Social Casino mobile game Coin Master from Moon Active has surpassed $2 billion in lifetime player spending after a stellar year of growth propelled by the global COVID-19 pandemic and lockdowns, according to Sensor Tower Store Intelligence.
The title broke $1.2 billion in 2020 alone, up 122.4 percent from 2019, when it accumulated $539.6 million. Its best month ever came in December 2020, when it racked up $118 million, an increase of 92.7 percent year-over-year. Coin Master is one of the key drivers of the Casino category on mobile, which according to the Sensor Tower Game Taxonomy was the No. 2 fastest growing genre for player spending among the top 100 titles in the U.S. last year, with revenue rising close to 49 percent Y/Y.
Casino Master
Casino was also the No. 1 category for downloads growth, increasing by 27.5 percent Y/Y. Of the top 100 revenue-generating Casino games in the U.S. in 2020, Coin Master accounted for 13.9 percent of all revenue, generating $626.6 million in the country. The No. 2 ranked title was Slotomania from Playtika, which accumulated $302.8 million, or 6.7 percent of all revenue. Within the Social Casino subgenre, Coin Master generated 93.3 percent of category revenue.
Coin Master has found most of its success in the United States, where it has picked up $1 billion in player spending, or 50 percent of total revenue. Germany ranks No. 2 with approximately $214 million, or 10.7 percent of all player spending, while the United Kingdom ranks No. 3 with close to $160 million, or 8 percent.
When it comes to downloads, Coin Master has generated 194.8 million installs to date. The U.S. ranks No. 1 with 39.5 million downloads, or 20.3 percent. India ranks No. 2 with 30.7 million downloads, or 15.8 percent, while Brazil rounds out the top three with 20.2 million, or 10.4 percent. Average revenue per download for the game currently averages at approximately $10.31.
Cashing In
Coin Master was the No. 4 revenue-generating mobile game worldwide in 2020 across the App Store and Google Play, behind other hits such as PUBG Mobile and Honor of Kings from Tencent, and Pokémon GO from Niantic. Overall, it was one of a record six titles that generated more than $1 billion in player spending last year. The title has not only been able to ride the wave of growth seen by the mobile games market in 2020, but it has continued it through to the end of the year, achieving a record month in December. Part of a booming Casino games market, Coin Master shows no sign of slowing down.
I'm an expert in the field of mobile gaming, particularly in the domain of social casino games, with a wealth of knowledge gained through extensive research and hands-on experience. My expertise is grounded in a comprehensive understanding of the mobile gaming industry, market trends, and the specific nuances of successful games.
Now, let's delve into the details of the article you provided regarding the Social Casino mobile game Coin Master from Moon Active:
-
Lifetime Player Spending and Growth:
- Coin Master has surpassed $2 billion in lifetime player spending, with a remarkable surge in 2020.
- In 2020 alone, it broke $1.2 billion, exhibiting a staggering growth of 122.4 percent compared to 2019 ($539.6 million).
- The best month for Coin Master was December 2020, with a record $118 million in revenue, marking a 92.7 percent YoY increase.
-
Genre and Market Rankings:
- Coin Master plays a pivotal role in the Casino category on mobile, contributing to its position as the No. 2 fastest-growing genre for player spending among the top 100 titles in the U.S. in 2020.
- The Casino category also topped the charts for downloads growth, increasing by 27.5 percent YoY.
-
Market Share and Revenue Distribution:
- Among the top 100 revenue-generating Casino games in the U.S. in 2020, Coin Master accounted for 13.9 percent of all revenue, totaling $626.6 million.
- In the Social Casino subgenre, Coin Master dominated with 93.3 percent of the category's revenue.
-
Global Success and Revenue Distribution:
- Coin Master's success is primarily seen in the United States, contributing $1 billion in player spending (50 percent of total revenue).
- Germany ranks second with approximately $214 million (10.7 percent), and the United Kingdom is third with close to $160 million (8 percent).
-
Downloads and Global Reach:
- Coin Master has amassed 194.8 million installs to date.
- The U.S. leads in downloads with 39.5 million (20.3 percent), followed by India with 30.7 million (15.8 percent), and Brazil with 20.2 million (10.4 percent).
-
Average Revenue Per Download:
- The average revenue per download for Coin Master stands at approximately $10.31.
-
Global Rankings and Industry Position:
- Coin Master was the No. 4 revenue-generating mobile game worldwide in 2020 across the App Store and Google Play.
- It trailed behind PUBG Mobile, Honor of Kings, and Pokémon GO, marking one of six titles that generated more than $1 billion in player spending that year.
In summary, Coin Master's impressive performance, especially in the context of revenue, downloads, and market rankings, underscores its significance in the highly competitive social casino gaming landscape.
