Gen Z Is Financially Optimistic, Despite Looming Challenges | Bankrate (2024)

Gen Z, the generation born between the mid-1990s and the early 2010s, is entering adulthood with a generally positive financial outlook. Unlike previous generations, they seem optimistic, with a significant portion reporting improved financial situations and a strong belief in their ability to reach their retirement savings goals.

But is this aspiration grounded in reality, or is it a dream fueled by a hot job market with an uncertain future?

Key takeaways

  • 75 percent of employed Gen Z workers received a raise or found a better-paying job in the 12 months leading up to October 2023, a Bankrate survey published in November found.
  • A majority of Gen Z, 58 percent, felt optimistic about their financial future heading into 2024, according to a Bankrate poll.
  • However, this optimism seems out of step with how Gen Zers say they’re saving for retirement. Gen Z is the most likely generation to say they are saving less money compared to last year at 17 percent, and that they didn’t save for retirement this year or last year, at 29 percent, a Bankrate retirement survey found.
  • 29 percent of Gen Z didn’t contribute to their retirement account in 2022 or 2023, the Bankrate poll found.
  • Gen Z, more than any other age group, think they’d need to be a millionaire to be successful, at 16 percent, according to a May 2024 Bankrate survey.

Benefiting from a strong labor market

There’s no denying Gen Z’s optimism, despite financial challenges like student loan debt and an unaffordable housing market.

Bankrate surveys paint a clear picture: A significant portion, 37 percent, of Gen Z respondents reported their finances have improved since 2020, and a whopping 58 percent believe their situation will get even better in 2024, according to a recent Bankrate poll.

This confidence can be attributed largely to the red-hot job market. Early career adults, particularly Gen Z, have benefited immensely from the booming labor market, with wages growing at a much faster pace for this age group than for other demographics.

“The surprising strength of the job market and millions of open positions have meant consistent paychecks and plenty of opportunities for work and advancement,” says Greg McBride, Bankrate’s chief financial analyst.

Federal Reserve data shows wages for Gen Z workers jumped more than twice as fast as older workers (13 percent for those between the ages of 16-24 versus 4 percent for those ages 55 and up) at the peak of the post-pandemic boom.

“The early career years can see faster wage growth as you move from part-time, entry level jobs into full-time work, adding education, credentials, and other skills,” says McBride.

In fact, 75 percent of employed Gen Zers received a raise or found a better-paying job in the past 12 months through October 2023, a separate Bankrate survey published in November found.

Gen Z also appears to be engaging with financial education differently than previous generations at their age. They’re following financial creators on social media, reading about investing online and talking about money more openly than previous generations.

Witnessing others achieve financial goals might fuel their own desires to do the same. This enhanced financial literacy can be a powerful tool for navigating the complexities of personal finance.

But is the future really so bright?

Gen Z’s financial optimism is refreshing, but it needs to be tempered with a realistic understanding of the economic landscape and their own financial situation.

While the current job market favors Gen Z, its long-term sustainability remains to be seen. Economic cycles are a natural part of the system, and despite strong growth, headwinds remain for younger generations.

Student loan debt, a burden carried by many, strains finances and budgets. A majority of Gen Z borrowers, 74 percent, say they’ve stalled important financial decisions due to their student loan debt, according to a December 2023 Bankrate survey.

Inflation also chips away the purchasing power of savings over time. Market volatility and potential job market fluctuations are also concerns.

Younger people may be getting help from their parents, too. The number of young adults between the ages of 25-34 who live at home with their parents has risen 80 percent since 2003, according to Census Bureau data.

Gen Z’s financial vulnerability in the face of a downturn is worrisome. Nearly a fifth (18 percent) lack emergency savings, leaving them exposed if faced with job loss or unplanned expenses, according to a February Bankrate poll.

“While the job market is hot right now, it may not always stay that way,” says Hanna Horvath, a certified financial planner and senior editor at Bankrate. “Having money to cover you in case of job loss or any other costs is super important.”

Finally, the rising cost of living, particularly housing, might lessen the power of Gen Z’s seemingly impressive salaries.

“If your rent is eating up most of your budget, it can make it difficult to save or afford other necessary purchases,” says Horvath.

