Financial planner vs financial advisor – what’s the difference? (2024)

Are you hoping to establish a career in finance? If so, you might have your sights set on becoming a financial planner, or a financial advisor – both great options for anyone with an aptitude for facts and figures.

Although the terms ‘financial planner’ and ‘financial advisor’ are often used interchangeably, there are important differences between these two professions.

Keep reading to find out what the difference is between a financial planner and a financial advisor, so you can decide which of these career trajectories is best suited to you. We’ll also look at educational requirements and salary expectations.

What’s the difference between a financial planner and a financial advisor?

So, financial planner vs advisor: how do these positions differ, and which is best? In a nutshell, the main difference between a financial planner and advisor is that financial planners tend to form long-term relationships with their clients. While a financial advisor might provide guidance for a client at a specific point in time, financial planners tend to work with their clients over longer periods.

Let’s compare the major points of difference between the two:

What is a financial planner?

Financial planners help individuals and organisations develop plans to help them achieve their ‘big picture’ financial goals. Financial planners can choose to specialise in areas such as retirement, estate planning, investments or taxes.

The roles and responsibilities of a financial planner can include:

  • Financial analysis
  • Investment management
  • Goal-setting and planning
  • Risk assessment
  • Insurance planning
  • Tax planning

What is a financial advisor?

Financial advisors are professionals who help clients with a wide range of money-related tasks. There are a number of career options for financial advisors such as banking, wealth management, estate planning, insurance professional and stockbroking.

The duties of a financial advisor can include:

  • Brokering the buying and selling of stocks and funds
  • Developing estate and tax plans
  • Providing clients with suggestions about their investments
  • Provide advice about saving money
  • Managing investments
  • Providing insurance advice

What qualifications are needed to become a financial planner or a financial advisor?

If you want a career in finance, the first step is to get a bachelor’s degree. It’s particularly important to get properly accredited as a Certified Financial Planner (CFP) or gain a certification from the Financial Planning Association of Australia (FPA) if you want to become a financial planner.

What qualifications does a financial planner need?

Swinburne Online offers a number of undergraduate programs that can lead into a career in financial planning, including:

  • Bachelor of Business – Accounting and Financial Planning
  • Bachelor of Business – Financial Planning

If you want to broaden your career options and gain specialist skills, these postgraduate programs are great choices:

  • Graduate Certificate of Financial Planning
  • Graduate Diploma of Financial Planning

What qualifications does a financial advisor need?

A bachelor in business with a focus on finance and accounting is a great choice if you want to become a financial advisor. Swinburne Online offers two options:

  • Bachelor of Business – Accounting and Finance
  • Bachelor of Business – Finance

Another way you can increase your earning potential is to complete a master’s program:

  • Masters of Business Administration (MBA)

Studying for an MBA will give you higher level skills in economics and financial management, making you more attractive to employers and potential clients.

Should you become a financial planner or a financial advisor?

Now that we’ve looked at the key points of difference between a financial advisor and financial planner, you should be in a better position to decide which career you’d prefer. This table provides a comparison between the two professions, based on personality types and skills:

Who should become a financial planner?

Financial advisor vs planner: which is a better fit for you? A good place to start when approaching this question is to have a think about whether you’d like to have a close and ongoing professional relationship with your clients. Financial planners need excellent communication and people skills, since their job requires them to interact closely with clients to understand their financial goals.

As a financial planner, you’ll be responsible for creating comprehensive plans for your clients, and creating financial strategies that are customised in line with their long-term goals.

Who should become a financial advisor?

Financial advisors also interact with their clients, but with an approach that’s more centred around investments. Do you want to build long-term client relationships, or would you prefer to provide shorter term advice about areas such as retirement planning, insurance decisions and investment portfolio management? If your main passion is for stocks and investments, you’re probably more suited to a career as a financial advisor.

If you’re not sure, contact us to get in touch with a course advisor. And if you’re already a Swinburne Online student, our career development services can help you steer towards your dream job.

Are there salary differences between a financial planner and a financial advisor?

Salary differences between a financial planner and advisor in Australia will depend on your qualifications, amount of professional experience, and the specific firm or industry you work for. There can also be differences in the ways that financial planners and advisors are compensated. Generally, financial advisors earn an income through commission or fees, while financial planners often charge a percentage for managing a client’s finances (although they can also charge fees).

According to data collected by Seek (July 2023), salary expectations for a financial planner and a financial advisor are similar: both professions have an average annual salary of $110,000 to $130,000.

Learn more about our Financial Planning and Finance courses or contact our friendly Course Consultants for further information.

Financial planner vs financial advisor – what’s the difference? (2024)

FAQs

Financial planner vs financial advisor – what’s the difference? ›

While both offer guidance on investments, taxes and other financial matters, financial advisors generally focus on managing an individual's investment portfolios, while financial planners take a look at the entire financial picture and an individual's long-term goals.

