Efficiency and Renewables on the Menu for McDonald’s - RMI (2024)

Efficiency and Renewables on the Menu for McDonald’s

Not many people associate fast food with clean energy. But that’s exactly what one of the largest quick-service restaurants in the world is exploring. RMI recently completed a net-zero-energy study for McDonald’s, which explores how to offset the energy consumption of an entire restaurant with renewable energy.

Working alongside the net-zero-energy visionaries at New Buildings Institute (NBI) and kitchen equipment experts at Fisher-Nickel, Inc., RMI looked critically at the technical and financial feasibility of achieving net-zero energy for a McDonald’s restaurant. The study builds on previous work performed by a group of Duke University graduate students (with support from RMI), in tandem with prior energy-efficiency studies and LEED designs developed by McDonald’s.

To achieve net-zero energy (NZE), a McDonald’s restaurant must offset its energy consumption with on-site renewable energy generation on an annual basis. Restaurants have a high energy density (a lot of energy used within a small physical footprint), which makes them challenging candidates for net-zero energy. High energy density requires a costly solar system, making energy efficiency critical to reaching net-zero energy on a standard site with reasonable first costs. The study reveals a number of energy-efficiency opportunities throughout the building, and more thoroughly examines kitchen equipment, which is the most significant building energy end-use in a McDonald’s restaurant.

Increasing Burger Efficiency

So what is the minimum amount of energy required to cook a burger? A side of fries? What about the energy used to keep your drink cold? Based on the study, kitchen equipment represents the greatest opportunity for energy savings, as it can consume more than 50 percent of the energy in a new McDonald’s restaurant. By considering the minimum amount of energy required to cook each menu item and comparing this with actual kitchen equipment energy consumption, the RMI team uncovered both near-term and future kitchen equipment upgrades that can cut kitchen energy use in half. The team’s analysis uncovers opportunities to reduce idle energy consumption (equipment energy consumption when food items are not being cooked) and increase overall kitchen equipment efficiency without substantially changing McDonald’s operations.

McDonald’s has been driving its kitchen equipment suppliers to improve energy efficiency for years, and the company currently encourages the use of low-oil-volume fryers and custom exhaust hoods that make ventilation more efficient (which also reduces heating and cooling loads). However, more opportunity exists—both in the kitchen and throughout the building. With the results of this study, the McDonald’s team can work with key equipment suppliers to focus on improving the most energy-intensive pieces of equipment and combining pieces of equipment where practical.

Beyond Burgers

In considering net-zero energy, the team did not focus on burger production alone. The menu has other items, and the building has other needs, such as keeping its customers and employees comfortable. The team took an integrative, whole-systems approach to understanding the ways that building systems interact, and leveraging the interactions between building systems.

While the kitchen may be the primary energy consumer, other building systems, including HVAC (heating, ventilation, and air conditioning), play a key role in achieving net-zero energy. HVAC energy consumption is very closely tied to kitchen equipment energy consumption. Not only does the kitchen equipment heat its surroundings, but the cooking process requires mechanical ventilation to maintain indoor air quality. The use of targeted ventilation strategies, paired with solar thermal, geothermal, and waste heat loops, could save up to 90–95 percent of HVAC system energy in a NZE store. The team’s strategy also consolidates HVAC and refrigeration equipment and uses advanced control strategies wherever possible to reduce equipment capital costs while reducing system energy consumption.

Building lighting systems are another key area of focus for this study. The study shows up to a 60-percent reduction in lighting energy consumption is possible while also decreasing lighting system capital costs. Improved system design can produce the same light levels as a traditional lighting design using fewer fixtures. Falling LED prices, increasing LED efficiency, and targeted lighting system designs (including natural lighting with skylights) enable this level of energy reduction.

The team uncovered a number of solutions related to the HVAC, lighting, and refrigeration systems, in addition to building envelope, kitchen equipment, and other building load improvements. Where possible, system efficiencies were improved, passive strategies were used, equipment was combined, and waste heat was recovered. Energy efficiency solutions were assessed (using equipment-specific analysis and whole-building energy modeling), prioritized, and packaged into a recommended net-zero energy solution.

