Commerce Research Library: Company & Industry Research: Company Research (2024)

FAQs

Is the business research company credible? ›

Simultaneously, its team interviews senior executives, market experts, and prominent industry players to acquire detailed information. Most importantly, these conclusions can easily be traced back to their source to ensure credibility.

Market and industry research both examine the allocation of goods and services, but market research does so more from the perspective of the customer and industry research more from the perspective of the producer or vendor.

Leading market research companies worldwide by global research revenue 2016-2022. In 2022, the leading market research company in terms of global research revenue was Gartner, generating approximately 5.5 billion U.S. dollars. In the same year, American company IQVIA accrued almost 5.45 billion U.S. dollars.

It is best to search in the North American Industry Classification System (NAICS) itself. If you locate a code elsewhere, please check the code in NAICS to see if it truly reflects the industry you are researching.

According to UGA Libraries, a reliable source will provide a “thorough, well-reasoned theory, argument, etc. based on strong evidence.” Widely credible sources include: Scholarly, peer-reviewed articles and books. Trade or professional articles or books.

Industry research is an assessment tool businesses and entrepreneurs use to investigate specific products, processes and services in a particular industry. They also use this research to better understand a company's environment.

The Business Analyst, who is also known as Market Research Analyst or Market Analyst supports operational insights for the development of business strategies.

Companies conduct market research before introducing new products to determine their appeal to potential customers. Tools include focus groups, telephone interviews, and questionnaires. The results of market research inform the final design of the product and determine how it will be positioned in the marketplace.

The Big 4 firms in management consulting are Deloitte Touche Tohmatsu (Deloitte), KPMG International (KPMG), PricewaterhouseCoopers (PwC), and Ernst & Young (EY).

What is the head of a research company called? ›

The chief research officer (CRO), research officer, or research director is a job title commonly given to the most senior executive in an enterprise responsible for the research that supports enterprise goals.

Much scientific research is funded by government grants, private companies, and non-profit organizations. Though funding sources may occasionally introduce bias to scientific research, science has safeguards in place to detect such biases.

An industry is a group of businesses that are related in terms of their main activity, for example manufacturing cars or selling groceries. Smaller industries (for example, the car manufacturing industry) can be grouped into larger industry sectors (for example, the manufacturing sector in general).

At the top level, they are often classified according to the three-sector theory into sectors: primary (extraction and agriculture), secondary (manufacturing), and tertiary (services). Some authors add quaternary (knowledge) or even quinary (culture and research) sectors.

Industry refers to a specific group of companies that operate in a similar business sphere and have similar business activities. Industries are created by breaking down sectors into more defined groupings. Therefore, an industry is a subcategory of a sector.

Journal of Business Research (JBR) is a journal of international repute that publishes original, peer-reviewed, and empirical research in business and management. Key business decisions, processes, and activities within real business settings frequently feature in JBR articles.

Overview. Ad Fontes Media rates The Business Journals in the Middle category of bias and as Reliable, Analysis/Fact Reporting in terms of reliability. The Business Journals , a division of American City Business Journals, publishes online content for 44 business publications across the United States.

Most companies dedicate a portion of their annual budget to access paywalled secondary data that will help them understand their competitors and customers better; the exact amount can range from more than $500,000 annually to less than $25,000 depending on the size of your company.