

Image source, We Will Walk U

Mr Hollings, who is based in the Berkshire town of Maidenhead, says things were then transformed from the start of last year.

"We suddenly saw a huge influx of new customers, and especially a huge number of first-time dog owners. People were having to go back into work for the first time after getting a dog or trying to book holidays for the first time since 2019.

"And business hasn't slowed since then. We have had a monster amount of work over the past 15 months, and we are now fully booked all the way through to September. So phenomenally busy."

In Oakland, California, dog walker Merika Reagan says that her customers started to return during the lockdowns.

"Some people did come back because they realised that even though they were working from home, they couldn't give the dog their full attention," says the owner of City Hikes Dog Walking and Pet Sitting.

Image source, Merika Reagan

"Their dogs were wondering 'why aren't they playing or going out with me?'. If the owner is on Zoom, the dog might be scratching or barking at the door, and so they came back for that reason."

She adds that more dog owners are now getting in touch as they start having to work in the office again, and because others are booking holidays again.

Yet it will take a while for City Hikes to return to pre-Covid levels. "Before the pandemic it was me and eight employees, and now it is me and three."

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Aaron Easterly is the chief executive of Rover, a website and app that connects dog owners to walkers and sitters. It operates in 10 countries, and claims to have around two-million customers.

He says that customer numbers returned to pre-Covid levels by May 2021. However, he adds that uncertainty about whether flexible working is here to stay makes it difficult to make future growth projections.

"Of course, we don't know how hybrid office policies are going to play out and what else the pandemic has in store for us, and so it's unclear exactly what the acceleration in demand will look like," says Mr Easterly.

Image source, Rover

Dr Sam Gaines, dog welfare expert at UK charity Royal Society for the Prevention of Cruelty to Animals, says that, generally speaking, canines need daily exercise in order to remain happy and healthy.

"And like many other organisations we don't recommend leaving dogs alone for more than four hours at a time, and for some dogs, even this will be too long," she says. "Using a reputable dog walker or sitter is a great way of provisioning dogs with the company they need, and opportunities to exercise, play and go to the toilet."

Back in Greater Manchester, Olivia Leathley also sheds light on another little-spoken about issue that is impacting lockdown pets.

She says she is now seeing dogs that cannot be left alone for any amount of time after growing accustomed to being around their owners 24/7.

"Even though people had previously been able to leave their dog for a few hours, now it cannot go 30 seconds on its own!"

Boom time for dog walkers, sitters and trainers (2024)

FAQs

How profitable is a dog walking business? ›

Someone who works for himself and can walk 2-3 dogs at once can make $100k. And if they're really good, they can make $200k+.”

What are peak dog walking times? ›

Evening. The evening is a prime walking time for social woofers since this is when most people walk their dogs after work. Social pups love seeing all the goings-on around town and maybe even getting a pet from a passerby.

How to make more money as a dog walker? ›

Be reliable and professional: Show up on time for your appointments, communicate effectively with your clients, and always put the safety and well-being of the dogs in your care first. Getting Clients off the Apps: Now this is the best long-term strategy to making money.

How much does a dog walker make in New York City? ›

As of Sep 2, 2024, the average hourly pay for a Dog Walker in New York City is $19.41 an hour.

How much should you be paid to walk a dog? ›

Dog walkers typically charge between $20 and $30 for a 30-minute dog walking service. The average cost across the US for a 30-minute dog walking service is $24.84 in 2022.

What are the threats of a dog walking business? ›

The most obvious risks involve something happening to, or with, a dog in your care, e.g. losing a dog while out walking, or a dog suffering an accident or injury. There is also a chance that a dog could cause injury to another person or animal, or damage to a third party's property or your personal belongings.

What is a good dog walking schedule? ›

An hour-long walk every day is generally a good recommendation — preferably all in one session,” Novack says. “A long walk benefits a dog's physical body as well as their mental health.

What are the best hours to walk dogs? ›

Going for a walk in the middle of the afternoon might help to break the day up, but it can also put the dog at risk. Brister encourages owners to consider walking the dog in the morning or evening, when the temperature is cooler and less exhausting.

Is a 2 hour walk too long for a dog? ›

The amount of exercise your dog needs will depend on: Breed: Some breeds need a minimum of one to two hours of exercise per day, but others, such as working breeds need significantly more. Take a look at our breed pages for more information. Age: The amount of exercise your dog needs will change throughout their life.

Is there a demand for dog walkers? ›

And now, with many employers adopting a post-pandemic mindset, four in ten businesses have asked staff to return to the office full-time. As a result, there will certainly be a demand for dog walkers – so now's the time to grab your leash, write a business plan, and get started. But where?

Can a dog walker make a six figure income? ›

Though searches on Rover and other job sites yield beginner dog walkers in Manhattan who charge as little as $14 for a 30-minute walk, seasoned dog walkers with well-heeled clients are charging nearly three times as much, and earning $100,000 or more a year. After all, it is a bull market for pet care providers.

Is it worth being a dog walker? ›

Walking a dog is good for your heart, lowers your blood pressure, and does a lot more. You stay healthy while you work when you walk a dog. Perfect for students or older people. Because of how flexible it is, walking dogs is a great job for retirees, students, or anyone who wants to try something new.

Is a Dog Walking business lucrative? ›

If a dog walker has a certification from the National Association of Professional Pet Sitters, they may make $43,000 per year, or $826 per week. This is an important figure to examine since it may help you manage your money and plan for the future.

Is dog walking a good way to make money? ›

Becoming a dog walker is undoubtedly a viable business venture to consider if you're passionate about dogs. Not only is dog walking in high demand, but the business also has a relatively low barrier to entry and is highly profitable, although it does come with its own risks.

Is it a good idea to start a dog walking business? ›

The pet services industry is expected to grow at 11.7% between 2020 and 2023, making it an exciting time to step into the market. A professional dog walker tends to make between $10-$35 per 30 minutes of walk; you can expect to earn around $21,000 to $44,000 as a full-time dog walker.

How much can you make dog walk? ›

How much money can I make as a Dog Walker? Roughly $36 for 30 minute dog walks, and $49 for 60 minute dog walks. It depends if you do small group walks with 2 or 3 dogs or whether you do private solo walks for dogs who may have leash aggression, are high energy, or are unsocialised.

How do I succeed in dog walking business? ›

Here are some tips for getting customers for your dog walking business:
  1. Do your research. ...
  2. Create a website or social media presence. ...
  3. Promote your business. ...
  4. Market your business. ...
  5. Use word-of-mouth referrals. ...
  6. Offer referral incentives. ...
  7. Offer discounts and promotions. ...
  8. Get involved in your community.
Sep 25, 2023

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