For Disney, Streaming Losses and TV’s Decline Are a One-Two Punch (2024)

Robert A. Iger’s urgent need to overhaul Disney — to turn its streaming division into a profitable enterprise and pull back on its troubled traditional television business — came into sharp relief on Wednesday.

Disney’s streaming operation lost $512 million in the most-recent quarter, the company said, bringing total streaming losses since 2019, when Disney+ was introduced, to more than $11 billion. Disney+ lost roughly 11.7 million subscribers worldwide in the three months that ended July 1, for a new total of 146.1 million.

All the decline came from a low-priced version of Disney+ in India. Last year, Disney lost a bid to renew the expensive rights to Indian Premier League cricket matches. Excluding India, Disney+ gained 800,000 subscribers, primarily overseas.

To make streaming profitable, Mr. Iger, Disney’s chief executive, has shifted the focus at Disney+ away from brisk subscriber growth, which requires expensive marketing campaigns. Instead, Disney has been trying to make more money from the Disney+ subscribers it already has. The monthly price for access to an ad-free version of Disney+ rose to $11 in December, from $8.

Another hefty price increase is on the way. Starting on Oct. 12, the ad-free version will cost $14, Disney said. Hulu, which is also controlled by Disney, will begin charging $18 for ad-free access, up from $15. As an incentive, Disney will begin selling a new streaming package — ad-free access to both Disney+ and Hulu — for $20 a month starting on Sept. 6.

The ad-supported options for both Disney+ and Hulu will remain the same, at $8. “We’re obviously trying with our pricing strategy to migrate more subs to the advertiser-supported tier,” Mr. Iger told analysts on a conference call. The pricing news, along with a vow by Mr. Iger to follow Netflix by cracking down on password sharing, sent Disney shares up roughly 2 percent in after-hours trading.

Disney still relies on old-line channels like ESPN and ABC for roughly a third of its operating profits — and those outlets are being maimed by cord cutting, sports programming costs and advertiser pullback. Disney’s traditional channels had $1.9 billion in quarterly operating income, down 23 percent from a year earlier. Disney cited lower ad sales at ABC, partly because of viewership declines, and lower payments from ESPN subscribers, along with higher sports programming costs. (On a positive note, ESPN ad sales increased 10 percent.)

It was the second consecutive quarter in which Disney’s traditional TV business recorded a sharp decline in operating income.

Earlier this summer, Mr. Iger brought in two former senior Disney executives, Kevin Mayer and Thomas O. Staggs, to consult on ESPN strategy with James Pitaro, the channel’s president, and help put together any deal. Mr. Mayer and Mr. Staggs were both viewed as possible successors to Mr. Iger when they were at Disney, ultimately leaving when they were passed over to start their own media company, Candle Media, with the private equity firm Blackstone as the backer.

Their return has sent the Hollywood and Wall Street gossip mills into overdrive. Are Mr. Mayer and Mr. Staggs now back in the running for Disney’s top job? Is Blackstone a potential investor in ESPN? Maybe the whole company is being prepped for a sale — with Apple as the buyer?

The first two questions did not come up on Disney’s conference call, and Mr. Iger batted away the third. “I just am not going to speculate about the potential for Disney to be acquired by any company, whether it’s a technology company or not,” he said. “Obviously, anyone who wants to speculate about these things would have to immediately consider the global regulatory environment. I’ll say no more than that.”

ESPN on Tuesday announced a 10-year deal with a casino company to create an online sports betting brand and push more aggressively into the lucrative world of online gambling. Notably, the $2 billion deal allows ESPN to rake in gambling money without — in keeping with Disney’s family-friendly brand — becoming a sports book itself.

Mr. Iger is also contending with dual strikes in Hollywood. Unionized screenwriters have now been on strike for 100 days and actors for 27. They want higher pay from streaming services and guardrails around the use of artificial intelligence by studios.

On the conference call, Mr. Iger addressed the strikes for the first time since mid-July, when he told CNBC — from an elite gathering of chief executives in Idaho — that union leaders were not being “realistic,” prompting an eruption of vitriol on picket lines. On Thursday, reading from a script, Mr. Iger said it was his “fervent hope that we quickly find solutions to the issues that have kept us apart these past few months.”

“I am personally committed to working to achieve this result,” he added, saying that he had “deep respect and appreciation” for actors and writers.

Disney’s quarter included some encouraging signs. The $512 million streaming loss was 32 percent less than analysts had predicted, for instance. In the fall, quarterly streaming losses reached $1.5 billion. In other words, Mr. Iger’s effort to drastically reduce losses is working. “In spite of a challenging environment in the near term, I’m overwhelmingly bullish about Disney’s future,” Mr. Iger said, noting that the company was on track to exceed a goal, announced in February, to cut $5.5 billion in costs.

An 11 percent increase in profitability at Disney’s theme park division — despite weakness at Walt Disney World in Florida — allowed the company to salvage the quarter, to a degree. Companywide revenue totaled $22.3 billion, a 4 percent increase from a year earlier; analysts had expected slightly more. About $2.7 billion in one-time restructuring charges resulted in net loss of $460 million, compared with $1.4 billion in profit a year earlier.

Excluding the charges, which were related to the removal of more than 30 underperforming shows and movies from Disney+ and Hulu, Disney reported earnings per share of $1.03. Analysts had expected 95 cents.

Growth at Disney’s theme park division came largely from overseas. A year ago, the Shanghai Disney Resort was closed because of the Chinese government’s Covid-19 restrictions. The Shanghai property was open for all of the most-recent quarter. Hong Kong Disneyland also reported improved results. Disney’s five-ship cruise line has also been running at near capacity.

Economists have long watched Disney’s domestic theme parks as informal barometers of consumer confidence. Historically, when budgets get tight, families cut back on expensive trips to Disney World. Whether for that reason or another, attendance at the Florida mega-resort declined. Attendance rose at Disneyland, in California.

Other theme park operators in Florida have seen similar attendance declines. Some analysts have blamed ticket price increases. Others have said that tourist demand has shifted away from locations that reopened earlier in the pandemic — like Florida — and toward destinations that remained closed for a longer period.