ESG in private equity: marketing tool or value driver? (2024)

Investors, asset managers and ultimately all of us are becoming more and more focused on Environmental, Social and Governance (ESG) related issues. This translates to a higher focus on the way companies run their business and the impacts they trigger on people and the environment. As a result, ESG investments has seen tremendous traction, amounting to USD 30 trillion today, increasing by 68% since 20141.

What about Private Equity: is ESG a “must-have”, a side marketing instrument, or a contributor to value creation? In other words, is ESG really creating net financial value, or should it be regarded as a net cost to pay to satisfy a certain segment of the investor population?

ESG: a financial value creation driver?

ESG intentionally emphasizes a company’s commitment to creating enduring, sustainable value. As with any transformational strategy, it is not centered around immediate or upcoming profits but on sustainable long-term growth. Hence, embracing an ESG-oriented approach should confer a competitive advantage for those companies that opt to prioritize it over the long haul, due to the value creation and the positive change it ultimately brings forward.

As per the NYU/Rockfeller’s Asset Management paper2, in which over a thousand studies on ESG published between 2015 and 2020 have been aggregated, 58% of the analyzed corporate studies showed a positive relationship between ESG and financial performance (such as return on equity, return on assets, or stock price), 13% showed a neutral impact, 21% mixed results (the same study finding a positive, neutral or negative results) and only 8% showing a negative relationship.

Another study showed that companies that rank higher on ESG metrics have outperformed the market by up to 3% per year over the period 2015 to 2019.

It also demonstrated a positive impact on talent, which is instrumental in fueling growth given the current “Great Resignation” trend: according to the New York Times, employees in purpose-driven companies are 1.4x more engaged and enjoy 1.7x more job satisfaction. These employees are also 3x more likely to stay at their company3.

What about Private Equity?

First of all, despite an image widely spread during the 80s of PE firms as aggressive corporate raiders, the majority of such firms actually strive to enhance the performance of the companies they acquire by implementing stronger corporate governance.

When ESG initially gained popularity, most PE firms considered ESG and sustainability related issues from a risk management perspective. In the first years, greater weight was given to whether negative ESG criteria could lead to reputational risk and/or risks of fines, lawsuits, and therefore value destruction. Recently, a shift has been witnessed, as PE investors are now looking at ESG as a key value driver.

In Europe, nearly half (47%) of Private Equity managers (“General Partners”, usually referred to as “GPs”) now address climate change through ESG policies, a 13% increase over the previous year3! Blackstone for instance, the PE investor with the largest amount of dry powder in 2022 (approximately USD 44 billion), is already planning to reduce emissions in new acquisitions by 15%4. In addition, according to the Principles for Responsible Investment network (PRI)5, the count of Private Equity and Venture Capital GPs who have joined the network has increased fourfold in the last five years, reaching a current total of 1,090. Currently, nine out of the top 10 global GPs are affiliated with PRI.

However, if the industry is committing to net-zero objectives, this is still primarily achieved through sector screening and selection, not through the transformation of existing assets. Furthermore, some funds are at the same time still targeting high-emitting assets in order to boost returns.

Still, 87% say they consider ESG factors in order to decrease investment risk and potential litigation, and 60% of Private Equity investors (“Limited Partners” usually referred to as “LPs”) say that their ESG investment strategy has had a positive impact on investment returns6.

Private Equity firms are currently facing challenging fundraising conditions, with LPs constrained in their ability to make new commitments and closely scrutinizing managers' abilities to perform well in turbulent markets. In this cash-constrained environment, the question arises: will ESG considerations become crucial differentiators or lose significance as LPs and GPs prioritize returns above all else? Early indications suggest that ESG remains overall a critical factor in GP selection and that European LPs are still prioritizing sustainability and incorporating ESG and diversity and inclusion (DE&I) into their due diligence process. A survey conducted by INSEAD's Global Private Equity Initiative7revealed that 90% of LPs consider ESG in their investment decisions, with 77% using it as a criterion for selecting GPs. Lastly, many LPs are developing more sophisticated approaches to evaluate the GPs' ESG capabilities and are even assisting them in improving their practices.

This LP appetite in ESG and the positive correlation with improved returns are thus overall pushing GPs to become more knowledgeable when it comes to ESG concepts and their concrete implementation. This comes with increased support from advisory firms, covering broad sustainability topics as well as more expert niche areas, such as taking ESG into account in tax policies as part of good governance and transparency disclosures.

The energy transition has also been an important point of attention for PE firms and, according to PitchBook8, PE firms are increasingly focusing their investments on the energy transition and clean industries segments. For instance, some PE firms are embracing the energy transition and contributing to the financing of the carbon-tech ecosystem.

