Guide to Taxes for Content Creators | April Help Center (2024)

This article was updated for Tax Year 2023, last edited on January 22nd, 2024.

Highlights

  • Content creators may be considered independent contractors which means they can receive a 1099 rather than a W-2.

  • As an independent contractor, certain expenses can be deducted from your income such as editing software and supplies.

As an online content creator such as a blogger or social media influencer, you may be considered an independent contractor. Per the IRS, if you are an independent contractor, then you are self-employed. As an independent contractor, your income will be reported on a 1099 rather than a W-2.

Note: If you need to pay estimated taxes to the IRS, you may also need to pay estimated taxes at the state level. Refer here for more information.

What is the 1099? Are there different types?

  • 1099-NEC: You can expect to receive this from a business that paid you $600 or more

Even if for some reason you do not receive a 1099, the IRS expects you to report all of your income.

What IRS business code can I use as a content creator?

As a content creator, your NAICS business code could likely be:

  • 711510, Independent Artists, Writers, and Performers

  • 519130, Internet Publishing and Broadcasting and Web Search Portals.

If neither code fits your business services, you can find your NAICS code here.

Do I have to pay taxes on gifts received from my followers?

Per the IRS any gift may be a taxable gift. The amount of income is determined by the fair market value of the gift at the time you received it.

There are many exceptions to this rule and the following gifts are not taxable gifts:

  1. Gifts that are not more than the annual exclusion for the calendar year.

  2. Tuition or medical expenses you pay for someone (the educational and medical exclusions).

  3. Gifts to your spouse.

  4. Gifts to a political organization for its use.

Are items received by brands considered taxable income?

You may receive products from companies to gain exposure. If you are expected to perform a service in exchange for the gift, then it may be taxable. There are exceptions and every situation should be evaluated on a case-by-case basis.

What deductions are there for mobile phones?

A smartphone can be deducted, but only the expenses related to your business use. If you choose to use your personal phone, it is recommended that you get an itemized phone bill so you can accurately measure your personal versus business use.

Deductions related to a phone can include the cost of the phone, billing charges, and any related accessories such as chargers and cradles.

What are some additional deductions?

The IRS's most basic guideline is that to be deductible, the business expense must be ordinary and necessary.

  • Ordinary means that it’s common for other drivers or those in your industry to deduct these items.

  • Necessary means that it’s needed for the success of your business.

Common deductions for content creators are listed below, but are not limited to the following:

  • Video or picture editing software

  • Electronics such as a laptop, cameras, or similar devices

  • Website domain and hosting fees

  • Emailing services

  • Independent contractor costs (such as virtual assistant, social media manager and etc)

  • Advertising/marketing costs

Additional Article:

This content is provided for informational purposes only and should not be construed as tax, legal, financial, accounting, or other advice. Rules and regulations vary by location and are subject to change, so please consult with an expert if you need advice specific to you.

Any third-party links are provided for informational purposes only. The third parties and their sites are not endorsed by April and April is not responsible for, and has no control over, their content, privacy policies, or terms of service.

Guide to Taxes for Content Creators | April Help Center (2024)

FAQs

Guide to Taxes for Content Creators | April Help Center? ›

Content creators may be considered independent contractors which means they can receive a 1099 rather than a W-2. As an independent contractor, certain expenses can be deducted from your income such as editing software and supplies.

How to file taxes as a content creator? ›

Relevant Tax Forms for Content Creators
  1. Form 1040. This is the foundation – the standard US tax return form used by most individuals, including self-employed content creators. ...
  2. Schedule C. ...
  3. Schedule SE. ...
  4. Form 1099-NEC. ...
  5. Form 8832. ...
  6. Section 179 Expense. ...
  7. Depreciation. ...
  8. Income Tracking.
Apr 1, 2024

How much tax do content creators pay? ›

Since you aren't a W-2 employee and no Social Security or Medicare tax is withheld from your paychecks, you'll need to pay the self-employment tax if you earn $400 or more from brand sponsorships. The self-employment tax rate is 15.3% of your self-employment earnings.

Are content creators 1099? ›

If a creator or influencer earns more than $600 from a company or other client, they will receive a 1099-NEC that reports how much income they received as an independent contractor. 1099-NEC income must be included on a tax return for the IRS to determine taxes owed.

Do I need an LLC as a content creator? ›

Even if you are making a few thousand dollars, you should form an LLC to protect you and add legitimacy to your brand. If you're an influencer or content creator that is making $20,000+ a year from your content, you should form an LLC to better protect yourself and your brand from potential liability.

Do content creators get tax write offs? ›

Many expenses that are directly related to your content creation and promotion can be deducted from your taxable income. From advertising fees to website hosting, there are a slew of tax write-offs that can help lower your tax bill. All of the deductions below will be reported on Schedule C (Form 1040) when you file.

What business code to use for content creators? ›

What IRS business code can I use as a content creator? As a content creator, your NAICS business code could likely be: 711510, Independent Artists, Writers, and Performers. 519130, Internet Publishing and Broadcasting and Web Search Portals.

Can influencers write off clothing? ›

So, can you write off clothes as an influencer? Undoubtedly, you can – but you'll need the proof to get the pudding. In other words, clothing expenses as a business expense for influencers need evidence as an essential purchase. Complying with the IRS is crucial to getting the most out of your tax return.

How do content creators show proof of income? ›

Some ways to prove self-employment income include:
  1. Annual Tax Return (Form 1040)
  2. 1099 Forms.
  3. Bank Statements.
  4. Profit/Loss Statements.
  5. Self-Employed Pay Stubs.

How do independent content creators get paid? ›

Subscriptions. One way for creators to generate a consistent income stream is to use subscription models where fans can pay to access exclusive content. One of the most popular platforms to publish subscription content is Patreon — but there are many other ones like Fanfix, Fanvue, Fourthwall, or OnlyFans.

Does 1099 say OnlyFans? ›

By US law, OnlyFans reports any payments made to you on the IRS Form 1099 and sends this form to the IRS. The 1099 form is an information-sharing form that the company is required to send to the IRS showing all payments that creators received.

How to file taxes as an influencer? ›

What tax forms should content creators receive? You should receive a Form 1099-NEC from each partner paying you $600 or more. However, all income, regardless of the amount and whether you receive a 1099-NEC, must be reported on tax returns, including the value of products received, experts warned.

Do OnlyFans creators have to file taxes? ›

As an OnlyFans creator, you're considered self-employed. This means you're subject to self-employment tax, which covers your contributions to Social Security and Medicare. In addition, you're required to report your earnings from OnlyFans to the Internal Revenue Service (IRS).

How to do taxes as a digital artist? ›

To pay your taxes as a freelance artist, you need to fill in Schedule C from your form 1040 for tax return. You also have to make sure that you pay your self-employment tax. When doing your taxes, ensure that you report all income you make, even if you do not receive a 1099-MISC.

How do content creators receive money? ›

You want to get paid as a video creator. You can earn money through ad revenue, sponsorships, merchandise sales, fan funding, or paid subscriptions. Remember to balance monetization with viewer experience. Too many ads, for example, or too much sponsored content can deter them over time.

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