What is "CPP"?
Cost per thousand impressions (CPM) is a common metric used in advertising to calculate the cost of displaying an ad one thousand times. Cost per purchase (CPP) is a metric that determines the cost of each purchase made from an ad campaign. This calculation takes into account the total cost of the campaign as well as the number of purchases made. Essentially, the goal is to achieve the lowest CPP possible to maximize return on investment (ROI). It is important to note that CPP can vary depending on factors such as audience targeting, ad creative, and ad placement. As a Facebook Ads expert, understanding and optimizing CPP is key to creating successful campaigns for clients.
Example: The average cost per purchase (CPP) metric is used to optimize ad campaigns for an e-commerce store to acquire new customers through Facebook Ads.