Two concrete examples are the Blackstone’s USD 1.4 billion acquisition in 2021 of Sphera, a software as a service provider that helps companies manage ESG data9or the USD 1.3 billion Euro Global Social Impact Fund launched by KKR in 2020 pledging to invest in businesses that address social and environmental problems10.

In addition, as firms see increasing demand to diagnose the sources and volume of carbon they emit, companies creating technology and services to collect and organize this data should prosper. As such, carbon-tech companies like Persefoni and Watershed have raised almost USD 170 million over the last two years to fund the expansion of software platforms that help companies to achieve carbon transparency across their value chains and to report their data accordingly11.

Increasing interest from investors and stakeholders will continue to incentivize Private Equity managers to adopt ESG criteria in their investment management strategies and planning. In addition, the evolution of new technologies, regulation and standardization will help drive ESG adoption and support firms in incorporating a sustainable investment approach into their playbooks12.

Even if not all PE managers will embrace ESG, PE firms collectively hold an estimated USD 1.96 trillion in dry powder ready for investment as at end of 2022; this substantial financial clout positions the PE industry as a potent player in the realm of ESG13, capable of generating value for society.

1"Five ways that ESG creates value», McKinsey quarterly, November 2019

2“ESG and financial performance: Uncovering the Relationship by Aggregating Evidence from 1,000 Plus Studies Published between 2015 – 2020”, NYU Stern Center for Sustainable Business

3“ESG and Private Equity”, OWL ESG

4“Our Next Step in ESG: A New Emissions Reduction Program”, Blackstone

5Principles for Responsible Investment is a United Nations-supported international network of financial institutions whose goal is to promote the development of a more sustainable global financial system.

6“ESG and Private Equity”, OWL ESG

7Private Equity Should Take the Lead in Sustainability, Harvard Business Review, July 2022

8“PE powers into Europe's renewable energy sector”, PitchBook, July 2022

9“A Private Equity Lens on the Energy Transition”, Bain & Company, February 2023

10“Our Next Step in ESG: A New Emissions Reduction Program”, Blackstone, September 2020

11“A Private Equity Lens on the Energy Transition”, Bain & Company, February 2023

12“Private Equity embracing environmental, social & governance”, infor.com, March 2021

13“Global private equity dry powder approaches $2 trillion”, S&P Global Market Intelligence, December 2022

ESG in private equity: marketing tool or value driver? (2024)

FAQs

What are ESG value drivers? ›

ESG as a Value Driver. Environmental, Social and Governance (ESG) factors are growing in importance. Their integration into management and investment decisions is a newimperative. Already almost 60% of Private Equity players declare including ESG factors while. taking investment decisions.1.

Is ESG a marketing tool? ›

ESG marketing is the marketing of an organization's progress on its environmental, social and governance (ESG) goals, using specific types of reporting and status updates.

What is ESG in private equity? ›

Investors, asset managers and ultimately all of us are becoming more and more focused on Environmental, Social and Governance (ESG) related issues. This translates to a higher focus on the way companies run their business and the impacts they trigger on people and the environment.

What are the ESG factors in equity valuation? ›

In order to incorporate environmental, social and governance factors into the valuation of a company, ESG-related adjustments can be made to the cost of capital in addition to cash flow components and long-term growth rate. In their studies, Gregory et al.

What are the key drivers of ESG? ›

The primary driver of the growing focus on ESG is access to information. The proliferation of 24-hour news channels, the internet and social media mean that the public has an extraordinary amount of information available at its fingertips.

What are the value drivers for DCF? ›

The development of the cashflows depend on various value drivers such as sales growth, profit margin, investments in fixed assets (CAPEX) and investments in working capital.

What is ESG marketing strategy? ›

ESG is an acronym for environmental, social, and governance strategy, and it's designed to improve the way a business deals with these topics. It's essentially a loose framework that helps organizations show their commitment to environmental, social, and governance issues through business operations.

What are the ESG factors in marketing? ›

ESG Marketing is composed by five dimensions: environmental belief, social belief, governance belief, ESG advertising and ESG branding.

What does ESG fall under? ›

ESG stands for environmental, social, and governance. ESG investing refers to how companies score on these responsibility metrics and standards for potential investments. Environmental criteria gauge how a company safeguards the environment.

Is ESG required for private companies? ›

While private companies are largely spared from many ESG reporting requirements today, integrating sustainability into your business strategy can better position your company for potential regulation in the future and can create business value in the long term.

