Card-Not-Present Fraud: What it is, How it Works (2024)

Card-not-present fraud is a type of credit card scam in which the customer does not physically present the card to the merchant during the fraudulent transaction. Card-not-present fraud can occur with transactions that are conducted online or over the phone in which the user only provides the credit card numbers.

Card-not-present fraud can be difficult to detect because the merchant cannot personally examine the credit card for signs of possible fraud, such as a missing hologram or altered account number. However, the merchant can take some steps to try to minimize the risk of card-not-present fraud, such as by verifying a user's mailing address associated with the card or using biometrics like fingerprints.

Nearly half of Americans have been the victim of digital payment fraud. Learn how it works and ways to prevent it.

Key Takeaways

  • Card-not-present fraud is a scam in which someone attempts to make a fraudulent credit card transaction with a credit card they don't own or have in their possession.
  • Online purchases and those done over-the-phone are prime examples of where just a credit card number is required.
  • The ubiquity of online shopping has contributed to an increase ofcard-not-present fraud.
  • To combat this type of fraud, many online merchants now require the CVV number to validate you have the card.

Card-Not-Present Fraud Definition

Credit card payment processors take a number of steps to minimize card-not-present fraud. These include verifying that the address provided by the customer at the time of purchase matches the billing address on file with the credit card company, checking the validity of three-digit CVV security codes, and prohibiting merchants from storing these codes.

However, if the criminal has stolen these details, the fraudulent transaction may appear legitimate.

HowCard-Not-Present Fraud Works

Card-not-present fraud can occur when a criminal obtains a cardholder’s name, billing address, account number, three-digit CVV security code, or card expiration date. These details can be stolen electronically without obtaining the physical card.

The theft of credit card data for use in card-not-present fraud most commonly occurs through online phishing or through theft of a customer's credit card information by dishonest employees. It also occurs less commonly through merchant database hacks.

When card-not-present fraud occurs, the merchant bears the loss. This type of fraud can have a significant impact on the merchant’s bottom line, especially for retail establishments, which tend to have smaller profit margins.

By contrast, in card-present fraud, the credit card issuer usually bears the loss, not the merchant. Under credit card terms and conditions, the credit card issuer will not hold the cardholder liable for any fraudulent charges, whether through card-present or card-not-present fraud.

How Card-Not-Present Fraud Is Detected

Sophisticated technology can help detect many instances of attempted card-not-present fraud. For example, credit card companies have methods of detecting credit card purchases that are likely fraudulent given the accountholder’s typical card usage.

Merchants can take steps like using biometric information like fingerprints or voice patterns to try to detect card-not-present fraud. They can also try to confirm the identity of a cardholder by using personal information like a mailing address.

However, they cannot easily detect online shoplifting or friendly fraud. In this scenario, the criminal will make a purchase online or by phone, receive the merchandise, then file a dispute with the credit card issuer saying that the merchandise is inferior or that it never arrived. The issuer initiates a chargeback and the merchant has to refund the dishonest customer.

Is Card-Not-Present a Type of Card Fraud?

Card-not-present fraud is a type of credit card fraud in which the criminal uses the numbers of your credit card to make purchases online, by mail, or over the phone. In these cases, they do not have to present the physical card to a merchant.

How Do You Detect Card-Not-Present Fraud?

One way a merchant can detect card-not-present fraud is to use an Address Verification System. With this strategy, the merchant can cross check a customer's address with the address associated with the credit card to help confirm the card belongs to the buyer.

How Can Someone Use Your Card Without Having It?

A criminal can use the numbers on your credit card, including the account number and expiration date, to make purchases online or over the telephone. Criminals can even use your debit card without physically having it.

The Bottom Line

Card-not-present fraud is a danger that can threaten your personal finances and personal identity. Merchants can work to prevent this type of fraud in a few ways, including by using biometrics for identification or verifying an identity with information like a mailing address.

Monitor your credit and credit card statements regularly and look for any signs of fraud, such as purchases you didn't make. If you believe you've been a victim of card-not-present fraud, contact your credit card company immediately.

Card-Not-Present Fraud: What it is, How it Works (2024)

FAQs

Card-Not-Present Fraud: What it is, How it Works? ›

Occurrence: CNP fraud happens in transactions that do not require the physical card, such as online purchases, transactions over the phone, and mail orders. Method: Fraudulent actors use stolen card details obtained via data breaches, phishing, or other methods.