Getting to Net Zero

The net-zero energy solution recommended to McDonald’s is an all-electric restaurant that would achieve 60 percent energy savings and 90 percent energy cost savings. A 300 kW on-site solar PV system, installed primarily over the parking areas, would provide the energy needed to reach net-zero energy within the footprint of a typical McDonald’s site. The restaurant would offer the same menu and operating hours, and when the sun isn’t shining, it would draw electricity from the utility. While the recommended scenario includes some kitchen technologies that require further development, a separate scenario shows that net-zero energy is achievable today with available technologies at a significant incremental cost.

One of the team’s recommendations is for McDonald’s to pilot an innovative “integrated thermal loop,” that joins solar thermal collectors, waste heat capture, and a geothermal heat pump together to efficiently deliver the space heating, space cooling, and service hot water required by the restaurant. This loop, while similar to those used in net-zero-energy buildings such as the Walgreen’s net-zero-energy retail store, could be expanded in the future to include key pieces of kitchen equipment.

Taking the Study to the Bank

“The net-zero-energy study has become the North Star that will continue to guide our efforts to improve the energy efficiency of our new and existing restaurants,” says Roy Buchert, Global Energy Director for McDonald’s. McDonald’s is likely to leverage this net-zero-energy study to drive further efficiency in new and existing McDonald’s restaurants where it makes business sense. For these restaurants, it is important to leverage existing upgrade opportunities, including equipment swap-outs and interior remodels, to reduce first costs and prevent any disruptions to operations. Many efficiency upgrades include simple, non-invasive changes that could be implemented with minimal disruption.

Building upon the net-zero-energy study, McDonald’s plans to prioritize the findings over time to map alongside its business objectives, and has identified the following steps.

  • Explore recommended energy-efficiency strategies, including research and development to further improve kitchen equipment efficiency, in order to reduce overall NZE costs
  • Potentially design and build a pilot NZE restaurant in the future to act as a “learning lab” to test and validate new technologies
  • Identify one or more vendors to design, deliver, and maintain large solar installations on standard McDonald’s sites, while securing incentives and financing as necessary
  • Engage with the restaurant industry and suppliers as appropriate to help drive future improvements

RMI believes McDonald’s can leverage this study to change the way that we think about energy. Developing the first net-zero-energy quick-service restaurant and driving deeper savings within existing restaurants can spur radical changes and transform the quick-service restaurant industry’s approach to energy. As the largest U.S. and global presence in this industry by revenue, McDonald’s has the power to drive equipment improvements, influence other key players in the industry, and deliver hundreds of millions of dollars in energy savings across the industry each year.

Image courtesy of Bikeworldtravel / Shutterstock.com

Efficiency and Renewables on the Menu for McDonald’s - RMI (2024)

FAQs

What makes McDonald's efficient? ›

McDonald's restaurants are designed for efficiency. From the kitchen layout to the assembly-line approach, the emphasis is on speed and accuracy. This not only ensures quick service but also maintains the quality of the food. McDonald's invests heavily in employee training through its renowned Hamburger University.

What does McDonald's do to improve the environment? ›

Since 2020, we have continued to substantially achieve supporting deforestation-free supply chains across our primary commodities: beef, soy for chicken feed, palm oil, coffee and fiber for guest packaging. In aggregate, 99.0% of these priority commodities supported deforestation-free supply chains in 2022.

How does McDonald's save energy? ›

Restaurant Energy

This includes investing in areas such as renewable energy, LED lighting, energy-management systems and energy-efficient kitchen equipment. Across the globe, our markets are in various phases of strategy development and implementation.

What is the net zero ambition of McDonald's? ›

Net zero emissions goals and definitions. Globally, McDonald's Corporation is committed to reaching net zero emissions by 2050 by joining the Science-Based Target initiative (SBTi) Business Ambition for 1.5°C and the UN Race to Net Zero.

