Use headline style
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Eliminate unnecessary words (i.e., a, an, the)
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Omit forms of the verb ‘to be’ (is, are, was, were)
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Use numerals
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Abbreviate days of the week and months
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Use present tense verbs, aka ‘historical present tense’
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Use strong verbs but avoid commanding verbs
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Follow a subject/verb-object structure
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Only the first word and proper nouns are capitalized
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Don't use a period at the end
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Use single quotes to quote material
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Use a comma as a substitute for "and"
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Use specific details if they are available
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Use only widely known acronyms and abbreviations
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Only use names when they're prominent and use only notable nicknames
