A defensive strategy is one for market leaders and market leaders alone.
The key principles of a defensive are:
- To have the courage to attack yourself by doing what you currently do ever better.
- To pre-empt or block strong competitor moves – it usually costs much more to regain market share than to retain it.
- To avoid price wars – the largest player has both most scope to survive a price war and destroy its own profitability.
- To aim for industrial peace – ‘The supreme act of warfare is to subdue the enemy without fighting.’ (Sun Tzu)
Gillette (Mach 2, Mach 3, Mach 3 Turbo, Fusion, etc) and Microsoft (Windows 95, 97, XP, Vista, 7, 8, etc) are master practicioners of the defensive strategy.
To discuss your business critical issue
Please call Paul New on 020 8390 9972 or 07790 501225 or send a message.
