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What is the impact of fake followers on conversion?
Are you curious what the impact is of fake followers on your influencer campaign performance? The answer is: reduced conversions. Our data scientists analysed over 10K commercial influencer posts. The results clearly shows that high performing influencers on average have a lower % fake followers.
- HP: high performing influencers: >10 conversions
- MP: medium performing influencers: 3 - 10 conversions
- GP: low performing influencers: <3 conversions
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Detecting fake followers on TikTok is essential for understanding the genuine engagement and reach of an account, whether you're assessing the value of a potential collaboration or seeking to clean up your own follower list. Here are the top ways to identify fake followers on TikTok:
1. Analyzing Engagement Rates
Compare the number of followers to the average engagement metrics (likes, comments, shares) of videos. A low engagement rate can be a sign of fake followers since these accounts typically do not interact with posted content.
2. Check for Sudden Spikes in Followers
Legitimate follower growth tends to be gradual or directly correlated to viral content or shoutouts. A sudden, unexplained increase in followers could be due to purchased fake followers.
3. Profile Examination
Look at the profiles of some followers. Signs of fake accounts include no or few videos posted, a profile picture that looks generic or is missing, and little to no bio information.
4. Quality of Comments
Evaluate the comments on the videos. Short, generic comments like "Nice video" or a string of emojis may be from bots. Genuine followers tend to leave more personalized, relevant comments.
5. Follower-to-Engagement Ratio
Even if an account has a huge follower count, a low engagement or interaction rate is suspicious. Genuine followers will likely interact with content more than fake ones.
6. Using Third-Party Analytic Tools
Several third-party apps and online tools like Influencer Hero, Hype Auditor or Heepsy are designed to provide insights into TikTok accounts, including estimates on the authenticity of an account's followers. These tools analyze engagement rates and follower growth patterns to identify potential red flags.
7. Inconsistency in Video Views
Look for inconsistencies in the number of views per video. An account with genuine followers will typically show some variation, but videos should have a relatively consistent number of views correlating to the follower count. Dramatic swings without explanation (e.g., the content going viral) might indicate fake engagement or followers.
8. Activity Analysis
Fake accounts often have little to no activity, or their activity might be repetitive and spam-like. Reviewing the interactions (likes, comments) of followers can identify accounts with bot-like behavior.
9. Unusual Follower Demographics
If an account's follower demographics do not match its content or expected audience (e.g., a local content creator with a significant number of international followers with no genuine connection to the content), this discrepancy can suggest the followers are not genuine.
10. Check for Engagement Pods
While not necessarily "fake" followers, be wary of engagement from pods—groups that artificially inflate video stats by mutually engaging with content. This can be spotted through suspiciously consistent engagement from the same set of users who do not appear to be genuine fans of the content. With Influencer Hero you can automatically detect both fake followers (bots) as well as engagement pods and accounts with large following which would be difficult to reach.
It's challenging to provide an exact percentage of fake TikTok followers as the platform's algorithms and metrics are continuously evolving. Additionally, the definition of "fake" followers can vary, including inactive accounts, bots, or accounts that engage in fraudulent behavior.
However, various studies and analyses have suggested that a significant portion of social media followers, including those on TikTok, could be fake or inactive. Estimates range from around 10% to 20% of followers being potentially fake or of low quality.
To determine the authenticity of TikTok followers, brands and influencers can use various tools and methods, such as engagement rate analysis, follower growth patterns, and third-party services such as Influencer Hero specializing in detecting fake followers. Regularly auditing followers and monitoring engagement metrics can help identify and mitigate the impact of fake followers on TikTok accounts.
Influencer Hero's search and discovery tool allows you access detailed reports of each TikTok influencer analysing the % fake followers as well as mass followers. As an influencer marketer it is crucial to understand the real audience an influencer could reach through a brand partnership. Beside fake followers we also analyse mass followers which are account which follow >1500 accounts. These people are difficult to reach due to the large number of account they follow and should also be taken into consideration when forecasting reach.
