Consumer attitudes towards athleisure U.S. 2023 | Statista (2024)

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    Published by Statista Research Department, May 14, 2024

    A larger proportion of the two younger age groups, spanning 18 to 44 years, said that they like or love athleisure (athletic clothing worn for leisure) than those older than 45.

    Attitude of consumers towards the fashion trend of athleisure in the United States in 2023, by age

    AgeLoveLikeNeutralDislikeHateDon't know what this is
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    Consumer attitudes towards athleisure U.S. 2023 | Statista (2)

    YouGov

    Release date

    November 2023

    More information

    Region

    United States

    Survey time period

    September 26 to October 2, 2023

    Number of respondents

    1,003 respondents

    Age group

    18 years and older

    Special properties

    U.S. adult citizens

    Supplementary notes

    The survey asked respondents how they felt about the following fashion trends, whether for themselves or worn by others.

    Totals not equaling 100 is a result of rounding.

    Citation formats

    Other statistics on the topic

    Generation Z fashion in the United States
    +DemographicsU.S. population by generation 2023+EconomyU.S. mean disposable household income 2022, by generation

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    Consumer attitudes towards athleisure U.S. 2023 | Statista (8)

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    Statistics on " Generation Z fashion in the United States "

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    • Premium Statistic Revenue of the apparel market worldwide by country 2023
    • Premium Statistic Forecast revenue of the U.S. apparel market from 2018-2028
    • Premium Statistic U.S. population by generation 2023
    • Premium Statistic U.S. annual household expenditures 2022, by generation
    • Premium Statistic U.S. mean disposable household income 2022, by generation

    Spending

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    • Premium Statistic Annual expenditure on apparel in the U.S. 2022, by generation
    • Premium Statistic Generation Z annual expenditure on apparel in the U.S. 2020-2022, by income
    • Premium Statistic Average annual U.S. consumer spend on footwear in 2022, by generation
    • Premium Statistic Average annual U.S. consumer spend on men's and boys' clothing in 2022, by generation
    • Premium Statistic Average annual U.S. consumer spend on womenswear in 2022, by generation

    Brands

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    • Basic Statistic Most used fashion stores among Gen Z in the U.S. 2023
    • Basic Statistic Most popular fashion stores among Gen Z in the U.S. 2023
    • Premium Statistic Clothing market: Top brands amongst U.S. teens 2024
    • Premium Statistic Top footwear brands amongst U.S. teens as of spring 2024
    • Premium Statistic Women's casual apparel brands gaining popularity Gen Z U.S. 2024
    • Premium Statistic Men's casual apparel brands gaining popularity U.S. 2024
    • Premium Statistic Women's athletic apparel brands gaining popularity U.S. 2024
    • Premium Statistic Men's athletic apparel brands gaining popularity U.S. 2024

    Trends

    8

    • Premium Statistic U.S. consumers attention to recent fashion trends in 2023, by age
    • Premium Statistic U.S. consumers' favorite decade for fashion in 2023, by age
    • Premium Statistic Consumer attitudes towards wide-leg pants in the U.S. in 2023, by age
    • Premium Statistic Consumer attitudes towards skinny jeans in the U.S. in 2023, by age
    • Premium Statistic Consumer attitudes towards ripped jeans in the U.S. in 2023, by age
    • Premium Statistic Consumer attitudes towards high waisted pants in the U.S. in 2023, by age
    • Premium Statistic Consumer attitudes towards oversized clothing in the U.S. in 2023, by age
    • Premium Statistic Consumer attitudes towards cargo pants in the U.S. in 2023, by age

    Purchasing behavior

    5

    • Premium Statistic Gen Z fashion purchases by category in the U.S. in 2023
    • Premium Statistic Most used offline fashion purchase channels in the U.S. in 2023, by generation
    • Premium Statistic Considerations when choosing apparel for Gen Z in the U.S. 2023
    • Premium Statistic Consumers who don't buy fast fashion in the U.S. in 2024, by generation
    • Premium Statistic Consumers who often buy clothes they don't wear in the U.S. in 2024, by generation

    Further Content: You might find this interesting as well

    Topics

    Generation Z fashion in the United StatesApparel market in the U.S.NikeGen Z and the beauty industry in the United States

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    Consumer attitudes towards athleisure U.S. 2023 | Statista (2024)

    FAQs

    Consumer attitudes towards athleisure U.S. 2023 | Statista? ›

    Consumer attitudes towards athleisure in the U.S. in 2023, by age. A larger proportion of the two younger age groups, spanning 18 to 44 years, said that they like or love athleisure (athletic clothing worn for leisure) than those older than 45.