What is better, a financial advisor or a financial planner? ›

A financial planner can make more sense if you want a deeper analysis of specific components of your finances or desire a well-rounded, long-term plan. For example, if you want to strategically buy stocks and other assets to help you achieve long-term goals, a financial planner might be better equipped to help.

Is paying a financial planner worth it? ›

A financial advisor is worth paying for if they provide help you need, whether because you don't have the time or financial acumen or you simply don't want to deal with your finances. An advisor may be especially valuable if you have complicated finances that would benefit from professional help.

What is the difference between a CFP and a certified financial advisor? ›

Key Takeaways:

Both the CFP and CFA certifications have rigorous exam, education and experience requirements. CFPs mainly help individual clients with financial planning to achieve their goals. CFAs often perform analyses to help institutional clients make investment decisions.

What does a financial planner do? ›

A financial planner is a professional who works with clients to manage their financial affairs, develop financial goals and create strategies to achieve those goals. Financial planners offer expertise and guidance for budgeting, investing, retirement, tax planning, insurance and estate planning.

What is a disadvantage of hiring a financial planner? ›

Hiring a financial advisor, while potentially beneficial, isn't a panacea. There are a number of factors and potential tradeoffs you'll need to consider, including costs, possible conflicts of interest and your comfort level relying on another person's judgment.

Which type of financial planner is best? ›

A certified financial planner (CFP)

A certified financial planner is a highly qualified advisor who has been awarded the CFP designation by the CFP Board. A CFP may understand a wide range of financial issues and is charged to act with a fiduciary duty to you as a client.

Is 2% fee high for a financial advisor? ›

Answer: From a regulatory perspective, it's usually prohibited to ever charge more than 2%, so it's common to see fees range from as low as 0.25% all the way up to 2%, says certified financial planner Taylor Jessee at Impact Financial.

How much money should you have before going to a financial planner? ›

If your investable assets are under $250,000, it's likely best to seek help from a financial planner and invest on your own until you build up a larger nest egg. The simple reason is that you get more value from your advisory firm as your assets grow and your financial situation becomes more complex.

Is a 1% fee for a financial advisor worth it? ›

Bottom Line. On average, financial advisors charge between 0.59% and 1.18% of assets under management for their asset management. At 1%, an advisor's fee is well within the industry average. Whether that fee is too much or just right depends entirely on what you think of the advisor's services and performance.

Which is better a fiduciary or CFP? ›

Again, CFPs have a more ongoing duty to their clients. A fiduciary has a higher standard to meet. It's an ongoing standard. They have to ensure that your investments are hitting certain targets on a regular basis.

At what age should you hire a financial advisor? ›

The decision should not be based on age.

According to Cody Garrett, CFP, owner and financial planner at Measure Twice Financial, whether you should hire a financial advisor or not should not be based on your age but on which financial decisions you need help considering.

Who makes more money, CFA or CFP? ›

On average, a CFA charterholder in portfolio management makes US$126,000 base salary, with a total compensation of US$177,000. A Certified Financial Planner's median total compensation is $124,870 (ranging from US$51,000-134,000 as commission plays a bigger role in total compensation).

Is it worth paying for a financial planner? ›

Not everyone needs a financial advisor, especially since it's an additional cost. But having the extra help and advice can be paramount in reaching financial goals, especially if you're feeling stuck or unsure of how to get there.

When should you use a financial planner? ›

Financial planning isn't just for soon-to-be retirees—here's when you should think about hiring one
  1. Starting your first job.
  2. Getting engaged or married.
  3. Planning for a baby.
  4. Saving for your child's education (private K-12 and/or college)
  5. Switching jobs/careers.
  6. Buying a house.
  7. Losing your job.
  8. Going back to school.

Who is the most trustworthy financial advisor? ›

  • We evaluated a selection of the top financial advisory firms in the US, what they offer, and their pros and cons. Fidelity Investments. ...
  • Fisher Investments. Fisher Investments is one of the best financial advisory firms for customized portfolio strategies. ...
  • Facet. ...
  • Vanguard. ...
  • Mercer. ...
  • Edward Jones. ...
  • BlackRock. ...
  • Charles Schwab.
5 days ago

At what point is it worth getting a financial advisor? ›

Graduating college, getting married, expanding your family and starting a business are some major life events that might cause you to reevaluate your financial situation. A financial advisor can help you manage these life events while making sure you get or stay on track.

Do financial planners really help? ›

“They can help you develop a comprehensive plan that takes into account your current financial situation and your long-term objectives, and have extensive knowledge of financial markets and a wide range of investment products,” says Rodrigo Faro, CEO of Brainvest, a wealth manager.

Should I get a financial planner yes or no? ›

Deciding to work with a financial advisor is a personal choice. There is no set litmus test for whether you need one. If you have investable assets, personal and financial goals, or questions about your finances, you may want to hire a financial advisor.

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