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Last Updated : 28 Mar, 2024
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Cash Discounts and Trade Discounts are often used interchangeably. They are offered to attract customers and increase sales. The main purpose of both discounts is to increase product sales. A Cash Discount is offered by the seller to the buyer when the buyer is paying the bill, whereas, a Trade Discount is offered by the seller to the reseller during the time of purchase of a product.
What is Cash Discount?
A cash discount is a discount that the seller gives to the buyer for the period during which the invoice is valid if the invoice is paid within a certain time. Cash Discounts are also known as early payment discounts because they encourage customers to pay before maturity. By slightly reducing the buyer’s payment, it will encourage the buyer to pay on time.
Key features of Cash Discount:
- Fee Reduction: Cash Discounts help businesses cut or eliminate transaction fees related to credit card processing, aiding in maintaining profit margins and avoiding unpredictable costs.
- Consistent Margins: Implementing a Cash Discount program ensures steady profit margins across transactions, enabling accurate financial planning without the variability of processing fees.
- Increased Cash Flow: Cash Discounts attract bargain hunters, encouraging cash payments and potentially boosting future purchases. Additionally, they improve cash flow for smoother operations.
What is a Trade Discount?
A Trade Discount refers to a discount that provides a certain discount on the retail price of the product if it is purchased in large quantities. Trade Discounts are offered to increase the sale of the product. Sellers might keep buyers in the long run by giving Trade Discounts because that offers buyers confidence. It also manages buyer-seller relationships.
Key features of Trade Discount:
- Price Reduction: Trade Discounts lower the listed price of products or services, often as incentives for bulk purchases or favorable terms.
- Customized Deals: Unlike public discounts, Trade Discounts are negotiated between suppliers and customers based on factors like quantity or timing.
- Post-Purchase Adjustments: These Trade Discounts aren’t applied immediately but appear on invoices after purchase, allowing for tailored discounts.
Difference between Cash Discount and Trade Discounts
Basis
Cash Discount
Trade Discount
Meaning
A Cash Discount is offered by the seller to the buyer when the buyer is paying the bill.
Trade Discount is offered by the seller to the reseller during the time of purchase of a product.
Purpose of discount
Cash Discounts ensure timely payment for purchased items.
Trade Discount helps to increase the sales of the product.
Time when the discount is allowed
A Cash Discount is offered at the time when the buyer pays the bill amount.
A Trade Discount is offered at the time when the item is purchased.
Type of payment allowed
Cash Discounts are allowed on only transactions related to cash payments.
Trade Discount is allowed on transactions related to both cash and online payments.
Motive
Cash Discount is provided to motivate buyers to pay bills instantly.
Trade Discount is provided to retain customers and make them future buyers.
Record of discount
Cash Discounts are recorded because the amount that the customer pays is calculated after reducing the trade discount.
Trade Discounts are not recorded in the cash book.
Conclusion
Cash and Trade Discounts are major elements in business markets. Sellers can take advantage of these discounts to increase sales and retain customers. The two types of discounts work differently, but both help to increase business and keep customers happy.
Cash and Trade Discount – FAQs
What are the advantages of offering Cash Discounts?
The main advantages of offering Cash Discount is that it motivates the customer to make payments on time. Early payment incentives also increase the cash flow as they encourage customer to pay early.
What are the advantages of offering Trade Discounts?
The main advantage of offering Trade Discounts is that lower prices encourage customers to buy more products and can increase sales. Since more than one product can be purchased with the same amount, purchasing power also increases.
How to calculate Trade Discounts?
Trade Discount is calculated as a percentage of list price. It provide buyers goods and services at lower rate.
What is the list price?
List price is the basic price of a product before any discount is applied on it. List price is set by the manufacturer for their product or services.
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