    Read On
    How big is the athleisure market in the US? ›

    U.S. Athleisure Market Size and Growth 2024 to 2034. The U.S. athleisure market size was estimated at USD 88.48 billion in 2023 and is predicted to be worth around USD 245.25 billion by 2034, at a CAGR of 9.7% from 2024 to 2034. North America led the market with the biggest market share of 32% in 2023.

    Discover More Details
    Who are the consumers of athleisure? ›

    We find that interest within the category is growing, with sales increasing 50% in 2021. Today, there are about 2.5M Canadian Athleisure customers—most of whom are 35 years old or older, married, live in urban areas, and have a household income (HHI) above $100K.

    Continue Reading
    What is the future of the athleisure market? ›

    The global athleisure market anticipates expanding at a CAGR of 9.3% till 2030, and luxury brands are entering the wave as well. Starting in 2021, The North Face and Gucci collaboration paved the way for future big collaborations between luxury and athleisure.

    See Details
    Why athleisure has become so phenomenally successful? ›

    The athleisure sector has grown 42% in the last seven years, and by 2026, it is expected to reach a value of over $250 billion. Technological innovations in fabrics, the trend of sporty aesthetics, and the body-positive movement have been fundamental to the success fashion's athleisure movement.

    Find Out More
    Who is athleisure's target audience? ›

    The target audience for athleisure wear typically includes individuals who prioritize comfort, functionality, and style in their clothing choices, particularly for activities like exercise, leisure, and everyday wear.

    Tell Me More
    What is the #1 selling athletic apparel company in the US? ›

    1. Nike. Nike is the largest sportswear brand in America and globally.

    Show Me More
    Is the athleisure market saturated? ›

    Saturation: The athleisure market has seen significant growth over the years, leading to increased competition. Businesses must continuously innovate and differentiate their products to stand out in a crowded market.

    Explore More
    What are the athleisure trends for 2025? ›

    Activewear designs will be all about bold prints and vibrant colors, and designers are using unique dyeing processes to create visually stunning pieces. Neon hues, metallic accents, and iridescent finishes are set to dominate the activewear scene, adding a style to your gym wardrobe.

    Continue Reading
    Why do Americans love athleisure? ›

    The rise of athleisure can be traced back to increasing awareness of the importance of physical fitness and a healthy lifestyle. As more people incorporate exercise into their daily routines, there has been a growing demand for clothing that supports an active lifestyle without sacrificing comfort or style.

    Show Me More

    Did Lululemon invent athleisure? ›

    Over the years, Lululemon has successfully created chic athletic apparel for yoga, running, training, and other exercises and pioneered the athleisure look— comfortable clothing that can go from the gym to casual errands.

    Read The Full Story
    What is the difference between activewear and athleisure? ›

    Q: Are activewear and athleisure the same? No, activewear and athleisure are not the same. While activewear is specifically designed for workouts and physical activities, athleisure is a blend of athletic wear and casual fashion, suitable for both exercising and everyday wear.

    See Details
    How big is the athletic apparel industry market? ›

    The global sports apparel market size was valued at USD 203.26 billion in 2023 and is projected to grow from USD 211.57 billion in 2024 to USD 298.06 billion by 2032, exhibiting a CAGR of 4.38% during the forecast period. North America dominated the sports apparel market with a market share of 39.56% in 2023.

    Get More Info Here
    Who is the market leader in athleisure? ›

    Nike Inc., Adidas AG, Lululemon Athletic, Puma SE and Under Armour Inc. are the major companies operating in the Athleisure Market.

    Continue Reading
    What is the market size of the apparel industry in the US? ›

    US Apparel Market Report Overview
    Market Size (2022)$556.1 billion
    Forecast Period2023-2026
    Key CategoriesClothing Footwear Accessories
    Key ChannelsClothing, Footwear, and Accessories Specialists Hypermarkets Supermarkets and Hard Discounters Department Stores
    Key BrandsNike Adidas Shein Old Navy Target
    2 more rows

    View More
    What is the market share of Lululemon athleisure? ›

    Lululemon is often credited as the creator of the athleisure apparel trend and has grown rapidly to be a market leader in North America. In 2023, the firm had 6.5% share of the $107 billion North American sports apparel market, second only to wide-moat Nike, per Euromonitor.

    View Details
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