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Rohit Gupta
Rohit Gupta
Seasoned Leader & Technology Evangelist | Specialized in SW Development Lifecycle, DevOps, SRE | Championing Digital Transformation & Generative AI | Proficient in Technology & People Leadership | EX Goldman Sachs & UBS
Published Dec 16, 2023
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This article represents one of the research projects, I conducted during my MBA studies. I am eager to share it with a broader audience, and I welcome any additional thoughts or insights you may have to contribute.
In the competitive realm of product development, success is never guaranteed. Companies embark on journeys fueled by innovation and market aspirations, but along the way, many find themselves facing unexpected challenges that lead to failure. Understanding the common reasons behind product failures is crucial for businesses seeking to navigate the complex landscape of consumer preferences, market dynamics, and strategic decision-making.
Common Reasons for Product Failures:
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Case Study: Tata Nano and Its Downfall:
The Tata Nano, introduced in 2008 as the world's cheapest car, serves as a compelling case study of a product that faced a multitude of challenges, ultimately leading to its failure.
Conclusion:
The story of the Tata Nano encapsulates the intricate dance between innovation, perception, and market dynamics. By dissecting the challenges faced by the Nano, businesses can glean valuable insights into the pitfalls to avoid in product development. The case study underscores the importance of thorough market research, effective marketing strategies, and the ability to adapt to changing consumer preferences. In the grand tapestry of product development, the Tata Nano serves as a cautionary tale, reminding us that success requires a delicate balance and a keen understanding of the factors that shape the journey from aspiration to market acceptance.
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4 Comments
Bilal Ahmed
Head Human Resources Development at J.P. Morgan Private Bank
2w
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Thank you Rohit Gupta for sharing the article. I liked it and we have great learnings here.
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Aman Gupta
Undergraduate at SRMIST, Kattankulathur
8mo
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Really insightful, thanks a lot Rohit Gupta
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Vikhar Ahmed
Head of QA | Senior Engineering Leader | Quality Assurance | eCommerce, ERP, MIS, Salesforce, CRM & IoT Domain
9mo
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Rohit Gupta thank you for sharing this insightful analysis! Your breakdown of the common reasons for product failures, exemplified through the Tata Nano case study, provides a comprehensive understanding of the complexities involved in product development. The detailed exploration of marketing, consumer perception, and market dynamics offers valuable lessons for businesses striving for success. Great work on illustrating the crucial aspects that contribute to a product’s journey from conception to consumer acceptance!
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