Email Marketing is a famous digital marketing technique used to inform your customers about the latest products, services and discounts. It helps in building a relationship with customers. Email marketers have a good understanding of their target audience and industry trends. Creating regular newsletters, emailers and product journeys is not an easy task, hence, email marketers are paid well. In this article, we will cover the best Email Marketing salary across the world!
Factors Defining Email Marketing Salary
A salary is a set sum of money or other payment that employees get from their employer annually in exchange for their labor. An email marketer's salary is influenced by several variables, including their education level, work history, and essential talents. A candidate can expect to earn more money if they have more education and experience. Additionally, geography and, more significantly, the cost of housing have a significant role in establishing the cost of living, an important consideration when determining salary. Last but not least, when comparing job titles to calculate salary, necessary talents may be an even more reliable criterion. After all, the same job title may mean very different things to different firms. The essential qualities required to become a successful email marketer are listed below:
- Technical skills
- Improving deliverability
- Understanding segmentation and personalization
- Knowledge of compliances.
- Analytical mindset
Also Read:The Many Roles of Email Marketing
Email Marketing Salary in India
An email marketing salary indeed depends upon geographic area besides many other things. However, employees with knowledge of email marketing make an average salary of INR 19 LPA, with most earningsbetween INR 15 - 50 LPA in India.
Email Marketing Executive Salary
The primary responsibility of an email marketing executive is to maximize email communication to raise brand recognition. The job of the email marketing executive includes developing and building HTML email templates, creating email campaigns, monitoring email quality, and testing templates and emails to ensure they are responsive to various email clients and devices.
The typical annual salary of an entry-level email marketing executive with under 3 years of experience is INR 2.7LPA. However, a mid-career email marketing executive with 4 to 9 years of experience gets an average pay of INR 3.8LPA. In contrast, a seasoned email marketing executive with 10-20 years of experience makes an average pay of INR 4.8 - 10 LPA.
Email Marketing Specialist Salary
The term "email marketing specialist" refers to a marketing employee who plays a very specializedjob and uses email as a medium for communicating with both current and new clients. The goal of this person's employment is to produce engaging emails for recipients to open and possibly respond to them. Growing a company's email list for such outreach is typically another responsibility assigned to the email marketing specialist. They may also aid in concentrating and classifying email recipients.
With less than 3 years of experience, an entry level email marketing specialist can expect to make an annual income of INR 3.9 LPA. A mid-career email marketing specialist with 4 to 9 years of experience earns an average pay of INR 18.7 LPA, while an experienced email marketing specialist with 10 to 20 years of experience makes an average pay of INR 7.2 LPA.
Become a Digital Marketing Professional
- 50000+Expected new jobs in Digital Marketing
- 44%Companies prioritizing a digital-first approach
- 52%Growth in Social Media and Digital Marketing jobs
Post Graduate Program in Digital Marketing
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
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Here's what learners are saying regarding our programs:
Allan Joaquin
Senior Copywriter, AMI Group
Completing the PGP in Digital Marketing and gaining knowledge allowed me to service new clients needing consultancy on digital marketing strategies. After upskilling with Simplilearn's digital marketing course, I increased my revenue by 50%.
Michael Anastasiadis
I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.
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Email Marketing Manager Salary
Managers of email marketing are in charge of teams of workers who design and carry out marketing programs across various internet channels. Their staff must constantly research prospects and potential clients to improve their product marketing and advertising.
An entry level email marketing manager makes an average income of INR 3.8 LPA with fewer than 3 years of experience. A mid-career email marketing manager with 4 to 9 years of experience makes an average pay of INR 8.2 LPA. In contrast, an experienced email marketing manager having 10 to 20 years of experience earns an average salary of INR 8.1 LPA.
Email Marketing Salary in the USA
Over the past several years, an increase in open rates and engagement has made email marketing one of the pandemic's success stories. In 2021, 80.0% of US citizens were email users. The market for email marketing is anticipated to be worth US$ 12.4 billion in 2022 and US$ 59.8 billion by 2032.
Job Title | Range | Average |
---|---|---|
Marketing Executive | $66,342 - 92,746 | $77,750 |
Marketing Specialist | $54,954 - 90,481 | $65,365 |
Marketing Manager | $89,500 - 117,000 | $90,000 |
Email Marketing Salary in Dubai
Email marketing in Dubai is a highly successful digital and online marketing tactic for companies looking to connect with current clients and attract new ones globally. Numerous organizations have employed email marketing in Dubai and the United Arab Emirates to produce high-quality leads and business.
Job Title | Range | Average |
---|---|---|
Marketing Manager | AED 27k - 300k | AED 120,000 |
Marketing Executive | AED 24k - 179k | AED 80,733 |
Marketing Specialist | AED 8k - 141k | AED 54,938 |
Email Marketing Salary in Canada
The field of digital marketing is expanding quickly in Canada due to commercial globalization. However, this trend is anticipated to last for a very long time. Therefore marketers should be aware of prospects for digital marketing in Canada.
Job Title | Range | Average |
---|---|---|
Marketing Executive | C$48k - 82k | C$63,375 |
Marketing Specialist | C$44k - 68k | C$55,928 |
Marketing Manager | C$42k - 118k | C$70,000 |
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Conclusion
Pursue a professional certificate program to enhance your email and digital marketing knowledge. Such courses will help you attain a better Email Marketing salary. Simplilearn offers a wide range of courses to working professionals and freshers.
Fast track your career with PGP in Digital Marketing in partnership with Purdue University and co-created with Facebook. Learn top digital marketing tools with this online marketing course featuring Masterclasses from Meta and Purdue and Harvard Business Publishing case studies. Enroll now!
Become a Digital Marketing Professional
- 50000+Expected new jobs in Digital Marketing
- 44%Companies prioritizing a digital-first approach
- 52%Growth in Social Media and Digital Marketing jobs
Post Graduate Program in Digital Marketing
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
8 Months months
View Program
prevNext
Here's what learners are saying regarding our programs:
Allan Joaquin
Senior Copywriter, AMI Group
Completing the PGP in Digital Marketing and gaining knowledge allowed me to service new clients needing consultancy on digital marketing strategies. After upskilling with Simplilearn's digital marketing course, I increased my revenue by 50%.
Michael Anastasiadis
I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.
prevNext
Not sure what you’re looking for?View all Related Programs