Gen Z’s outlook on retirement

Some 45 percent of Gen Z and millennial workers feel like they’re on track with retirement savings, compared to 26 percent of Gen X and 34 percent of boomers, according to a Bankrate survey.

Over a third (35 percent) say they’d need more than $1 million to retire comfortably – the highest percentage of any generation. Some 58 percent of Gen Z workers who know how much they’d need to retire comfortably believe that they will be able to reach it.

However, this optimism seems at odds with the fact that 29 percent of Gen Z didn’t contribute to their retirement in 2022 or 2023, the poll found.

“It’s understandable that many Gen Zers haven’t been able to prioritize retirement, given the inflationary environment,” says Horvath. “Luckily, even small contributions to your retirement account can grow significantly over the years thanks to compound interest.”

Another factor to consider is the changing landscape of retirement itself. The traditional notion of retiring in one’s 60s may no longer be financially feasible for some. Social Security benefits might not be as robust when Gen Z reaches retirement age, and with an increasing life expectancy, they may need to financially support themselves longer than past generations.

How Gen Z can secure a bright financial future

This doesn’t mean early retirement is an impossible dream for Gen Z. But achieving it requires a healthy dose of realism and a solid financial plan.

Here are some key steps they can take:

  • Build an emergency fund: Having a safety net to cover unexpected expenses is crucial. Aiming for three to six months’ worth of living expenses in an emergency fund is a good starting point. Worryingly, though, 79 percent of Gen Z say they would be nervous about having enough emergency savings to cover their immediate living expenses for a month if they were to lose their primary source of household income tomorrow.
  • Prioritize debt management: Student loans and other debts can be a massive burden for young people. Develop a plan to pay down debt strategically while saving for retirement.
  • Invest early and consistently: Time is Gen Z’s greatest advantage. Even small, regular contributions to a retirement plan can grow significantly over time thanks to compound interest.
  • Seek professional guidance: Navigating financial decisions alone can be overwhelming. Consulting with a financial advisor can provide valuable personalized advice.

By setting realistic goals, prioritizing savings and making smart investment choices, Gen Z can increase their chances of achieving their financial goals.

Bottom line

Gen Z’s financial aspirations are a positive sign. Their focus on building a secure future positions them well for long-term success. While early retirement may remain a dream for some, a secure and prosperous future is definitely within reach for this ambitious generation.

Gen Z Is Financially Optimistic, Despite Looming Challenges | Bankrate (2024)

FAQs

Gen Z Is Financially Optimistic, Despite Looming Challenges | Bankrate? ›

A majority of Gen Z, 58 percent, felt optimistic about their financial future heading into 2024, according to a Bankrate

Bankrate
Bankrate is an independent, advertising-supported publisher and comparison service. We are compensated in exchange for featured placement of sponsored products and services, or your clicking on links posted on this website. This compensation may impact how, where and in what order products appear.
https://www.bankrate.com › about
poll.

What is the financial attitude of Gen Z? ›

Gen Z is reshaping global financial attitudes with unique perspectives and innovative terminologies. In China, Gen Z balances indulgence with prudence, embracing both the "Dopamine Economy" for instant gratification and "Reverse Consumption" for mindful spending and saving habits.

Is Gen Z financially savvy? ›

For example, a new study by the Investment Company Institute (ICI) finds that “Gen Z households have nearly three times more assets in the [retirement] plan accounts (adjusted for inflation) that Gen X households did at the same age.” More Gen Z-ers have retirement plans set up and they've saved more in those accounts.

Are Gen Z pragmatic and financially minded? ›

They are generally more pragmatic, with both complicated idealism and worries for the future. Gen Zers dream of personal career fulfillment but expect economic struggles. They have less positive life outlooks, with lower levels of emotional and social well-being than older generations.

What is the money mindset for Gen Z? ›

Shifting Spending Patterns & Priorities

Follow the money. Gen Z is the smartest, most financially-aware generation we've seen. They've grown up in a commercialized digital arena and have no illusions about transactional dynamics. This generation expects more – they expect real VALUE for their engagement.

