A strategy provides a foundation for a plan of action to achieve a range of objectives. It provides a blueprint for accountability against measurable objectives – outlining who will execute tasks and by when. A strategy helps to create specific project plans for discrete initiatives, and it can provide detail about how to prioritise actions.
Without a strategy, it is very difficult to gauge whether day-to-day activities and decisions are helping the organisation effectively progress towards the desired end-goal. A gender equality strategy enables organisations to move beyond an ad-hoc (programmatic) approach to gender equality and ensures investment in gender initiatives is targeted. Having a shared understanding of the strategy increases commitment to the initiatives and enables all parts of the organisation to work together towards the achievement of the objectives.