How much does ESG private equity pay? ›

Compensation by seniority in ESG finance roles, 2023
ExperienceAverage SalaryAverage Bonus
0 - 3 years£60,000£12,000
3 - 6 years£75,000£15,000
6 - 9 years£110,000£-
9 - 12+ years£130,000£26,000
20 more rows
May 11, 2023

Do LPs care about ESG? ›

3. The quality of ESG data is increasingly a central tenet of ongoing portfolio monitoring. A majority of LPs recognize the growing significance of ESG data quality: For 40 percent, the quality of ESG data has emerged as a pivotal element in their continuous portfolio monitoring process.

What are the driving factors of ESG? ›

Key ESG Factors
  • Environmental. Conservation of the natural world. - Climate change and carbon emissions. - Air and water pollution. ...
  • Social. Consideration of people & relationships. - Customer satisfaction. - Data protection and privacy. ...
  • Governance. Standards for running a company. - Board composition. - Audit committee structure.

What are value drivers for sustainability? ›

Sustainable value drivers are thus drivers that enhance the return on environmental next to economic resources. The drivers of capital efficiency and eco-efficiency are not fully congruent.

What are the core values of ESG? ›

So, what is ESG? Environmental, Social and Governance criteria are a lens in which companies view the way they do business. The Elbit America ESG program's core tenets – compassion, transparency, integrity, and responsibility - are ideas the company already embraces.

What are the value drivers? ›

A value driver is an activity or capability that adds worth to a product, service or brand. More specifically, a value driver refers to those activities or capabilities that add profitability, reduce risk, and promote growth in accordance with strategic goals.

Top Articles
Create a simple financial roadmap to stay on track
Cost-per-Mille (CPM) | What is CPM | How to Optimize CPM
Omega Pizza-Roast Beef -Seafood Middleton Menu
Walgreens Harry Edgemoor
Bubble Guppies Who's Gonna Play The Big Bad Wolf Dailymotion
Canya 7 Drawer Dresser
The UPS Store | Ship & Print Here > 400 West Broadway
Belle Meade Barbershop | Uncle Classic Barbershop | Nashville Barbers
Is pickleball Betts' next conquest? 'That's my jam'
Wild Smile Stapleton
15 Types of Pancake Recipes from Across the Globe | EUROSPAR NI
4156303136
R Tiktoksweets
Hallelu-JaH - Psalm 119 - inleiding
Es.cvs.com/Otchs/Devoted
Capitulo 2B Answers Page 40
123Moviescloud
Oc Craiglsit
How Much Is Tj Maxx Starting Pay
Directions To 401 East Chestnut Street Louisville Kentucky
R Cwbt
Vistatech Quadcopter Drone With Camera Reviews
1v1.LOL - Play Free Online | Spatial
Welcome to GradeBook
Hobby Stores Near Me Now
Georgetown 10 Day Weather
Kringloopwinkel Second Sale Roosendaal - Leemstraat 4e
Www.publicsurplus.com Motor Pool
Xxn Abbreviation List 2017 Pdf
Receptionist Position Near Me
Claio Rotisserie Menu
Temu Seat Covers
Craigslist Scottsdale Arizona Cars
UPC Code Lookup: Free UPC Code Lookup With Major Retailers
Kstate Qualtrics
Garrison Blacksmith's Bench
Synchrony Manage Account
Ljw Obits
Cdcs Rochester
Ashoke K Maitra. Adviser to CMD's. Received Lifetime Achievement Award in HRD on LinkedIn: #hr #hrd #coaching #mentoring #career #jobs #mba #mbafreshers #sales…
Wo ein Pfand ist, ist auch Einweg
Payrollservers.us Webclock
Sallisaw Bin Store
Pain Out Maxx Kratom
Paperlessemployee/Dollartree
Madden 23 Can't Hire Offensive Coordinator
Model Center Jasmin
Electric Toothbrush Feature Crossword
Runelite Ground Markers
Parks And Rec Fantasy Football Names
Dumb Money Showtimes Near Regal Stonecrest At Piper Glen
Latest Posts
Article information

Author: Patricia Veum II

Last Updated:

Views: 6165

Rating: 4.3 / 5 (64 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Patricia Veum II

Birthday: 1994-12-16

Address: 2064 Little Summit, Goldieton, MS 97651-0862

Phone: +6873952696715

Job: Principal Officer

Hobby: Rafting, Cabaret, Candle making, Jigsaw puzzles, Inline skating, Magic, Graffiti

Introduction: My name is Patricia Veum II, I am a vast, combative, smiling, famous, inexpensive, zealous, sparkling person who loves writing and wants to share my knowledge and understanding with you.