Some activities will also generate ROI faster, such as email marketing or PPC advertising. Other initiatives are more strategic, but can bring long-term benefits rather than quick wins; for example, brand development or employee training.
A balance between the two is necessary for agency growth and sustainability.
Additionally, consider that ROI can be both tangible and intangible. Tangible ROI refers to easily quantifiable returns from an investment, such as increased sales, cost savings, and other financial gains that can be directly measured in monetary terms
On the other hand, intangible ROI includes returns that can’t be measured directly, but are equally important. These might include improved brand recognition, customer satisfaction, employee morale, or technological advancements.
