How big is LinkedIn's market in EU countries? (2024)

FAQs

How big is LinkedIn's market in EU countries? ›

As you can see in this chart, LinkedIn is currently serving 47.9 million EU users per month. That's an increase on LinkedIn's previous D.S.A. report, which it published in October last year, in which LinkedIn reported that it was seeing 45.2 million M.A.U. in Europe.

The United States of America has the highest number of LinkedIn users. Measuring by country, it has approximately 200 million. India follows suit, with at least 101 million users. The highest number of users on LinkedIn, about 59.1%, are in the age range of 25-34.

Xing is a networking platform that's mainly popular in Europe, although it has about 20 million members in over 200 countries worldwide. This German-based networking platform is quite similar to LinkedIn.

There were 17 720 000 Linkedin users in Germany in January 2024, which accounted for 21.6% of its entire population. People aged 25 to 34 were the largest user group (8 800 000).

China has 60 million users while Brazil has 59 million. Other countries that have millions of users include the United Kingdom with 35 million users, France with 26 million, Indonesia with 23 million, Canada with 21 million, Mexico with 19 million, and Italy with 17 million.

Without a doubt, LinkedIn together with Indeed, are the strongest European job boards and Talent pools. Because of the fragmented, segmented, and multilingual labour market in Europe, LinkedIn is a significant player over all the countries.

In the UK, in 2022, LinkedIn counts more than 34 million users, making it the 5th largest social network in the country. Globally, LinkedIn has 850 million members as of August 2022.

XING is a direct competitor of LinkedIn in Germany

With 16 million users, it boasts a bigger user community than LinkedIn. Focusing only on the DACH markets, XING is a staple in online networking for German speakers. 47% of XING members hold various executive positions, providing a way to reach German decision-makers.

LinkedIn has jumped to just under 15 million users for Germany, Austria and Switzerland by mid 2020.

As of June 2024, there were 2.87 million LinkedIn users in the Netherlands, accounting for over 16.4 percent of the country's population. Overall, 29.6 percent of users were aged between 25 and 34 years. The professional social networking platform was the least popular among those aged 55 years and above.

Is XING bigger than LinkedIn in Germany? ›

With over 21 million members and 20,000+ companies, XING is one of the leading job networks in Europe. It caters for German-speaking recruiters and candidates across the DACH region (Germany, Austria, and Switzerland). Its 21 million members however still only make up a fraction of LinkedIn's network.

In January 2024, there were almost 5.2 million LinkedIn users in Belgium, accounting for just over 43 percent of the country's population.

According to LinkedIn Statistics 2024, the United States of America had the largest audience size as of January 2024, contributing 220 million. India and Brazil contributed 120 million and 68 million, respectively. China, the United Kingdom, France, Indonesia, Canada, Mexico, and Italy had the highest number of users.

How's LinkedIn in Norway? With the latest data published in January 2023, we can see that at the growth rate of 1.06x, there is now around 2.39 million LinkedIn users in Norway.

A recent study of LinkedIn's advertising audience shows that people aged 25 to 34 form the majority of the network's users. Just under half (49.4%) of LinkedIn users fall within this age group.

Steven Burda is better at LinkedIn than anyone in the world. The 32-year-old Ukrainian-American is the most-connected and recommended on the professional network, boasting more than 50,000 direct connections and 3,000+ recommendations. Although the exact benefits of his network are nebulous, Burda sees great potential.

About LinkedIn. 1 billion members in more than 200 countries and territories worldwide. Create economic opportunity for every member of the global workforce. The mission of LinkedIn is simple: connect the world's professionals to make them more productive and successful.

Limited English proficiency. It is estimated that 20-30% of Japanese people speak some form of English, and as little as 2-8% speak English fluently. This is a barrier for LinkedIn adoption. While some areas of the LinkedIn platform can be displayed in Japanese, the vast majority of profiles are still in English.