Fanbytes – Now Brainlabs (2024)

FAQs

How much was Fanbytes acquired for? ›

The company, which has more than 800 employees around the globe, offered “tens of millions” of dollars for the company, Armoo said, and the transaction closed in May 2022.

CEO, Daniel Gilbert, left Google to set up Brainlabs in his parents' attic, having seen an opportunity to disrupt the marketing industry with an innovative, scientific approach.

Specializing in TikTok, Instagram, and Snapchat, Fanbytes creates what they call scroll stopping campaigns, using Gen Z influencer talent from the UK. They've worked with loads of brand giants, such as Deliveroo, Clinique, Vestiaire Collective, McVitie's, Universal Music Group — that's just to name a few.

Fanbytes specializes in targeting Gen Z through platforms like Snapchat, TikTok, and Instagram. They leverage real-time data and trends to create campaigns that resonate with this digitally savvy demographic, making them highly effective in engaging younger audiences.

Timothy Armoo influences the worldwide market for endorsem*nt and persuasive trendsetting. As founder and CEO of Fanbytes, one of the world's leading influencer marketing agencies, Timothy knows what it takes to win the hearts and minds of the 13-24 year old Generation Z.

at 27 | Designing a great life.

63% of Brainlabs employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated Brainlabs 3.7 out of 5 for work life balance, 3.7 for culture and values and 3.4 for career opportunities.

The London and New York-based agency has global ambitions. A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million.

Brainlab founded

Stefan Vilsmeier establishes Brainlab in his parents' home, using proceeds from his bestselling book about 3D graphics.

Timo Armoo, who founded Fanbytes in 2017 at age 21, has made an indelible mark on the tech and marketing industry by helping global brands like Nike, Samsung, and Deliveroo connect with Gen Z audiences through innovative influencer marketing strategies.

How do micro-influencers charge? ›

Nano-influencers (500–10,000 followers): $10 to $100 per post. Micro-influencers (10,000–50,000 followers): $100 to $500 per post. Mid-tier influencers (50,000–100,000 followers): $500 to $5,000 per post. Macro-influencers (100,000–500,000 followers): $5,000 to $10,000 per post.

They are more cost-effective than big-name influencers

While a macro influencer might have a larger reach in terms of followers, micro-influencers have higher engagement and this can propel a piece of content to have greater visibility and be more trusted.

What is an influencer manager? An influencer manager oversees influencers in the social media industry. They work with marketing departments or companies to develop and manage influencer strategies. Their role is integral to building effective marketing campaigns for a company's products and services.

Daniel Gilbert is founder and CEO of Brainlabs, the smartest digital marketing agency on the planet. Powered by technology and led by data, Daniel's mission is to change the future of advertising while creating the best place to work in the world.

Brainlab is a privately held company and not publicly traded.

Brainlab creates software-driven medical solutions that digitize, automate and optimize clinical workflows. Our core products and services center around surgical navigation, radiotherapy, digital operating room integration, and information and knowledge exchange.