Some of the best free fake follower scanner tools include Influencer Hero's Fake Follower Checker, Modash, and HypeAuditor. These tools help analyze influencer accounts by detecting fake followers, mass followers, and providing additional insights like engagement rates, audience demographics, and growth patterns. Each tool offers unique features, making them valuable for influencer marketers aiming to ensure authentic audience engagement and maximize the impact of brand partnerships.
The cost of hiring TikTok influencers varies widely based on factors like follower count, engagement rate, niche, and content type. Micro-influencers with smaller, highly engaged audiences may charge anywhere from $50 to $800 per post, while top-tier influencers with millions of followers can command rates of $8,000 or more.
Here’s an overview of the average rates of TikTok influencers:
| Type of Influencer | Cost |
|---|---|
| Nano: 1K-10K | $5-50 |
| Micro: 10K-100K | $50-$800 |
| Macro: 100K-500K | $300-$4,000 |
| Mega: 500K-1M | $1,500-$8,000 |
| Celebrity: 1M+ | $8,000+ |
How Fake Followers Affect Influencer Pricing?
Fake followers can significantly impact influencer pricing, as they artificially inflate follower counts without contributing to real engagement or reach. When determining influencer rates, it’s crucial to account for the presence of fake followers to ensure fair compensation based on genuine audience influence.
The Influencer Hero TikTok Fake Follower checker and scanner tool is the best free tool to analyse a variety of important data points for influencer marketing. With our free TikTok fake follower tool you can analyse the following data points:
- Analyse and check fake followers
- Calculate and analyse engagement rate
- View the influencers audience growth
- Analyse the audience location
- Analyse the audience gender split (% female &male followers)
- Analyse the audience age distribution
- Forecast estimated sales and EMV (Earned Media Value)
Audience location
Ensure you are targeting the right audience by analyzing audience demographics. Gone are the days of guessing whether your next collaboration will be successful. Besides our tool you can also install our influencer audit chrome extension to effortlessly analyse influencers on the go.
audience Demographics
Analyze the exact gender split of an influencer's audience. In addition to gender distribution, you can also access age demographics, ensuring you reach precisely the people in your target audience.
Fake Followers
Worried about fake followers? We've got you covered! Analyze the exact percentage of fake followers using our free influencer fake follower check and ensure you only work with credible influencers.
Forecast sales &EMV
Curious about how much an influencer could sell? Our free influencer fake follower check tool will also predict estimated sales &EMVfor you. Access forecasted sales and predicted earned media value effortlessly.
Follower Growth
Did you know that follower growth is the top metric for conversion performance? Our data scientists analyzed over 10K commercial influencer posts and found that audience growth had the strongest correlation to conversions. Be sure to analyze this metric for your next influencer collaboration.
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Influencer Hero Academy
How To Analyse TikTok Influencers With Influencer Hero
With Influencer Hero you can access the most sophisticated influencer search & discovery tool on the market, allowing you to analyse TikTok influencers in detail. Besides fake followers, you can access detailed data on engagement rate, audience demographics and use look a likes to quickly find relevant influencers you can partner with.
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FAQ& Competitor Comparison
What is a fake follower?
A fake follower generally refers to any profile established for reasons aside from authentic TikTok engagement. These accounts might be set up to artificially boost likes or follower counts, to spam other users, or to gather data from other TikTok profiles. These followers are not part of your genuine audience base.
How can you tell if an influencer has fake followers?
Numerous indicators, such as incomplete profile details, comments that are irrelevant or resemble spam, and atypical patterns of engagement, can signal the presence of fake followers. Influencer Hero's Tool is based on an academic model developed by Phd computer science students from ETHZurich university in Switzerland. The tool is able to detect fake followers with 99%accuracy.
What percentage of TikTok followers are fake?
Each profile is unique. It's common for profiles with a substantial follower base to exhibit a greater percentage of this irregularity compared to those with fewer followers. Generally, a rate exceeding 25% might indicate potential fraudulent activity.
Should I work with influencers who have fake followers?
Every influencer possesses a certain number of fake followers. The key is to concentrate on the count of genuine followers within your desired audience. Discovering that an influencer has 25% fake followers doesn't provide a complete picture. Consider a scenario where the influencer has half a million followers, and 75% of those align with your specified city, age range, and gender – coupled with a strong engagement rate.
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