How do Successful Financial Advisors Generate New Leads? | GM (2024)

Lead Generation Strategies for Financial Advisors

Achieving success as a financial advisor involves striking a delicate balance between two principal activities. On the one hand, there’s the critical task of catering to the needs of your existing clientele. On the other lies the equally important duty of generating new financial advisor leads. This balance becomes crucial as you endeavour to expand your advisory business.

You might invest time and money exploring various strategies to bond with prospective clients. If that’s the case, ensuring these investments yield the highest possible returns is crucial. That being said, a well-defined set of financial advisor lead-generation tactics can help guarantee that your efforts are worthwhile.

Lead generation for financial advisors is about more than just increasing the number of prospective clients. It’s about making meaningful connections with individuals who are genuinely interested in what you bring to the table.

Step 1. Building Trust through Value

For financial advisor marketing, establishing trust is fundamental. Prospective clients need the assurance that their hard-earned wealth is in capable and reliable hands. One effective method to cultivate this trust is by providing valuable, no-cost content.

Content Marketing for Financial Advisors

Leveraging expertise in specific areas of finance to educate website visitors can be a highly successful strategy. By offering thought leadership and expert insights, advisors can build trust with their audience, increasing the chances that they may reach out for a consultation.

Content marketing can take on various forms:

Informative Blog Posts

Regularly publishing posts that address frequent questions or concerns can establish you as an authority in your field.

Engaging Podcasts

A podcast can be a potent tool for reaching potential leads who prefer consuming audio content. Discussing diverse financial topics, interviewing other professionals, or answering listener queries can all be part of your podcast content.

Interactive Webinars

Conducting a webinar grants you direct interaction with potential leads. Here, you can offer valuable information, respond to real-time questions, and demonstrate your expertise.

Remember, the ultimate goal is to promote your services and deliver genuine value to potential leads. This strategy helps forge a relationship grounded in trust, making it more likely that they will turn to you when they need financial advisory services.

Step 2. Use Social Media for More Leads

Social media is critical to a financial advisor’s plan to attract more clients. It might be the first way a prospective client learns about your services. So, having a solid social media presence is essential. But it’s not just about being on social media; it’s about how you use it.

Know Your Market

To get more leads as a financial advisor, you must understand your target market. This means finding out what attracts them. Social media can be beneficial for this.

Look at Consumer Behaviour

You can see consumer reviews and what people do on different social media platforms. Also, pay attention to how they behave on social media in general. Look for patterns or keywords that seem to engage them.

Use Keywords in Your Content

Once you know these patterns or keywords, use them in your content. This can help bring the right people to your website.

In short, social media can be a powerful tool for getting more leads. By understanding your audience and creating content that interests them, you can attract prospective clients to your business.

Step 3. Generate Leads from Existing Clients

Even if you’re not starting from scratch, your current clients can be a valuable resource for lead generation. One of the most straightforward and effective methods to expand your advisory business is by asking existing clients for referrals.

Make Your Intentions Known

Clients have hectic schedules, and even though they might appreciate your services, it may not cross their minds that you’re seeking new prospects. So, it’s up to you to let them know. For instance, you might tell them you aim to assist ten new clients this year and would prefer to help those important to them.

Show You Care

This approach allows you to continue offering value to your current clients by showing that you care about their loved ones. It can also create a sustainable lead generation cycle if these new clients continue to refer others to your business.

Use Email Newsletters for Referrals

Asking existing clients for referrals can be as easy as mentioning it in your regular email newsletter. If you aren’t already using email to stay in touch with current or prospective clients, that’s another lead-generation avenue worth exploring.

In conclusion, tapping into your existing client base for referrals strengthens your relationships and creates a sustainable cycle of new prospects. By implementing these strategies, you’re set to fuel the growth of your advisory business.

Step 4. Make the Most of Digital Marketing Services

Hunting for leads can be quite a task and certainly time-consuming. Yet, with digital marketing services at your disposal, you can save that precious time to look after your existing clients. If you haven’t tried these services before, you might be missing an opportunity to get tailor-made leads delivered right to you.

Email Marketing

Email marketing is an efficacious tool for nurturing leads and converting them into customers. By sending personalised emails to your subscribers, you can build rapport with them, promote your products or services, and eventually transform them into paying clients.

Search Engine Optimisation (SEO)

SEO services can enhance your website’s visibility in search engine results, making it easier for potential leads to find you. By optimising your website with relevant keywords and high-quality content, you can attract more organic traffic and increase your chances of transforming visitors into leads.

Generating leads might seem intimidating, but with the right strategies, it needn’t be. By utilising straightforward yet powerful techniques, you can ensure a steady stream of leads. Remember, it may take some trial and error to figure out what works best. As you continue your pursuit for new leads, remain open to fresh ideas and opportunities for connecting with your ideal clients.

Extra Financial Advisor Lead Generation Tips

Stay in Tune with Trends

From March to August 2020, there was a near 20% rise in online searches for “financial advisor”, largely due to the COVID-19 pandemic confining people to their homes. Despite this, many advisors were unable to take advantage of this increase in search activity. Building your firm’s online brand can be a gradual process, but certain lead generation services can help you escalate quickly when new trends emerge and reshape the financial services landscape.

Expand Your Search Beyond Local Areas

Many financial advisors tend to confine their search for prospects to areas within a brief drive from their home or office. However, a significant proportion of prospects are open to working with an advisor regardless of location. Limiting your search to local areas could inadvertently cause you to overlook potential leads. In short, it might be beneficial to expand your search and consider working with investors who are comfortable with less frequent face-to-face meetings.

Plan for the Future

Adopting a generational perspective could ensure your advisory business continues to prosper in the coming years or even decades. While investors nearing retirement typically have more assets, Generations X and Y are swiftly closing the gap. Get ready for the upcoming shift in wealth, grow your consumer base, and team up with investors who are at their highest earning potential. This will make your business stronger for the long run.

About Goldmine Media

Goldmine Media is a renowned, all-in-one financial services marketing agency. We’ve worked closely with driven clients for over twenty years to achieve their goals.

Global Marketing Services

As a company, we proudly partner with various clients, from major corporations to small and medium financial firms. These partnerships span across the globe, from the UK and abroad. Whether you’re in the UK, USA, UAE, or Singapore, our skilled team is always prepared and eager to handle your digital marketing needs.

Moreover, our growth as a company has been organic, and we attribute a large part of this to our emphasis on storytelling. We strongly believe in the power of storytelling because it’s a practical and popular way for people to absorb information. This belief has guided our approach and played a crucial role in shaping our success.

Looking for a Top Financial Marketing Agency to Boost Your Firm’s Online Growth?

Please reach out to Goldmine Media and see how we can drive your business forward, whatever your goals are.

If you’d like more information on how we can help with your marketing, please get in touch with Goldmine Media. Moreover, you can reach us by calling0845 686 0055 or emailing findoutmore@goldminemedia.co.uk.