How Gen Z and millennials differ financially? ›

Key Findings. Gen Z is spending more than millennials on housing and insurance. Gen Z has more debt than millennials did, even after accounting for inflation and higher incomes. Roughly 1 in 7 Gen Zers are maxed out on their credit cards, more than any other generation.

How does Gen Z view money? ›

1-in-5 of Gen Zers live with their parents to save money. Although Gen Zers are 12% less likely than older generations to invest in a 401(k), they are 11% more likely to invest in a Roth IRA. Gen Zers are 62% more likely than older generations to have no expectations of returns on their investments.

Which generation is the most financially stable? ›

For instance, baby boomers feel more financially responsible than other generations; Gen X is most likely to feel financially insecure; millennials have higher ownership rates of various retirement accounts; and Gen Z is the most comfortable talking to their friends and family about finances.

Are Gen Z budget conscious? ›

After surveying 10,000 people across the UK, the Index found that 69% of Gen Z respondents set themselves a budget—but only 42% of Baby Boomers. “Younger generations were making more efforts to budget in 2023,” says Angela Connor, savings expert at NatWest. “Those who can are trying to save.”

What generation is the most frugal? ›

SILENT GENERATION (1954 and Earlier)

Because they largely grew up with little money and needed to stretch their dollar when they could, the Silent Generation is quite frugal and emphasizes the importance of saving.

Why is Gen Z so obsessed with money? ›

Many Gen Z and millennials grew up watching their parents lose large parts of their net worth to stock market crashes and home equities drying up, Bryan-Podvin said, and this increases the fear of financial instability.

Are Gen Z wealthy? ›

Gen Z — those born between 1997 and 2012 — will soon become the wealthiest generation ever, according to a recent report. The "Spend Z" report from NielsenIQ projects that Gen Z will have the fastest growth in spending power, reaching an estimated $12 trillion by 2030 and overtaking baby boomer spending by 2029.

Are Gen Z motivated by money? ›

'Give Everything To Us NOW': Gen Z's Main Career Goal Is To Make Lots Of Money So They Can Be Richer Than Their Parents — They're Willing To Work Hard But Not For A 'Mediocre Life' For a generation raised during recessions and skyrocketing costs, Gen Z has a surprisingly pragmatic view of work.

What are Gen Z financial attitudes? ›

Gen Z's financial attitudes reflect deeper changes in how they view work, wealth and their place in the world. Their optimism about wealth creation, coupled with their confusion about financial matters, speaks to a generation shaped by economic uncertainty yet empowered by technology.

What is Gen Z financial problem? ›

A new study from credit reporting agency TransUnion found those in their early 20s are earning less, have more debt and see higher delinquency rates than millennials did at their age. The research compared the credit usage of 22 to 24 year olds to millennials, who were 22-24 years old 10 years ago.

Which generation cares most about money? ›

Aligning on money is all the more pressing for younger generations, who are earlier on in their relationships and careers—nearly half (49%) of Gen Zers view financial compatibility as more important than physical compatibility. That's compared to 40% of millennials, 35% of Gen Xers, and 30% of baby boomers.

What are the financial trends for Gen Z? ›

Gen Z continue to struggle with building savings and contributing to their retirement. Over half (57%) of respondents do not have enough emergency savings to cover three months of expenses. Nearly one-third (30%) feel they don't make enough money to save.

What percent of Gen Z is financially literate? ›

Financial literacy is the ability to understand and use financial concepts, including topics like budgeting, saving, investing, and credit. According to a Financial Industry Regulatory Authority (FINRA) survey, only 24% of Gen Z respondents could correctly answer four out of five financial literacy questions.

What is a typical Gen Z attitude? ›

Gen Z is known for its entrepreneurial spirit and independence. Many in this generation have grown up in the gig economy, with side hustles or freelance work being common experiences. They value autonomy and often seek roles that allow them to take ownership of their work and make independent decisions.

What is the Gen Z term for money? ›

Scrilla: Sometimes spelled “skrilla,” slang for cash or currency. Cheese: Similar to cheddar, refers to money as a means of survival. Guap: Especially popular among Gen Z and Gen Alpha, it's pronounced 'gwop' and it means a ridiculous amount of money, similar to “rack” or “milli.” 'Fanum tax'.

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