Is the merchant liable for a card-not-present? ›

The theft of credit card data for use in card-not-present fraud most commonly occurs through online phishing or through theft of a customer's credit card information by dishonest employees. It also occurs less commonly through merchant database hacks. When card-not-present fraud occurs, the merchant bears the loss.

How to protect against card-not-present fraud? ›

Card Not Present Fraud Prevention Best Practices
  1. Maintain Payment Card Industry (PCI) security standards compliance. ...
  2. Monitor transactions and data for unusual behavior. ...
  3. Use 3DS and other multi-factor authentication. ...
  4. Require Card Verification Values (CVVs) ...
  5. Use an Address Verification Service (AVS) system.

What are the risks of card not present transaction? ›

Increased risk of fraud

Since the cardholder is not present during the transaction, it's more difficult for the business to verify the customer's identity, leading to a higher risk of fraudulent transactions.

What does fraud card absent mean? ›

Visa chargeback reason code 83 falls under the “Fraud” category. The shorthand description is “Fraud—Card-Absent Environment.” This reason code means that the cardholder is claiming that they did not authorize or participate in a card-not-present transaction, and therefore it must be fraudulent.

Who pays when a credit card is used fraudulently? ›

The bank that issues the credit card will cover most credit card fraud issues, but sometimes the bank rules that it is merchant credit card fraud, making the merchant responsible. Small business owners using outdated swipe payment terminals may have to make up for the difference.

Is CVV required for card-not-present? ›

It's absolutely legal for retailers or service providers to ask for your card's CVV code when you're making a purchase. A merchant can't complete the card verification process without one. So if you're making card-not-present purchases, you can expect to be asked to provide your card's CVV code each time.

Who is liable for card-present fraud? ›

Liability: In cases of unauthorized use of a chip card through a chip-enabled terminal, liability often shifts to the card issuer (bank) rather than the business. However, the business can be found liable if an EMV-enabled card reader is not used.

How to report card-not-present fraud? ›

When credit card fraud—including credit card theft, unauthorized purchases and suspicious activity—is suspected, it should be reported immediately using these steps:
  1. Confirm the charges are fraudulent. ...
  2. Contact the card issuer immediately. ...
  3. Set up a fraud alert with a credit bureau. ...
  4. Consider filing an FTC complaint.

Is there a limit on card-not-present transactions? ›

Is there a transaction limit on card-not-present purchases? There are no official limits on CNP purchases. However, as a business, you have every right to impose your own limits on payment values for these transactions.

What does it mean when your card is not present? ›

A card-not-present (CNP) transaction occurs when neither the cardholder nor the credit card are physically present at the time of the transaction. It's most common for remote orders — over the phone or by fax, internet, or mail.

Who assumes the risk when paying the merchant for a credit card transaction? ›

The merchant is liable for the acceptance of any fraudulent order and the cardholder's issuing bank will collect the customer's refund from the merchant should a cardholder request a chargeback.

Which among the following is an example of card not present transaction in context with the credit debit cards? ›

Card-Not-Present Transactions. This refers to credit or debit card transactions where the physical card is not present at the point of transaction, such as for online purchases.

How is card fraud detected? ›

When it comes to identifying the cardholder, credit card fraud detection relies on authentication techniques such as MFA (multi-factor authentication), 3DS, biometrics, and OTP (one-time passwords). However, it is also possible to detect credit card fraud by looking at anomalies in the transaction.

How long does card fraud investigation take? ›

Generally, the more complex the fraud, the more complex the investigation. Simple instances may be completed in a couple of days, whereas cases involving fraud rings could take months to investigate.

What are the red flags for card fraud? ›

Large orders, multiple payment cards

Ex: Someone puts in a high quantity order back-to-back with the same name and email but 3 separate credit cards.

Does the cardholder have to be present? ›

If the cardholder is not confirmed, the transaction will be declined. Participating merchants are protected by their merchant service provider from receiving certain fraud-related chargebacks. Remember, the liability for all card not present transactions rests with the merchant.

Are consumers responsible for charges made on their cards that they didn t authorize? ›

Federal law limits your responsibility for unauthorized charges to $50. But unauthorized charges might be a sign of identity theft. Go to IdentityTheft.gov to learn what to do right away if you suspect identity theft.

Can a merchant charge your card without permission? ›

First of all, a business can't charge your card without your permission. It would need to get your authorization first. This holds true whether you're paying with your smartphone or for any other online card-not-present transaction.

What are the obligations of a merchant of record? ›

Merchant of Record Definition:

This includes ensuring compliance with local and international tax laws, handling payment processing and financial disputes, and managing tax obligations.

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