Does Instagram Pay You for Views 2024? (2024)

Does Instagram pay you for views? Well, the short answer is: No, anymore. Once Instagram used to run a program named Instagram Reel Play bonus (Stopped in March 2023).

Under that program, a creator could earn something between $0.01 to $0.05 per 1,000 views for reels. However, Instagram called it off. Now, let's dive deeper and unravel the full story with Socialpros.

Does Instagram Pay You for Views 2024? (1)

Does Instagram Pay for Views?

Instagram experimented with the Reel Play Bonus for professional accounts from 2021 to March 2023. It was an invite-only deal for the select few. Creators had the opportunity to earn money based on factors like views, the type of content they produced, and its quality. However, that chapter has closed now.

This is how it used to look:

How Much Does Instagram Pay for Views on Reels?

Or, better put, how much did Instagram use to pay for reels during that 2021-2023 period? It hinged on factors mentioned earlier, such as engagement rate, follower count, and content quality.

The higher the engagement rate and content quality, the more money creators would rake in. To get deeper insight, I recommend reading: How much does Instagram pay for 1 million views?

Any Other Ways to Get Paid on Instagram?

While the Instagram Reels Play Bonus used to be the go-to for earning directly from Instagram, there are still various ways to make money on this platform—just not directly from Instagram itself.

▪️Partnering with Brands

You can earn money by crafting branded content, tagging the brand you're collaborating with, and cashing in. To unlock this feature, you'll need a professional account and a minimum of 1000 followers.

▪️Live Video Badges

Instagram Live Badges are exclusively accessible for creator accounts based in the US, aged 18 and above, and boasting more than 10,000 followers.

During your live sessions, viewers have the option to purchase badges to show their support for your content. The badges are priced at $0.99, $1.99, and $4.99.

▪️Instagram Subscriptions

In this scenario, Instagram doesn't pay you for views; instead, it's Instagram users who pay a monthly fee to access your exclusive and valuable content.

To qualify, you should be 18+ with over 10,000 followers. The pricing is influenced by factors like content, niche, and audience, spanning from $0.99 to $99.99.

▪️Set Up Your Instagram Shop

If you have products, you have the option to open a shop on Instagram. Regardless of whether you've set up an Instagram shop or not (bearing in mind that this feature isn't available in all countries), you can leverage the platform as a medium to sell your products.

▪️Want to Make Money from Your Views on Instagram?

If you're seeking tips and tricks to monetize your Instagram account, consider these:

  1. Choose your niche: Pick a niche that you're into, and stick with it. Keep things focused on what interests you the most.
  2. Build at least 1000 followers: Having more followers is advantageous, but you can still kickstart with just 1000. Many big brands like Sephora and Nike collaborate with nano-influencers.
  3. Create high-quality Reels and Carousels: Certainly, Reels and Carousels emerge as highly engaging content on Instagram. Enhance their appeal by integrating filters, trending music, and appropriate hashtags for increased engagement.
  4. Post at the best times: Share your compelling content when your audience is most active. Leverage Instagram Insights to pinpoint these optimal times for maximum engagement and impact
  5. Post consistently: To develop your community, maintain some organization and aim to post regularly, perhaps three times a week. It's not about overloading, just keeping a consistent pace.

Does Instagram Pay You for Views 2024? (2024)

FAQs

Does Instagram pay you for reels in 2024? ›

No, Instagram does not currently offer direct monetization options for Reels following the discontinuation of the Reels Bonus Program. But you can still monetize Reels through brand collaborations, affiliate marketing, promoting personal merchandise, and exclusive content for subscribers.

How to monetize your Instagram in 2024? ›

How to Monetize Instagram in 2024
  1. Create Sponsored Content.
  2. Join an Affiliate Program.
  3. Sell Online Courses.
  4. Offer Paid Subscriptions.
  5. Enable Instagram Shop.
  6. Set up Your E-commerce Store.
  7. Create Video Ad Placements.
  8. Go Live to Earn Badges.
Jan 10, 2024

Will Instagram pay money for views? ›

Instagram doesn't pay creators directly for views, whether 1,000 or one million people watch the content. How much money you make on Instagram depends on the number of followers you have, your engagement rate, and the monetization strategies you use.