What makes McDonald's so successful? ›

McDonald's has been able to build a strong brand through consistent marketing and advertising efforts, including memorable TV commercials and sponsorships of major sporting events. This has helped the company to establish a strong emotional connection with its customers, which has contributed to its enduring success.

How does McDonald's support productivity? ›

Through Total Productive Maintenance (TPM), McDonald's ensures that its equipment operates at peak efficiency, thereby reducing downtime and maintenance costs. This comprehensive approach to process improvement has contributed significantly to the company's ability to maintain a competitive edge.

What could McDonald's do to improve? ›

By streamlining processes, personalizing menus, educating and empowering employees, creating a culture of continual improvement, focusing on hygiene and hygiene, embracing technology solutions and working together, McDonald's can improve its operations and better serve its diverse customer base.

Does McDonald's have an environmental sustainability statement? ›

We support policies that drive increasing the creation of recycling end markets and incentivize the use of more sustainable and recycled materials, including the creation and use of packaging designed for recovery, following the waste hierarchy.

What is the sustainable strategy of McDonald's? ›

Sustainable Packaging and Waste Reduction: In response to the global issue of plastic waste, McDonald's has recognized the importance of sustainable packaging. The company is actively working towards the goal of using 100% renewable, recycled, or certified sustainable packaging by 2025.

What is McDonald's biggest weakness? ›

While trying to cut costs, McDonald's has been slow to introduce new menu items and innovations, which has put it at a disadvantage compared to its competitors. This can result in a decline in sales and a loss of market share. Cost control is a weakness of McDonald's.

How much energy does McDonald's use? ›

As the average McDonald's is4,500 square feetand there are over13,400 locationsin the U.S., American McDonald's locations alone use nearly 4.9 billion kWh per year. That's as muchpoweras the Three Gorges Dam produces.

What are the benefits of McDonald's? ›

Pay for Performance
  • Major medical insurance.
  • Prescription drug card.
  • Dental insurance.
  • Vision insurance.
  • Life insurance.
  • Long-term and short-term disability insurance.
  • Generous holiday and PTO plan.
  • Flexible Spending Accounts.

What are the environmental issues of McDonald's? ›

Waste. McDonald's is one of the world's largest producers of fast-food waste, with millions of tons of packaging and food waste generated each year. In fact, they produce 3 tonnes of packaging waste every single minute. That's over 2 million tons of waste a year!

What is free McDonald's for life? ›

If you don't know what a McGold Card is (you're not alone), it's a highly coveted honor that gives the cardholder free McDonald's for life. Once an urban legend, the McGold Card has been confirmed to live in the wallets of Rob Lowe, Bill Gates, Mitt Romney, and a small group of other individuals.

How is McDonald's reducing waste? ›

We are reducing plastic use by redesigning items such as switching to paper-based straws, deploying new McFlurry cups without plastic lids, and introducing salad boxes and cutlery made from renewable fiber.

What should McDonald's do to improve? ›

By streamlining processes, personalizing menus, educating and empowering employees, creating a culture of continual improvement, focusing on hygiene and hygiene, embracing technology solutions and working together, McDonald's can improve its operations and better serve its diverse customer base.

What makes the McDonald's logo effective? ›

The McDonald's logo is effective because it's simple, memorable, and has an emotional appeal. More specifically, it's effective for the following reasons: Simplicity and clarity. The Golden Arches are simple and uncluttered, making them easily recognizable.

What gives McDonalds a competitive advantage? ›

McDonald's boasts several key competitive advantages that have positioned it as a global fast-food leader. These strengths include its unparalleled brand recognition, vast global presence, and efficient franchise model.

What are McDonald's key success factors? ›

Customer satisfaction in McDonald's is influenced by various factors. These factors include food quality , product innovation , trust , brand trust , brand loyalty , job happiness and motivation , service quality , experiential marketing , and location .

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