Effective Wealth Management Lies in the 3 P’s: protection, personalization and preparation (2024)

Once your bank account reaches a certain figure, managing your money wisely goes beyond just balancing your checkbook. Overseeing a large portfolio of assets is a sizable responsibility — one that requires the expertise of a financial planning professional.

That’s where Goldfinch Wealth Management enters the scene. Their team offers a wealth of services for both individuals and businesses, delivering integrated plans tailored to suit their clients’ individual needs and cultivate confidence as they achieve their financial goals and broaden their portfolios.

“It’s a challenging task, and it takes the right pairing of client and advisor to make it work”, says Roy Janse, the Managing Partner of Goldfinch Wealth Management.

“Everyone wants their wealth to grow, achieve their lifestyle goals and enjoy financial independence,” Janse says, “but with accumulated wealth comes the larger concern of, ‘Now that I’ve spent a lifetime building this, how do I avoid making a mistake or or spending my money unwisely?”

Janse says that Goldfinch emphasizes a risk-conscious, comprehensive approach to its client base, with a higher net worth.

“Often, people will unknowingly take on way more risk than they really need to accomplish their goals and generate the desired return on investment,” he says. “They factor in elements such as inflation and health care costs that may come up down the road, but the amount of risk they are taking will potentially give them a higher return than they actually need, opening them up for more downside risk. Our team provides insights on how you can mitigate the risks taken within your accounts, while preserving your capital and growing your portfolio.”

Janse is quick to add, though, that a good wealth management advisor is just that: an advisor .

“First and foremost, we always take the approach that this is not our money, this is our clients’ money,” he says. “Our purpose is not to tell our clients what strategy or investment product to use, but to listen, understand and outline the best options available to them.” Janse continues, “A skilled financial advisor will be able to provide insights into areas of your life that you may not even be aware of.”

Janse founded Goldfinch Wealth Management in January 2021, with nearly 20 years of experience in the financial services industry under his belt. The wisdom and understanding gained throughout his career helped him envision exactly what kind of firm he wanted Goldfinch to be: one that takes a personalized approach to each and every client.

“I begin the process by listening and diligently seeking to understand the client’s personal circ*mstances, needs, goals and unique personality,” he says. “Do they crave a collaborative approach or prefer to be totally hands off? All of this is important information for our team to know, and allows us to tailor our approach accordingly.” Janse added, “We never put our clients in a box; we build a box for our clients.”

In order to ensure that your wealth management plan is strategically personalized, Janse says individuals should prepare by doing their due diligence in their search for a financial advisor. “I would encourage people to interview two or three companies, and determine the best fit for your specific needs and goals,” he says. “What is this firm’s area of focus? What type of clients do they typically work with? What are their processes? You want to feel confident that your finances are in capable hands, and that your advisor will provide sound solutions and recommendations for your unique set of circ*mstances. After all, money doesn’t come with instructions.”

Securities and Advisory Services offered through Commonwealth Financial Network®, member FINRA / SIPC, a Registered Investment Adviser.