How much Instagram pays for 10,000 views? ›

Instagram doesn't offer a fixed rate for 10k views; creators typically earn between $0.01 to $0.05 per 1000 views. Therefore, for 10k views, earnings could range from $0.10 to $0.50. However, creators can augment their income through brand collaborations and affiliate programs, irrespective of their follower count.

Are people no longer getting paid for reels? ›

Unfortunately, the platform sunsetted this program in March of 2023. But that doesn't mean you can no longer make money by creating and sharing Instagram Reels! You just have to get a little creative.

How much does Instagram pay for 1000 views on reels? ›

Does Instagram pay you for views? Well, the short answer is: No, anymore. Once Instagram used to run a program named Instagram Reel Play bonus (Stopped in March 2023). Under that program, a creator could earn something between $0.01 to $0.05 per 1,000 views for reels.

How many views on Instagram reels to get paid? ›

How does the Instagram Reels Bonus Program Work? Payout happens on Reels that get at least 1000 views over 30 days, so it's pretty attainable and definitely worth your time. It is currently US-based and invite-only, but Instagram did state that they're looking to expand the program globally in 2022.

Is everyone eligible for monetization on Instagram? ›

Instagram Subscriptions allows you to monetize your video and audio content. You must be eligible for Instagram Subscriptions to enable Subscriptions. Remain compliant with Instagram's Community Guidelines and Content Monetization Policies. Have a professional account on Instagram with at least 10,000 followers.

Is it hard to get monetized on Instagram? ›

How do you qualify for monetization on Instagram? To use Instagram's monetization features—Subscriptions and Badges—you must be aged 18+, comply with the platform's policies, and have at least 10,000 followers on a professional or business account.

How do you convert Instagram views to money? ›

In order to receive payouts of your earnings, you must: Meet our Partner Monetization Policies and Content Monetization Policies. Set up a payout account. Without a payout account, you can earn up to $500 per monetization tool, with a maximum of $1,500 across 3 tools.

How do I turn on monetization on Instagram? ›

After agreeing to the Terms of Use:
  1. Navigate to the Business info page. This information will be used to set up your profile and report your taxes. ...
  2. Next, set up your payments. ...
  3. In the Ads in profile feed page, keep Monetize ads in profile feed toggled on, then tap Continue.

How does Instagram pay you for reels? ›

In short, Instagram pays you for people playing your Reels according to the number of views your Instagram Reels get. The more people play them, the more money you can earn as a creator.

How to receive payments on Instagram? ›

You have three options:
  1. Sign into your bank: Securely sign into your online bank.
  2. Manually link bank account: Enter your bank account information to link to your payout method.
  3. Link your PayPal account: Log into PayPal to receive money there.

How much did Instagram pay for 1 million views? ›

How much does Instagram pay for 1 million views? Instagram does not pay creators for views, even if a Reel receives millions of views.

Will we get money from Instagram reels? ›

It's exactly what you think – how to earn money from Instagram Reels. In short, Instagram pays you for people playing your Reels according to the number of views your Instagram Reels get. The more people play them, the more money you can earn as a creator.

How many followers do you have to have on Instagram to get paid for reels? ›

Instagram doesn't have a strict minimum number of followers required to earn money from Reels. However, generally, having a larger and more engaged audience will make it easier to monetize your content.

How to get views on Instagram reels 2024? ›

How to get more views on Instagram Reels? +
  1. Choose your hashtags according to your content to reach the right audience.
  2. Don't watch your video from your ID - algorithms may "think" you are trying to increase views.
  3. Post your Reels when your audience is active.
Jan 16, 2024

Who is eligible for Instagram reels bonus? ›

To be eligible for the Instagram Reels Bonus program, creators must have an existing reel with at least 1,000 views, be at least 18 years old, and meet other vague partner monetization policies.

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