Funding Guide (2024)

The startup needs to assess why the funding is required, and the right amount to be raised. The startup should develop a milestone-based plan with clear timelines regarding what the startup wishes to do in the next 2, 4, and 10 years. A financial forecast is a carefully constructed projection of company development over a given time period, taking into consideration projected sales data, as well as market and economic indicators. The cost of Production, Prototype Development, Research, Manufacturing, etc should be planned well. Basis this, the startup can decide what the next round of investment will be for.

While it is important to identify the requirement of funding, it is also equally important to understand if the startup is ready to raise funds. Any investor will take you seriously if they are convinced about your revenue projections and their returns. Investors are generally looking for the following in potential investee startups:

  • Revenue growth and market position
  • Favorable return on investment
  • Time to break-even and profitability
  • Uniqueness of the startup and competitive advantage
  • The entrepreneurs’ vision and future plans
  • Reliable, passionate, and talented team

A pitchdeck is a detailed presentation about the startup outlining all the important aspects of the startup. Creating an investor pitch is all about telling a good story. Your pitch isn’t a series of individual slides but should flow like a story connecting each element to the other. Here is what you need to include in your pitchdeck

Every Venture Capitalist Firm has an Investment Thesis which is a strategy that the venture capitalist fund follows. The Investment Thesis identifies the stage, geography, focus of investments, and differentiation of the firm. You can gauge the Investment Thesis of the company by thoroughly going through the company website, brochures, and fund description. To target the right set of investors, it is necessary to research Investment Thesis, their past investments in the market, and speak with entrepreneurs who have successfully raised equity funding. This exercise will help you:

  • Identify active investors
  • Their sector preferences
  • Geographic location
  • Average ticket size of funding
  • Level of engagement and mentorship provided to investee startups

Pitching events offer a good opportunity to interact with potential investors in person. Pitchdecks can be shared with Angel Networks and VCs on their contact email IDs.

Angel networks and VCs conduct thorough due diligence of the startup before finalizing any equity deal. They look at the startup’s past financial decisions and the team’s credentials as well as background. This is done to ensure that the startup’s claims regarding the growth and market numbers can be verified as well as to ensure that the investor can identify any objectionable activities beforehand. If the due diligence is a success, the funding is finalized and completed on mutually agreeable terms.

A term sheet is a “Non-binding” list of propositions by a venture capital firm at the early stages of a deal. It summarizes the major points of engagement in the deal between the investing firm/investor and the startup. A term sheet for a venture capital transaction in India typically consists of four structural provisions: valuation, investment structure, management structure, and finally changes to share capital.

  • Valuation

Startup valuation is the total worth of the company as estimated by a professional valuer. There are various methods of valuing a startup company, such as the Cost to Duplicate approach, Market Multiple approach, Discounted cash flow (DCF) analysis, and Valuation-by-Stage approach. Investors choose the relevant approach based on the stage of investment and market maturity of the startup.

  • Investment Structure

It defines the mode of the venture capital investment in the startup, whether it is through equity, debt, or a combination of both.

  • Management Structure

The term sheet lays down the management structure of the company which includes a list for the board of directors, and prescribed appointment and removal procedures.

  • Changes to share capital

All investors in startups have their investment timelines, and accordingly they seek flexibility while analyzing exit options through subsequent rounds of funding. The term sheet addresses the stakeholders’ rights and obligations for subsequent changes in the company’s share capital.

Funding Guide (2024)

FAQs

What are the 4 types of grant funding? ›

4 Types of Government Grants for Nonprofits & Organizations
  • Competitive Grants. Also called discretionary funding, competitive grants require organizations to compete with other organizations for the same funds. ...
  • Formula Grants. ...
  • Pass-Through Grants. ...
  • Continuation Grants.

How do you do a funding plan? ›

Generally, a funding plan covers a three- to five-year span with details outlining how you are going to raise money and resources to complete your initiative or project. Your funding plan should be a practical, and based on a complete, long-term action plan.

How to write a funding strategy? ›

A funding strategy should include clear goals, objectives, and measurable targets (Key Performance Indicators or KPIs) to track progress made towards achieving the desired outcomes. It should also specify the necessary projects, initiatives, and action items needed to reach the objectives.

How do I find funding sources? ›

The Federal Register provides access to a wide range of Federal benefits and opportunities for funding. Grants.gov is a central storehouse for information on over 1,000 grant programs and provides access to approximately $400 billion in annual awards. It allows you to FIND and APPLY for federal government grants.

What is the most common grant? ›

The most popular type of grant is for Program support. Program grants provide funding for specific projects or programs.

How do you structure a fund? ›

A master-feeder structure allows multiple funds using the same investment strategy to pool their capital and be managed as part of a bigger investment pool. An umbrella fund allows a fund to create compartments such that each sub-fund can provide different investment strategies or rights to investors.

How to calculate funding requirements? ›

Funding requirement
  1. The model calculates the total funding requirement as being the capital expenditures + the interests from previously drawn debt.
  2. Based on a specified debt-equity ratio (70-30 for example), the model calculates how much debt is needed and how much equity is needed.

How do you write a funding template proposal? ›

  1. Introduce yourself and provide background information. ...
  2. State your purpose for the proposal. ...
  3. Define your goals and objectives. ...
  4. Highlight what sets you apart. ...
  5. Briefly discuss budget and how funds will be used. ...
  6. Finish with a call to action and request a follow-up. ...
  7. Close the letter and provide contact details.
Apr 9, 2024

How do you create a budget for funding? ›

How to Write a Grant Budget in 6 Steps
  1. Implement Systems of Internal Control to Prove Financial Transparency.
  2. Understand Your Funder's Requirements.
  3. 3 Work with Your Team to Estimate Realistic Costs.
  4. 4 Show The Funder Exactly What Their Grant Will Cover.
  5. 5 Compare Your Budget to Your Grant Narrative.
  6. 6 Check Your Work.

How to identify funding opportunities? ›

Key Activities in Identifying Funding Opportunities for Grant...
  1. Needs Assessment: ...
  2. Mission Alignment: ...
  3. Research Funding Sources: ...
  4. Stay Informed: ...
  5. Networking: ...
  6. Review Guidelines and Requirements: ...
  7. Proposal Fit: ...
  8. Capacity Assessment:

How do startups find funding? ›

Startup funding can involve self-funding, investors and loans and may be sourced from banks, online lenders, people close to you or your own savings account.

What are the 4 types of government funding? ›

Governmental fund reporting often has a budgetary orientation. Governmental funds are classified into five fund types: general, special revenue, capital projects, debt service, and permanent funds.

What are the names of 3 types of federal grant programs? ›

A variety of federal grants are available, including:
  • Pell Grants,
  • Federal Supplemental Educational Opportunity Grants (FSEOG),
  • Teacher Education Assistance for College and Higher Education (TEACH) Grants, and.
  • Iraq and Afghanistan Service Grants.

What is the most secure grant type? ›

The Authorization Code grant type is the most frequently used grant type and the most secure. To get a token using this grant type, the following information needs to be specified in the HTTP request to the Provider: Client ID of the client application. Client Secret of the client application.

What are the three main types of grants in aid? ›

The three general types of federal grants to state and local governments are categorical grants, block grants, and general revenue sharing (see Table 1). Categorical grants can be used only for a specifically aided program and usually are limited to narrowly defined activities.

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