Customer Community (2024)

FAQs

What are customer communities? ›

A customer community is defined as places or platforms for customers, experts, partners, and others to discuss a product, marketplace, post reviews, brainstorm new product ideas and engage with one another about a company's products/services/brands.

Apple. Apple has built a thriving customer community that doubles as a customer support platform. They've even gamified the experience so that contributors get points and are allowed more moderation features as they move up levels.

Examples of consumer communities include members of the military, college students, extreme sports enthusiasts, environmentalists, seniors, and teachers. To engage consumer communities, companies align their brand promise and brand integrity with what these customers value.

In Social Studies, second graders have been studying the three main types of communities: urban, suburban and rural.

One of the main differences between customer marketing and community marketing is their focus. Customer marketing is focused on individual customers and their interactions with the brand, while community marketing is focused on building a sense of community and connection among customers.

A customer community is a dedicated space that hosts a relationship between a brand or company and its customers. By Mighty Team. November 22, 2023.

B2C customer community

These communities provide a platform for customers to connect, share experiences, and receive support from the brand and fellow consumers. You can also integrate a learning management system (LMS) with a customer community. This provides a centralized system for customer learning resources.

What is an example of a consumer in a community? ›

Understanding the Ecosystem

Primary consumers feed off the producers. Examples of these creatures are chipmunks, small fish, insects, and deer. Secondary consumers eat the primary consumers. Secondary consumers can be omnivores (eating both plants and animals) or carnivores (eating only animals).

What is an example of consumer culture? One of the best examples of consumer culture is found in the culture of materialism and conspicuous consumption. Conspicuous consumption is a culture where people buy goods for the primary purpose of showing other how much something costs and how much they have.

Customer Community – Business-to-consumer communities with large numbers of external users. Enable customer self-service, extend business processes, and build deeper customer relationships. Customer Community Plus – Business-to-business communities for support and non-sales scenarios, such as eCommerce.

Community marketing is a brand growth strategy centered around bringing customers together over a topic that is aligned with, or directly related to, a brand in an engaging and non-intrusive way that puts customers first.

A Salesforce Community is a CRM solution that works to create a digital cloud-based space in which to interact and share information. Brands and businesses can create multiple communities that service different groups.